- Programming Doesn't Come Cheap, But Internet Talent Might
TV Watch, Wayne Friedman - Friday, May 4, 2012
Ask yourself the obvious question about original programming on digital platforms: H ...
- Every Screen is a TV; Nielsen Says Gaming Consoles, Mobile Viewing Up
VidBlog, Daisy Whitney - Friday, May 4, 2012
Recently, my son wanted to see a different TV show than t ...
- Amazon Will Make TV Shows
Around the Net In Media, Phyllis Fine - Thursday, May 3, 2012
Amazon is soliciting scripts for new sitcoms and kids' Web video ...
- NBC TV Records 37% Gains
MediaDailyNews, Wayne Friedman - Wednesday, May 2, 2012
The NBC network and TV stations witnessed strong advertising growth in t ...
- TV Universe Continues To Contract, Nielsen Attributes Declines To Census, Technology Too
MediaDailyNews, Joe Mandese - Thursday, May 3, 2012
Nielsen this morning released preliminary estimates for television's so-called "universe" -- t ...
- What Will Happen At The Upfront? Takeaways From Today's IRTS Newsmaker Breakfast
Online Spin, Dave Morgan - Thursday, May 3, 2012
Like many others trying to figure out what will happen at th ...
- Web Video and TV Hooking Up
Research Brief, Jack Loechner - Thursday, May 3, 2012
According to Digiday's semi-annual poll of predominately digital agencies, brands, publishers a ...
- Return-Path-Data Lexicon: Advanced Television Organizations
TV Board, Jane Clarke - Thursday, May 3, 2012
Let's give a nod this week to organizations in the advanced televisi ...
- Bloomberg Moves To Better 'Neighborhood,' But What About Other Independent Channels?
TV Watch, Wayne Friedman - Thursday, May 3, 2012
We exist in a media a la carte world when it com ...
- Weather Channel Personalizes Site
Around the Net In Media, Phyllis Fine - Wednesday, May 2, 2012
Partly in celebration of its 30th birthday, The Weather Channel is personalizi ...
- Episode 507: Oh Dad, Poor Dad, Both Stepgrandmamas Are Down For The Count And I'm Feeling So Sad!
Mad Blog, - Wednesday, May 2, 2012
Like the Heinz pitch that saved the day ("Some things never change," ...
- Wild Turkey's First TV Spot 'Gives 'Em The Bird'
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2012
The spot will run through the spring in 30- and 15-second versio ...
- Ram Saddles Up For The Kentucky Derby
Marketing Daily, Karl Greenberg - Tuesday, May 1, 2012
Ram Truck brand is going to Churchill Downs as part of i ...
- TV Ads May Encourage Underage Drinking
Marketing Daily, Tanya Gazdik - Tuesday, May 1, 2012
Minors who are familiar with TV alcohol ads are more likely ...
- Trane Proves Its Unstoppability
Marketing Daily, Aaron Baar - Tuesday, May 1, 2012
Taking a cue from the brand's long-standing tagline, "It's Hard to St ...
- Local TV Ads Dip 8% In '11, But Trending Up
MediaDailyNews, Wayne Friedman - Tuesday, May 1, 2012
2011 was not a good year for local TV advertising -- droppi ...
- Forecast: Trad Media Continues Ad Losses, But TV Does Well In '12
MediaDailyNews, Wayne Friedman - Tuesday, May 1, 2012
U.S. advertising revenue -- excluding political and Olympics but including direct marketi ...
- Harris Puts Media Processing Unit On The Block, Move Comes Amid Industry Consolidation
MediaDailyNews, Joe Mandese - Wednesday, May 2, 2012
At a time when the market of suppliers serving Madison Avenue's so-call ...
- Facebook - The Future of Branded Video Channels?
Online Media Daily, Mike Bloxham - Wednesday, May 2, 2012
Digital video provider Perform Group has struck a deal to offer ...
- NBCU 'NewFront' Aimed At Old Targets: Women, Media Buyers
Online Media Daily, Ross Fadner - Wednesday, May 2, 2012
Women took center stage during NBCUniversal's digital content "NewFront" in New Yo ...
- Our Devices, Ourselves -- Or, How My iPad Became A TV, And What That Means For Social
Social Media Insider, Catharine P. Taylor - Wednesday, May 2, 2012
I'm hoping that even all of the techno-forward people who read th ...
- Improving Local Measurement With Return-Path Data
TV Board, Charlene Weisler - Wednesday, May 2, 2012
Of all the potential uses of return-path data, (RPD) local measurement arguab ...
- No Stopping Cable Networks From Branding -- AND Rebranding
TV Watch, Wayne Friedman - Wednesday, May 2, 2012
E! has a new brand theme: Pop of Culture. Not Pop Cultur ...
- NBCU Unveiling Gaming Platform
Around the Net In Media, Phyllis Fine - Tuesday, May 1, 2012
NBCUniversal is launching The Universal Games Networks in the fourth quarter. Th ...
- Terra To Offer Films, Music In Spain, Portugal
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 1, 2012
The unit of Telefonica will introduce music service Sonora in Spain ...
- Many Turn Backs On Scheduled TV In Britain
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 1, 2012
A YouGov survey finds that one in three owners of Internet-connected T ...
- Hulu May Withhold Service From Certain Users
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, May 1, 2012
With the future of streaming media at stake, Hulu has reportedly consider ...
- Upfront Forecasts: Cable Surpasses Broadcast
MediaDailyNews, Wayne Friedman - Tuesday, May 1, 2012
More optimistic than other recent media analysts' estimations, Anthony DiClemente of Barcla ...
- CoreMedia Tracks New Direct-Response Metric: The Philanthropic Conversions Of Agencies, Planners
MediaDailyNews, Joe Mandese - Tuesday, May 1, 2012
When Madison Avenue's top direct-response marketers and agencies want to track t ...
- Citing 'Fragile' Economy, IPG Forecasts 2.2% U.S. Ad Expansion
Raw, Joe Mandese - Tuesday, May 1, 2012
Citing the "fragility" of the U.S. economy, Interpublic's Magna Global unit th ...