- 'Idol' Reigns As Season Nears End
MediaDailyNews, Wayne Friedman - Friday, April 15, 2011
Ready for the final push into the season-ending May period, Fox ke ...
- 'Friday Night Lights' Memorabilia Up For Auction
MediaDailyNews, David Goetzl - Friday, April 15, 2011
Fans of the critically acclaimed but ratings-challenged "Friday Night Lights" can o ...
- Discovery Teams With Big Producers
MediaDailyNews, David Goetzl - Friday, April 15, 2011
Discovery Communications' studio arm said it has development arrangements with producers behi ...
- TV's Weekend At Bernie's
TV Board, Mark Lieberman - Monday, April 18, 2011
"Age/sex demos are dead." So went the refrain last week at t ...
- Rerun/Repeat Programming Becomes Today's Trend -- Tomorrow's, Too
TV Watch, Wayne Friedman - Monday, April 18, 2011
Plenty of TV critics still complain cable networks are mostly just ...
- Cable Networks Continue Growth Path
TVBlog, David Goetzl - Monday, April 18, 2011
It continues to be an auspicious time in the cable network busine ...
- Backstory: Why Those ABC Soaps Were Killed
Around the Net In Media, Phyllis Fine - Friday, April 15, 2011
ABC execs have been planning the cancellation of the long-running"All My Childre ...
- Maytag Is Out To Warm Up Its Image
Marketing Daily, Sarah Mahoney - Thursday, April 14, 2011
Maytag is introducing a new brand campaign that it hopes will wa ...
- 3 Smaller Kraft Brands' New Campaigns Detailed
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Kraft Foods recently announced the existence of "Operation Spark" -- an initiati ...
- Yokohama Tire Running Ad With Kids-Game Theme
Marketing Daily, - Thursday, April 14, 2011
Yokohama Tire Corporation has a new TV commercial based on the kid ...
- TV Viewers Embrace Long-form Digital Content
MediaDailyNews, Wayne Friedman - Thursday, April 14, 2011
Longer-form digital entertainment content destinations continue to gain popularity among U.S. ...
- Invidi Raises $49 Million, Puts Software In DirecTV DVRs
MediaDailyNews, Fern Siegel - Thursday, April 14, 2011
Invidi Technologies has completed its $49 million D round of funding. T ...
- P&G, Walmart Continue Family Movie Support
MediaDailyNews, David Goetzl - Thursday, April 14, 2011
Procter & Gamble and Walmart said they will continue as sponsors ...
- Show Time: Nick Renews iCarly
MediaDailyNews, David Goetzl - Thursday, April 14, 2011
Nickelodeon will offer a fifth season of "iCarly," a show partly abo ...
- Cable Carriage Is Still An Important Goal In The Quickly Growing Digital TV Age
TV Watch, Wayne Friedman - Friday, April 15, 2011
Cross-channel promotion is nothing new in the still-strong cable and satellite ...
- Hard to Feel Sorry for Verizon Signature
TVBlog, David Goetzl - Friday, April 15, 2011
It's tough to feel sorry for the long-time face of Verizon Wirele ...
- No Soap: ABC Kills 'All My Children,' 'One Life To Live'
Around the Net In Media, Phyllis Fine - Thursday, April 14, 2011
ABC just announced it is pulling the plug on these venerable so ...
- Discovery Launches Velocity Channel For Upscale Men
Around the Net In Media, Phyllis Fine - Thursday, April 14, 2011
Discovery targets one of its unserved demos -- college-educated men 35-54 wi ...
- Katie Couric, 'Smiling Sweetly,' Says Nothing
Around the Net In Media, Phyllis Fine - Thursday, April 14, 2011
Kinda nasty and cynical (but so well-written... Ah, what can we sa ...
- TrueCar Preps National Program To Build Awareness
Marketing Daily, Karl Greenberg - Wednesday, April 13, 2011
Online automotive site TrueCar has signed a deal with direct marketing compa ...
- Mazda Launches New Brand Campaign
Marketing Daily, - Wednesday, April 13, 2011
Mazda has a new ad push starting this week with the them ...
- Online TV Revs Hit $1.6B, But Networks Move Cautiously
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2011
Major growth of U.S. online television has pushed the business to $1 ...
- MPG Signs Rentrak Deal For Set-Top-Box Data to Help with Upfront Planning
MediaDailyNews, David Goetzl - Wednesday, April 13, 2011
As Nielsen looks to sign clients for its fledgling measurement product usi ...
- Cross-Platform Conversation Boosts Event TV
MediaDailyNews, Caleb Kramer - Wednesday, April 13, 2011
Online conversation is having a positive effect on event TV. Even f ...
- Nielsen Digital Ratings Give TV Modest Lift
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2011
Nielsen's Extended Screen ratings -- which will include TV viewing on digit ...
- DirecTV Has 'Gone' Surfing
MediaDailyNews, David Goetzl - Wednesday, April 13, 2011
DirecTV's dedicated 24/7 3D channel will launch a series focusing on t ...
- NBC Live Helps You Watch TV
The Social Graf, Erik Sass - Thursday, April 14, 2011
I've never understood the appeal of social TV watching -- meaning, loggi ...
- Set-Top Box-Lexicon: It Is So 'Over'
TV Board, Jane Clarke - Thursday, April 14, 2011
We have Set-Top Boxes, whether Analog or Digital and hardware that hel ...
- When Digital TV Episodes Have Lots Of Commercials, Viewers Will Go To Other Screens
TV Watch, Wayne Friedman - Thursday, April 14, 2011
Competing TV screens or complementary TV screens? The CW has been cheer ...
- GMC Goes on Ride with Upfront Bus Stunt
TVBlog, David Goetzl - Thursday, April 14, 2011
GMC's Mary Jeanne (MJ) Cavanagh has been meeting with buyers to pit ...