- Paying For Digital Movies Easier To Stomach Than Paying For Digital TV Shows
TV Watch, Wayne Friedman - Tuesday, February 8, 2011
Everyone has preferences when it comes to paying for entertainment content do ...
- AT&T, Verizon Battle As Broadcast Draws Cord-Cutters
TVBlog, David Goetzl - Tuesday, February 8, 2011
The cord-cutters who ultimately become happy with their decision need three thing ...
- 'Idol' As Model For Network-Affiliate Relations
Around the Net In Media, Phyllis Fine - Monday, February 7, 2011
Even after "American Idol" finally goes off the air, "it will ha ...
- Glasses-Free 3D TV: NOT Coming Soon, So Shut Up About It
Around the Net In Media, Phyllis Fine - Monday, February 7, 2011
There's a "false expectation" that glasses-free 3D TV is set to co ...
- Naughty Video Boosts Ratings Of 'Feud'
Around the Net In Media, Phyllis Fine - Monday, February 7, 2011
Digital content can definitely boost traditional media content, as is evident fr ...
- Honda CR-V Ad Takes On Changing Weather
Marketing Daily, - Saturday, February 5, 2011
Honda is launching a spot via AOR RPA and Brand New Scho ...
- Royal Caribbean Goes To Bowl With February Pitch
Marketing Daily, - Saturday, February 5, 2011
Royal Caribbean is running a spot in Sunday's Super Bowl. The a ...
- Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
The optimism of ad executives, as measured by their plans to increa ...
- 'Big Bang' Holds Steady, 'Idol' May Reign Again
MediaDailyNews, Wayne Friedman - Friday, February 4, 2011
The first Thursday of February gave us a true sense of whe ...
- TiVo's Ad Scorecard Measures Brand Effectiveness
MediaDailyNews, Wayne Friedman - Friday, February 4, 2011
Which brands hold on to their viewers the longest in a D ...
- Postcard From London
TV Board, Mark Lieberman - Monday, February 7, 2011
There's nothing like a quick jump across the pond to remind y ...
- Super Bowl's Commercial Content Gets Pre-Game Internet Viewing -- Raising Questions For Future
TV Watch, Wayne Friedman - Monday, February 7, 2011
Spending $3 million on a Super Bowl ad -- and then releasi ...
- Super Bowl Ad Recap
TVBlog, David Goetzl - Monday, February 7, 2011
Bud Light and Doritos seemingly knew they had some winners in the ...
- How Networks Are Covering Hot Spot
Around the Net In Media, Phyllis Fine - Friday, February 4, 2011
If you want to know what's happening in Egypt from the broadca ...
- Nielsen-Killers? Competition For Other TV Ad Metrics Services Heats Up
Around the Net In Media, Phyllis Fine - Friday, February 4, 2011
And they're off! Wall Street Journal's Jessica Vascellaro analyzes the race ...
- Bravo' Gets Its 'Just Desserts' Again
Around the Net In Media, Phyllis Fine - Friday, February 4, 2011
Yum! Bravo announced it is picking up a second season of "T ...
- Sony's TV Biz Driving Down Company Profits
Around the Net In Media, Phyllis Fine - Friday, February 4, 2011
The drop in TV prices was one of two major factors accounti ...
- Kraft Snacks Warm Fans Up For The Big Game
Marketing Daily, Karlene Lukovitz - Thursday, February 3, 2011
"As part of our strategy to step up our investment in o ...
- NHL Campaign Promos Tim Hortons Heritage Classic
Marketing Daily, Karl Greenberg - Thursday, February 3, 2011
The campaign, developed by the NHL in consultation with global advertising agen ...
- AT&T Reaches Out To Business Community
Marketing Daily, Aaron Baar - Thursday, February 3, 2011
"This is the network," the television commercial begins, "a living, breathing intelligen ...
- How Do You Stand Out in a Tight Marketplace? ITV, Of Course
MediaDailyNews, David Verklin - Thursday, February 3, 2011
National interactive television is here, and it can be your best frien ...
- NBC Sports Names Key Execs
MediaDailyNews, - Thursday, February 3, 2011
Dick Ebersol, chairman of the recently formed NBC Sports Group, has ma ...
- Broadcast TV Grows Digital Biz, Spikes 14%
MediaDailyNews, Wayne Friedman - Thursday, February 3, 2011
Television stations are slowly growing their online/digital advertising businesses. Total digital advertisi ...
- Viacom: TV Nets Ad Numbers Soar, Film Division Falters
MediaDailyNews, Wayne Friedman - Thursday, February 3, 2011
Viacom grabbed double-digit increases for advertising for its domestic TV channels ...
- Lower 'Idol' Ratings Gives Fox More Leverage
MediaDailyNews, David Goetzl - Thursday, February 3, 2011
Despite declining ratings, CKX, the company that owns production rights to "Americ ...
- Chasing 1984: What Is The Real Super Bowl Content?
TV Board, Don Seaman - Friday, February 4, 2011
Why do we continue to ignore the fact that Super Bowl commercia ...
- Media Insights Q&A with Stu Rodnick, Managing Director, Three Screen Nation
TV Board, Charlene Weisler - Friday, February 4, 2011
Stu Rodnick, Managing Director of Three Screen Nation, is a media expe ...
- Digital Video: Time To Tell Traditional TV Advertisers Your Compelling And Easy-To-Understand Story
TV Watch, Wayne Friedman - Friday, February 4, 2011
Digital video executives still know what traditional TV advertisers want: the rig ...
- NFL, Players Union: Fight Behind Closed Doors
TVBlog, David Goetzl - Friday, February 4, 2011
After the NFL touts record Super Bowl viewership, the league and i ...
- Long-Time NBC Sports Chief Already Changing Comcast Team
Around the Net In Media, Phyllis Fine - Thursday, February 3, 2011
Dick Ebersol, who has been running NBC Sports for almost 22 yea ...