- Social Networking During Your Favorite TV Show -- What If It Were Prescribed By Your Doctor?
TV Watch, Wayne Friedman - Monday, February 14, 2011
Headline in The New York Times: "Does Loneliness Reduce the Benefits ...
- ABC Experiments With Changing Commercial Schedule
TVBlog, David Goetzl - Monday, February 14, 2011
ABC and its affiliates plan a harmonious initiative that advances their invento ...
- MyNetwork TV Is Renewed
Around the Net In Media, Phyllis Fine - Friday, February 11, 2011
Station groups have renewed MyNetwork TV, Fox's so-called "programming service" of brand-nam ...
- Oscar Night: Will Natalie Portman Find A New Joke About Sleeping With Her Baby's Daddy?
Around the Net In Media, Phyllis Fine - Friday, February 11, 2011
Academy Awards officials are again considering moving its telecast earlier in t ...
- CBS, Turner, Announce Schedule Of NCAA Coverage
Around the Net In Media, Phyllis Fine - Friday, February 11, 2011
CBS Corp. and Time Warner's Turner Broadcasting have announced how they wi ...
- Cable Vs. Google TV
Around the Net In Media, Phyllis Fine - Friday, February 11, 2011
"Behind the scenes at the Federal Communications Commission, a quiet war ...
- The Evolution Will Be Televised
Engage:Millennials, Dan Coates - Friday, February 11, 2011
Recent controversy over Millennial-targeted television programming provides insights into the differences ...
- CBS, NBC Drop Old Ad Fees: Puts Light On ABC As Lone Holdout
MediaDailyNews, David Goetzl - Thursday, February 10, 2011
ANA chief Bob Liodice claimed a certain level of victory with t ...
- OWN Continues To Drop In Ratings
MediaDailyNews, - Thursday, February 10, 2011
In its fifth full week of programming (1/31-2/6), OWN: The Oprah Winfr ...
- Staro To SVP, Research, TLC
MediaDailyNews, - Thursday, February 10, 2011
TLC announced Laura Staro has been promoted to senior vice president, resea ...
- Oscars Command Pricier Ad Market
MediaDailyNews, Wayne Friedman - Thursday, February 10, 2011
ABC has benefited from a strong TV ad market and has so ...
- WE Greenlights 'Sinbad'
MediaDailyNews, - Thursday, February 10, 2011
WE tv has OK'd original series "Sinbad's Family Affair," showcasing the li ...
- DirecTV to Distribute 3net 3D Network
MediaDailyNews, Erik Sass - Thursday, February 10, 2011
3net, an all-3D network formed by Sony Corp. in collaboration with Discove ...
- Upfront Comes Under Fire
MediaDailyNews, David Goetzl - Thursday, February 10, 2011
Horizon Media's Bill Koenigsberg railed against the upfront process Thursday, saying ...
- Print Has a Pulse, But Radio Has a Rebirth
Research Brief, Jack Loechner - Friday, February 11, 2011
According to the STRATA quarterly survey of media buyers, 24% of agencie ...
- Set-Top Box Lexicon: Return Path Data
TV Board, Jane Clarke - Friday, February 11, 2011
CIMM's Set-Top Box Data Lexicon is a compilation of terms and definitio ...
- The Politics of Volume
TV Board, Don Seaman - Friday, February 11, 2011
The announcement of Keith Olbermann's signing with Current TV this week unfortunate ...
- Have Super Bowl Creatives Given Up? Re-Edited Spots Reflect Desperation
TV Watch, Wayne Friedman - Friday, February 11, 2011
So here's the lowdown on Super Bowl ads: advertising creatives have essential ...
- Ad Insertion Fees Over At NBC, CBS, Cost Hikes Remain
TVBlog, David Goetzl - Friday, February 11, 2011
ANA chief Bob Liodice announced that CBS and NBC had dropped ...
- OWNing Up To Some Lousy Ratings
Around the Net In Media, Phyllis Fine - Thursday, February 10, 2011
In its fifth week of programming, OWN: The Oprah Winfrey Network's ratin ...
- The '20": Tweeting Their Way Onto TV
Around the Net In Media, Phyllis Fine - Thursday, February 10, 2011
NBC Local Media has debuted "The 20," "an initiative that taps t ...
- Major Brands To Test Canoe Project
Around the Net In Media, Phyllis Fine - Thursday, February 10, 2011
The major advertisers that just announced they're participating in the first te ...
- HP Campaign Spotlights The Computer User
Marketing Daily, Aaron Baar - Wednesday, February 9, 2011
"The center of the world isn't the PC [anymore], it's the user ...
- Sealy: A Good Mattress Is About More Than Z-z-z's
Marketing Daily, Karl Greenberg - Wednesday, February 9, 2011
The campaign, which comprises three spots, takes the tack that beds, ki ...
- Sinclair 4Q Broadcast Revs Rise 23%
MediaDailyNews, Wayne Friedman - Wednesday, February 9, 2011
Sinclair's broadcast revenues climbed 23.5% to $189.9 million, with net income mov ...
- Q Scores Tout 'CSI,' 'Event'
MediaDailyNews, Wayne Friedman - Wednesday, February 9, 2011
Another new TV measuring company metric -- one consisting of "audience involveme ...
- Lythgoe Launches CMT 'Superstar'
MediaDailyNews, David Goetzl - Wednesday, February 9, 2011
"American Idol" producer Nigel Lythgoe will launch a country music competition seri ...
- ANA, Partners With Canoe: Create Consumer Panel
Show Daily, Joe Mandese - Thursday, February 10, 2011
In his opening remarks at the ANA TV and Everything Video Foru ...
- Nielsen To Use Ad-ID, Brand Ratings Loom
Show Daily, Joe Mandese - Thursday, February 10, 2011
ANA Chief Bob Liodice just told TV and Everything Video attendees th ...
- Best Buy 'Dialing Down On Digital,' Up 50% On TV
Show Daily, Joe Mandese - Thursday, February 10, 2011
That's what Best Buy CMO Barry Judge said the electronics retail giant ...