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'Cutting The Cord' Or Just Cutting Back?

  • TechDirt, Thursday, October 28, 2010 12:54 PM
Comcast lost 622,000 cable subscribers in the first 9 months of the year -- 275,000 in last quarter alone -- according to TechDirt. So, does the decline demonstrate that consumers are finally cutting their cable cords in favor of the Web? Hardly, insists the cable giant, which, according to TechDirt, blames the losses squarely on a bad economy. Same difference (!), says TechDirt.

The fact that money issues drove consumers away from cable, "doesn't change the fact that they were cord cutters," it notes. "One of the reasons why people will cut the cord is that cable TV is too expensive ... One of the things contributing to the 'tough economic conditions' for people at home is the fact that their cable bill keeps going up..." During an earnings this week, Comcast citing several reasons to explain subscriber losses, but, as TechDirt writes, all of them revolved around money "that their previous customers don't have or don't want to part with."

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1 comment about "'Cutting The Cord' Or Just Cutting Back?".
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  1. David H. Deans, October 28, 2010 at 5:13 p.m.

    This doesn't tell the whole story -- since we don't know the impact of the down-graders, consumers that keep basic cable after terminating a subscription to premium channels or higher tiers. When you combine all these loses, then you have the full financial impact.

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