- The Blockbuster Deal: Will Consumers Still Like Shopping For TV Content In A Real Store?
TV Watch, Wayne Friedman - Tuesday, April 12, 2011
Shelf space. Brick and mortar. Line extension. Do these somewhat archaic busine ...
- Pair of Analyst Reports Show Networks' Growth to Continue
TVBlog, David Goetzl - Tuesday, April 12, 2011
Two Wall Street analyst reports Thursday gave more evidence that it's ...
- Alec Baldwin Trash Talks With John Krasinski In New Spot
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
Pro baseball accessories maker "New Era" has launched a TV ad sh ...
- Hearst Teams Up With Producer Mark Burnett
Around the Net In Media, Phyllis Fine - Monday, April 11, 2011
Will the oversexed Cosmo girl get her own reality show? That cou ...
- Viacom's Philippe Dauman Highest-Paid CEO
Around the Net In Media, Phyllis Fine - Monday, April 11, 2011
You can rest easy, according to The Wrap: While "unemployment is sti ...
- 'Saturday Night Live' Jumps On The Boomer Bandwagon
Engage:Boomers, Mark Bradbury - Monday, April 11, 2011
With demand for accountability, advertisers will eventually get on the same pa ...
- Uncle Ben's Stresses Rice as Healthy Foundation
Marketing Daily, Karlene Lukovitz - Friday, April 8, 2011
Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this wee ...
- Nielsen To Launch Local Ratings System
MediaDailyNews, David Goetzl - Friday, April 8, 2011
A key component in a local-market measurement system using set-top-box data th ...
- SQAD Granted NetCosts Patent
MediaDailyNews, - Monday, April 11, 2011
Tarrytown, NY-based syndicated media pricing researcher SQAD Inc. this morning announced th ...
- NFL Ad Dollars Could Flow To Prime Time
MediaDailyNews, Wayne Friedman - Friday, April 8, 2011
The strong market for broadcast and cable TV networks may get bette ...
- ESPN App Will Run Without Ads
MediaDailyNews, Wayne Friedman - Friday, April 8, 2011
ESPN will complicate the live TV mobile app environment in launching i ...
- Blinkx Acquires Burst For $30 Million
Online Media Daily, Gavin O'Malley - Friday, April 8, 2011
Signaling market consolidation, video indexing and ad company Blinkx has agreed ...
- Will A More Fragmented TV World Result In More Name Changes?
TV Watch, Wayne Friedman - Monday, April 11, 2011
Recently Discovery's Science Channel went to just Science; now NBC Universal's Sleu ...
- ESPN Smart to Wait For iPad Advertising to Evolve
TVBlog, David Goetzl - Monday, April 11, 2011
As ESPN's service that streams live sports online was maturing, the compa ...
- L'eggs Walk Back Onto TV
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
L'eggs was once bigger than mood rings and Hai Karate combined. N ...
- Ads For Mobil Super Feature Baseball Legends
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Ex-Major League Baseball stars Tommy John, Andre Dawson and Greg Luzinski a ...
- Comics' Icon Dagwood Bumstead: Too Many Commercials
Around the Net In Media, Phyllis Fine - Friday, April 8, 2011
Very cool post about how none other than Dagwood Bumstead from t ...
- Nielsen Completes Set-Top-Box Trial, Readies Client Consultations
MediaDailyNews, David Goetzl - Thursday, April 7, 2011
Nielsen has completed testing on using set-top-box data to upgrade its existi ...
- Cord-Cutting On Rise
MediaDailyNews, - Thursday, April 7, 2011
A new study from the Convergence Consulting Group finds cord-cutting on t ...
- Fox's 'Breaking In' Has Strong Breakout
MediaDailyNews, Wayne Friedman - Thursday, April 7, 2011
Coming out after "American Idol" at 9:30 p.m., Fox's new comedy "Breaki ...
- Station Groups Debut 'RightThisMinute'
MediaDailyNews, David Goetzl - Thursday, April 7, 2011
Three station groups will debut a syndicated show this fall that loo ...
- Google Promotes Studio-Produced YouTube Shows
Online Media Daily, Laurie Sullivan - Thursday, April 7, 2011
Google continues to strengthen its position in the entertainment industry by buildi ...
- Two Million Viewers Doesn't Mean Cable TV Advertising Success
TV Watch, Wayne Friedman - Friday, April 8, 2011
Two point two million viewers and you can't get any advertising suppor ...
- Sundance Channel Show Aims to Help the Little Guy
TVBlog, David Goetzl - Friday, April 8, 2011
The producers of a new show about how struggling companies can innova ...
- Google TV: Extended Test Drive Report
VidBlog, Steve Smith - Friday, April 8, 2011
Since word dropped yesterday that Google is planning to create original vid ...
- NBCU Changes Channel Name: From Sleuth To Cloo
Around the Net In Media, Phyllis Fine - Thursday, April 7, 2011
NBCUniversal is changing the name of Sleuth, its crime and mystery cab ...
- Two Good-Looking Guys -- Alec! Matt! -- Could End TV Careers
Around the Net In Media, Phyllis Fine - Thursday, April 7, 2011
It's been quite a week for rumors or announcements of change f ...
- U by Kotex To Let Consumers Design Next Line
Marketing Daily, Karl Greenberg - Wednesday, April 6, 2011
Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tel ...
- Fox News Cancels Glenn Beck Show, Alliance Remains
MediaDailyNews, Wayne Friedman - Wednesday, April 6, 2011
Confirming what industry analysts have been speculating for months, controversial TV ho ...
- Dish Wins Blockbuster, Cross-Promotes Satellite Services
MediaDailyNews, Wayne Friedman - Wednesday, April 6, 2011
Predicted by some analysts, Dish Network is the winning bidder of Blockbust ...