Tag results for "tv" for March 2011
- Will ABC Finally Scrub Its Soap Schedule?Soap stalwart ABC -- which kept up its schedule of three dayti ...
- Tecate Expands Marketing To All Hispanic Males Heineken USA's Tecate beer brand, which up to now has focused i ...
- NCAA Tourney Nets Highest Ratings In DecadesCBS Sports and Turner Sports say their multi-network airing of Thursday's second-rou ...
- In Syndication, 'Men' Stands OutSyndication in the 2010-2011 season has seen much of the same erosi ...
- Daily Deals Driving Real Revenue Online From Print, TV Broadcast, RadioHearst's media services company LocalEdge will adopt Analog Analytic's Bigger Better De ...
- Finding And Mining Media Data In The MiddleLast week I attended a Roundtable Breakfast at the Paley Center wi ...
- Are We Losing Some Historic TV Images?A major earthquake leading to a tsunami that swallows not just home ...
- PBS Trade Campaign Might Be Better Tabled For NowAt a time when PBS is under siege by members of Congre ...
- March 'Sadness' For CBS Affiliates Without Local B-Ball Games?"The plan to share the March Madness basketball games with a bat ...
- Taco Bell's Ad Blitz 'Defense' Strategy Working The tide appears to be shifting back in the fast-food chain's favo ...
- Study Shows TV Streaming, Cord-Cutting IncreasingMore than one-third (35%) of Americans ages 13-54 say they watch streami ...
- Cable Shuffle: Wachtel, McCumber Named USA Network Co-PresidentsThere are more executive changes at NBC Universal's big cable network: U ...
- Total Auto Ad Spend To Grow 6.4%Media companies have been touting the resurgence of the auto category a ...
- Disney Kids Networks Profits By Sponsorship ModelAs a sponsorship-driven network, devoid of the usual slate of 30-second commercial ...
- Media Insights Q&A with Rob FrydlewiczRob Frydlewicz is best known as a veteran agency researcher at agenci ...
- Set-Top Lexicon: Digital PlatformsWe could fill up several columns with definitions that apply to t ...
- Netflix Needs To Keep Pace As It Expands Into Upscale ContentHow do you market an original TV show when you don't ha ...
- Networks Set to Down Pepsi DollarsForget champagne glasses. Networks had to be toasting with Pepsi cans th ...
- OTT Threat Is Overstatedome of the OTT "over the top" providers politicize their mission ...
- Bra Informercial Airs Instead Of Newscast -- And It's Not A Mistake!A Providence ABC affiliate that's up for sale -- WLNE -- pla ...
- Amid Ad Turnaround, Print Media Continues To Lose GroundThe good news is that U.S. ad economy expanded 6.5% in 201 ...
- 'Card' Trick: Netflix Buys New TV DramaShocking many in the TV industry, Netflix is now moving its streami ...
- Ad Execs See Higher Cable Ad Budgets, ESPN, Food Top ListRoughly 30% of ad executives expected advertisers to increase budgets on ma ...
- LIN Revs Up 24%, Freedom To Auction AssetsA sale of Freedom Communications' stations could serve as a measuring sti ...
- truTV Hoop Dreams: NCAA Scores Higher Ratings With the NCAA tournament launching Tuesday on truTV, some found themselves questioni ...
- Disney Adds 3 Series, XD Is 'Kickin' It'The Disney Channel will add three new series as it continues i ...
- Exactly HOW Accurate Must Historical Content Be These Days? Here's what one media executive said about the decision of A&E's Histo ...
- March Madness Carries Memories For Top Sales ExecAh, the seeds of a salesman! As a college hoopster, Bruce Lefkowi ...
- Why Netflix's Original Content Deal Has LegsAccording to All Things Digital's Peter Kafka, Netflix's potential deal to distribu ...
- You Suck: TV Critic To U.S. Cable NewsThe Hollywood Reporter's television critic Tim Goodman takes a thoughtful, detailed lo ...
