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The Brits Do Product Placement Differently

Product placement will be allowed on U.K. television for the first time at the end of the month -- and, unlike its U.S. version, any segments with such placements must be clearly identified to viewers with a specially designed logo.

The new product placement rules "will enable commercial broadcasters to access new sources of revenue, whilst providing protection for audiences," according to a media regulator. (Love the "whilst" in that quote.)

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