3net, an all-3D network formed by Sony Corp. in collaboration with Discovery Communications and IMAX Corp., announced its first distribution deal with DirecTV, set to begin at 8 p.m. on February 13.
The agreement will make 3net's 24/7 3D programming available to millions of DirecTV customers nationwide on DirecTV channel 107. DirecTV HD customers have already received a software upgrade to enable digital 3D content. However, they will need a 3D television set and glasses to view the programming.
3net is the second launch for Discovery this year. The first was OWN, the Oprah Winfrey Network.
3net will launch with original programming produced for Discovery Communications and IMAX, including "China Revealed," showcasing China's natural and manmade wonders, created by Natural History New Zealand Ltd; "Into the Deep 3D," the world television premiere of an IMAX movie special, taking viewers into the depths of the oceans; space show "Hubble 3D," narrated by Leonardo DiCaprio, and "Forgotten Planet," focusing on the eerie beauty of abandoned cities reclaimed by nature, produced by Flight 33 Productions.
This spectacular launch will be followed by new programs and original series debuting every night at 9 p.m. through the rest of February.
Rob Wiesenthal, executive vice president and CFO for Sony Corporation of America, explained: "The broad availability of high-quality, native 3D content is a critical step towards consumers fully embracing 3D."
On that note, 3net says it aims to offer viewers the largest library of native 3D entertainment content in the world by the end of the year, including categories like natural history, documentary, action-adventure, travel, history, hyper-reality, lifestyle and cuisine, concerts, movies and scripted series.