L'eggs was once bigger than mood rings and Hai Karate combined. Now the brand, under the aegis of Winston-Salem, N.C., Hanesbrands, is doing its first national advertising in more than 14 years. The
effort includes a new Web site, Leggs.com, social media and a new slogan, "You're in luck. You're in L'eggs." The company says it is pitching the hosiery to women 18 to 34 for whom "dresses are
popular, skirts are popular," said Angela Hawkins, director and general manager of hosiery at the company.
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