- Animal Planet Debuts Mike Tyson In Reality Show
TVBlog, David Goetzl - Friday, February 18, 2011
Despite Mike Tyson's criminal record, Animal Planet decided his story typecasts h ...
- CBS Could Face Another Battle With Affiliates
Around the Net In Media, Phyllis Fine - Thursday, February 17, 2011
Cheering reports about CBS' revenue for 2010 could still signal "heated negotiatio ...
- Could 'Men' Survive Without Charlie?
Around the Net In Media, Phyllis Fine - Thursday, February 17, 2011
Report are in that Charlie Sheen will be going back to producti ...
- Big Sponsors Sign Up For Latin Music Awards
MediaDailyNews, David Goetzl - Wednesday, February 16, 2011
Chevrolet, with its spending odometer clicking rapidly, will serve as one ...
- Set-Top Lexicon: What Is A Back Channel?
TV Board, Jane Clarke - Thursday, February 17, 2011
Continuing on last week's discussion of Return Path Data, which is ...
- Digital Media Comes At One Speed -- Fast -- But Consumers Want Some News To Slow Down
TV Watch, Wayne Friedman - Thursday, February 17, 2011
There are other media events where consumers actually want the news cyc ...
- A Free Hulu May Not Be Sustainable
TVBlog, David Goetzl - Thursday, February 17, 2011
If Jeff Zucker and Peter Chernin were holed up today trying ...
- Comcast Insists Glass Is Half-Full
Around the Net In Media, Phyllis Fine - Wednesday, February 16, 2011
Optimists abound at Comcast, according to All Things Digital's Peter Kafka, w ...
- The Brits Do Product Placement Differently
Around the Net In Media, Phyllis Fine - Wednesday, February 16, 2011
Product placement will be allowed on U.K. television for the first ti ...
- 'Ted' Creator: Better Off Working On Something That Will Actually Air
Around the Net In Media, Phyllis Fine - Wednesday, February 16, 2011
If you were a fan of the offbeat humor of the low-rat ...
- Will Sean Penn Kiss James Franco On Oscars Broadcast?
Around the Net In Media, Phyllis Fine - Wednesday, February 16, 2011
Just for fun, check out all the hypothetical scenarios of celebs appeari ...
- Abdul-Jabbar Joins Shatner In New Priceline Ad
Marketing Daily, Tanya Gazdik - Tuesday, February 15, 2011
Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting t ...
- Ford Launches Urban-Market Push For '11 Explorer
Marketing Daily, Karl Greenberg - Tuesday, February 15, 2011
Comedian and actor Kevin Hart stars in a new Ford campaign touti ...
- Hoover's Campaign Leverages Its Value
Marketing Daily, Aaron Baar - Tuesday, February 15, 2011
"Hoover's has always been about helping our customers do their jobs better ...
- California Freshens Ad Campaign
Marketing Daily, - Tuesday, February 15, 2011
The California Travel and Tourism Commission has refreshed its "Friends in Hi ...
- Wieser Steps Down As Interpublic's Top Ad Seer, Becomes CMO Of 'Targeted TV' Ad Developer Simulmedia
MediaDailyNews, Joe Mandese - Wednesday, February 16, 2011
They don't make ad industry seers the way they used to. Le ...
- AOL, TV Marketers Must Build Digital Alliances
MediaDailyNews, Wayne Friedman - Tuesday, February 15, 2011
The new vision of AOL as a marketing partner for television programme ...
- Rovi Deal Lets TV Viewers Buy Retail Via Remote
MediaDailyNews, Wayne Friedman - Tuesday, February 15, 2011
Rovi Corporation, the big electronic program guide company, and Delivery Agent, ...
- Lifetime Orders Roseanne Reality Show
MediaDailyNews, - Tuesday, February 15, 2011
Lifetime has ordered a 16-episode reality show from Roseanne Barr. ...
- CBS Rebrands Cable Outlet As CBS Sports Network
MediaDailyNews, David Goetzl - Tuesday, February 15, 2011
Setting the stage for it to expand beyond college sports, CBS sa ...
- I'll Take 'Game Show Guillotines' For $600, Alex
TV Board, Frank Maggio - Wednesday, February 16, 2011
This evening, the world learns the answer to the burning question ...
- A New Marketing World For On-Air Sports Hosts -- But Are They Also Reporters?
TV Watch, Wayne Friedman - Wednesday, February 16, 2011
Worried if Nike has ESPN's announcers in its pocket? I'm not t ...
- CBS' Logan A Profile In Courage
TVBlog, David Goetzl - Wednesday, February 16, 2011
Over the years, CBS reporter Lara Logan has reported from Iraq a ...
- Keep It Cheap, Stupid: Psychology of the Pirate
VidBlog, Steve Smith - Wednesday, February 16, 2011
Despite the proliferation of paid media models, online piracy of copyrighted materia ...
- Ah-Hah! Future Of '$#*! My Dad Says' In Doubt
Around the Net In Media, Phyllis Fine - Tuesday, February 15, 2011
Worried, professionally or personally, about whether a certain TV show will ...
- Comcast Reps AT&T U-verse Ad Sales
MediaDailyNews, David Goetzl - Monday, February 14, 2011
In another deal that involves cable operators joining with competitors on t ...
- Time Warner Launches Regional Sports Net
MediaDailyNews, David Goetzl - Monday, February 14, 2011
In a move that will affect millions in Southern California, almost a ...
- Bryan Upped To Pres, MGM Domestic TV
MediaDailyNews, - Monday, February 14, 2011
MGM upped John Bryan to president domestic television distribution. The former E ...
- In Late-Night Talk Battle, 'Leno' Wins
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
About halfway through the season, NBC's late-night moves are still moving ...
- Grammys Sing: Best Numbers In Years
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
Big event television is still strong. The Grammys scored its best numbe ...