- Abdul-Jabbar Joins Shatner In New Priceline Ad
Marketing Daily, Tanya Gazdik - Tuesday, February 15, 2011
Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting t ...
- Ford Launches Urban-Market Push For '11 Explorer
Marketing Daily, Karl Greenberg - Tuesday, February 15, 2011
Comedian and actor Kevin Hart stars in a new Ford campaign touti ...
- Hoover's Campaign Leverages Its Value
Marketing Daily, Aaron Baar - Tuesday, February 15, 2011
"Hoover's has always been about helping our customers do their jobs better ...
- California Freshens Ad Campaign
Marketing Daily, - Tuesday, February 15, 2011
The California Travel and Tourism Commission has refreshed its "Friends in Hi ...
- Wieser Steps Down As Interpublic's Top Ad Seer, Becomes CMO Of 'Targeted TV' Ad Developer Simulmedia
MediaDailyNews, Joe Mandese - Wednesday, February 16, 2011
They don't make ad industry seers the way they used to. Le ...
- AOL, TV Marketers Must Build Digital Alliances
MediaDailyNews, Wayne Friedman - Tuesday, February 15, 2011
The new vision of AOL as a marketing partner for television programme ...
- Rovi Deal Lets TV Viewers Buy Retail Via Remote
MediaDailyNews, Wayne Friedman - Tuesday, February 15, 2011
Rovi Corporation, the big electronic program guide company, and Delivery Agent, ...
- Lifetime Orders Roseanne Reality Show
MediaDailyNews, - Tuesday, February 15, 2011
Lifetime has ordered a 16-episode reality show from Roseanne Barr. ...
- CBS Rebrands Cable Outlet As CBS Sports Network
MediaDailyNews, David Goetzl - Tuesday, February 15, 2011
Setting the stage for it to expand beyond college sports, CBS sa ...
- I'll Take 'Game Show Guillotines' For $600, Alex
TV Board, Frank Maggio - Wednesday, February 16, 2011
This evening, the world learns the answer to the burning question ...
- A New Marketing World For On-Air Sports Hosts -- But Are They Also Reporters?
TV Watch, Wayne Friedman - Wednesday, February 16, 2011
Worried if Nike has ESPN's announcers in its pocket? I'm not t ...
- CBS' Logan A Profile In Courage
TVBlog, David Goetzl - Wednesday, February 16, 2011
Over the years, CBS reporter Lara Logan has reported from Iraq a ...
- Keep It Cheap, Stupid: Psychology of the Pirate
VidBlog, Steve Smith - Wednesday, February 16, 2011
Despite the proliferation of paid media models, online piracy of copyrighted materia ...
- Ah-Hah! Future Of '$#*! My Dad Says' In Doubt
Around the Net In Media, Phyllis Fine - Tuesday, February 15, 2011
Worried, professionally or personally, about whether a certain TV show will ...
- Comcast Reps AT&T U-verse Ad Sales
MediaDailyNews, David Goetzl - Monday, February 14, 2011
In another deal that involves cable operators joining with competitors on t ...
- Time Warner Launches Regional Sports Net
MediaDailyNews, David Goetzl - Monday, February 14, 2011
In a move that will affect millions in Southern California, almost a ...
- Bryan Upped To Pres, MGM Domestic TV
MediaDailyNews, - Monday, February 14, 2011
MGM upped John Bryan to president domestic television distribution. The former E ...
- In Late-Night Talk Battle, 'Leno' Wins
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
About halfway through the season, NBC's late-night moves are still moving ...
- Grammys Sing: Best Numbers In Years
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
Big event television is still strong. The Grammys scored its best numbe ...
- TV -- And Everything Video
TV Board, Bob DeSena - Tuesday, February 15, 2011
Last week Google and the ANA presented an impressive display of conte ...
- TV's Potential Feudal State -- And The Serfs It May Need
TV Watch, Wayne Friedman - Tuesday, February 15, 2011
Loads of free content exists on the Internet -- some professionally produce ...
- MTVN: Clever Research Decodes Key Metrics For Advertisers
TVBlog, David Goetzl - Tuesday, February 15, 2011
When looking to excite investors, Procter & Gamble might mention the pursu ...
- Netflix Available -- Finally! -- On Boxee
Around the Net In Media, Phyllis Fine - Monday, February 14, 2011
After many missed deadlines that irritated early adopters of the device, Box ...
- New IFC Series Quickly Renewed
Around the Net In Media, Phyllis Fine - Monday, February 14, 2011
After running just three episodes of "Portlandia," IFC announced that the critical ...
- Chevy: Nielsen Says Camaro Ad Most-Watched Ever
Marketing Daily, - Friday, February 11, 2011
Take it for what it's worth, but Nielsen -- this from Chevrol ...
- Lorusso To Ad Sales Marketing Director, Hallmark Channels
MediaDailyNews, - Friday, February 11, 2011
Toni Lorusso has been named director, ad sales marketing for Hallmark Chann ...
- Discovery Reports 7% Rev Gain
MediaDailyNews, Wayne Friedman - Friday, February 11, 2011
Discovery Communications continued to have strong financial results for its fourth quarte ...
- Fox Holds Thursdays, 'Idol' Still Reigns
MediaDailyNews, Wayne Friedman - Friday, February 11, 2011
Fox is still tops on Thursday nights, but "American Idol" numbers dropp ...
- Search Me: TV Nets Miss Chance To Connect With Viewers
Online Media Daily, Laurie Sullivan - Friday, February 11, 2011
Patterns in search volume suggest traditional TV broadcasters are missing an opportuni ...
- Premium Content, Best Measurement Metric: Just Follow the Money
TV Board, Mark Lieberman - Monday, February 14, 2011
Content ruled again this past week, as AOL shelled out a co ...