- AMC's Pitch-Perfect New Reality Series
TV Board, Ed Martin - Friday, May 11, 2012
Speaking in general terms, AMC's "The Pitch" is the smartest and mo ...
- Are Copycats Good For Business?
TV Watch, Wayne Friedman - Friday, May 11, 2012
Copycat! Can't networks think up their own original ideas? Well, maybe no ...
- 'Cougar Town' Leaves ABC For TBS
Around the Net In Media, Phyllis Fine - Thursday, May 10, 2012
The fourth season of the Courtney Cox-starring sitcom "Cougar Town" will r ...
- Time Warner Cable Launching L.A. Sports Networks
Around the Net In Media, Phyllis Fine - Thursday, May 10, 2012
Time Warner Cable is becoming a sports programmer on Oct. 1, wh ...
- Jubilee, Euro 2012 Expected To Boost ITV Revenue
Around the Net In OMD Europe, Nina Lentini - Thursday, May 10, 2012
The broadcaster reported a 1% fall in ad revenue in the fir ...
- Shazam-Tagged TV Ads Jump Across The Pond
Raw, Mark Walsh - Thursday, May 10, 2012
Shazam-enabled TV ads will make their
U.K. debut May 12 ...
- Return-Path-Data Lexicon: What Is Your Address?
TV Board, Jane Clarke - Thursday, May 10, 2012
Origination addresses embedded in the set-top box and in the data strea ...
- More Family Programming May Mean Higher CPMs
TV Watch, Wayne Friedman - Thursday, May 10, 2012
Want to see more family programming on TV? Then tell advertisers th ...
- No Wonder We're Stressed: Everyone in Hollywood Has the Same Job!
Video Insider, Karen Herman - Thursday, May 10, 2012
What better time, than while we're checking network scorecards in this year ...
- Lipton, 'Lady A' Share Positivity
Marketing Daily, Aaron Baar - Tuesday, May 8, 2012
It's iced tea season, and Lipton has teamed up with country arti ...
- The 'Myth' Of Commerce-Enabled Interactive TV
Online Spin, Cory Treffiletti - Wednesday, May 9, 2012
Is it possible the concept of truly commerce-enabled interactive television is nothi ...
- From A 50,000-Foot View, More TV Ad Inventory May Not Be So Bad
TV Watch, Wayne Friedman - Wednesday, May 9, 2012
Marketers aim to pick the right video advertising inventory. In that regar ...
- Activists Ask FTC To Investigate Gatorade Ad
Around the Net In Media, Phyllis Fine - Tuesday, May 8, 2012
Public health activists have filed a complaint with the FTC about Gatorade ...
- Newspapers Provide Better Video News
Around the Net In Media, Phyllis Fine - Tuesday, May 8, 2012
As newspaper Web sites such as The Globe’s Boston.com and the Tw ...
- Episode 508: Exploding Skis, And 'He's Not Just A Boss, He's The Head Of Desserts!'
Mad Blog, - Tuesday, May 8, 2012
Last week's jaunty episode, "At the Codfish Ball," got its name fr ...
- The More Things Change, The More They Remain The Same
TV Board, Gary Holmes - Tuesday, May 8, 2012
Once a quarter, Nielsen takes a break from ruining the mood ...
- 'America's-Got-Stern' Protests Benefit NBC's Marketing
TV Watch, Wayne Friedman - Tuesday, May 8, 2012
The show isn't on the air yet. Yet there are protests ...
- No 'Mad Men'? Dish Network Set To Drop AMC
Around the Net In Media, Phyllis Fine - Monday, May 7, 2012
Satellite TV operator Dish Network is dropping AMC Networks,Inc., whose channels inclu ...
- YouTubers Engage Audience For Reality Show
Around the Net In Media, Phyllis Fine - Monday, May 7, 2012
Along with many other reality shows, NBC's "Escape Routes" features much "blatan ...
- Oscar Mayer Selects Makes Limited-Time Social Offer
Marketing Daily, Karlene Lukovitz - Friday, May 4, 2012
Themed "It's Yes Food," the campaign - one of the largest ...
- TV By The Byte: Monty Python Repackages Sketches For iPhone
MoBlog, Steve Smith - Monday, May 7, 2012
A new app from Monty Python and Heuristic Media parses the come ...
- TV The Regular Way, And TV Everywhere: Will Consumers Pay More?
TV Watch, Wayne Friedman - Monday, May 7, 2012
Unless you don't believe Nielsen -- and there are people in th ...
- Men's Wearhouse: Not Your Father's Suit
Marketing Daily, Aaron Baar - Thursday, May 3, 2012
Looking to change the idea that being or wearing a "suit" ...
- Tequila Avion Spoofs S&M To Make A Point
Marketing Daily, Karlene Lukovitz - Thursday, May 3, 2012
On-screen title copy during the spot announces the tagline: "Pain has i ...
- New Nook Heals 'No. 1' Bedroom Woe
Marketing Daily, Aaron Baar - Thursday, May 3, 2012
Barnes & Noble positions itself as marriage savior in a new campai ...
- Revs For Viacom TV Nets Up, Films Disappoint
MediaDailyNews, Wayne Friedman - Thursday, May 3, 2012
Amid still-troubling TV network ratings concerns -- and some weak advertising resul ...
- Rentrak Retains MPG's Collaborative Alliance, First Project: A VOD Network TV Directory
MediaDailyNews, Joe Mandese - Friday, May 4, 2012
MPG's Collaborative Alliance has entered into a formal agreement with Nielsen ...
- Univision Touts Strong TV, Radio Returns And Younger Demos
MediaDailyNews, David Goetzl - Thursday, May 3, 2012
Univision CEO Randy Falco acknowledged the increased competition in the Spanish-language ...
- NHL PrePlay App Looks Beyond Check-ins, Tune-ins and Social TV
Mobile Insider, Steve Smith - Friday, May 4, 2012
The National Hockey League is going beyond Social TV with second-screen gami ...
- A Critical Look Back As Upfront Week Approaches
TV Board, Ed Martin - Friday, May 4, 2012
Programming executives at the broadcast networks next week will be locked aw ...