- Why 10 p.m. Broadcast News Programs Make Sense For Local Stations -- And Their Networks
TV Watch, Wayne Friedman - Wednesday, May 16, 2012
Moaning about "Rock Center with Brian Williams" and its low ratings (und ...
- Bravo Sneaks In Lipton's 'Mad Men' Treat
Around the Net In Media, Phyllis Fine - Tuesday, May 15, 2012
Although an avowed Bravo junkie, we’re nevertheless always surprised to learn th ...
- Twitter Partners With ESPN To Promote Sport-themed Tweets
Around the Net In Media, Phyllis Fine - Tuesday, May 15, 2012
To take advantage of the trend for sports fans to tweet duri ...
- Episode 509: Hunger Games, Man Vs. Fish, And Putting The Man In Manischewitz!
Mad Blog, - Tuesday, May 15, 2012
Okay, bubelas. "Dark Shadows," the latest episode, certainly had a dark (a ...
- Half Of iPhone Users Would Buy Apple TV
Marketing Daily, Aaron Baar - Tuesday, May 15, 2012
The biggest consideration for consumers is price. According to one survey, 3 ...
- BMW Touts Ultimate Service In Campaign
Marketing Daily, Karl Greenberg - Monday, May 14, 2012
The campaign shows fictive customers in humorous ads where they do n ...
- Mobile Mini Takes To TV
Marketing Daily, Aaron Baar - Monday, May 14, 2012
Taking advantage of the planning many consumers may be putting into packi ...
- NBC's Harbert Posits Ratings Change: Time to 'Consider' C7
MediaDailyNews, David Goetzl - Monday, May 14, 2012
It won't happen this upfront, but Ted Harbert, the chairman of N ...
- LIN TV Buys New Vision Broadcast Group
MediaDailyNews, Fern Siegel - Monday, May 14, 2012
New Vision has agreed to sell its local broadcast group to L ...
- Telemundo Ups Original Shows, Olympic Coverage
MediaDailyNews, Steve McClellan - Monday, May 14, 2012
Telemundo, the Comcast-owned Spanish-language media company, is boosting its original program producti ...
- Fox's 2012-'13 Season Beefs Up Comedy Block
MediaDailyNews, Wayne Friedman - Monday, May 14, 2012
Although Fox's overall ratings are down year-to-year, due to double-digit declines wi ...
- Report: Broadcast Tops Cable, Viewers Embrace Key Nets
MediaDailyNews, Wayne Friedman - Monday, May 14, 2012
A new marketing survey shows the broadcast networks getting top scores ov ...
- Unilever, NBCU Mix 'Best Night' Campaign With TV, Online Video
MediaDailyNews, Wayne Friedman - Monday, May 14, 2012
Unilever will use some unusual input from consumers and NBCUniversal for ...
- CoreMedia Integrates With WO Central, Will Facilitate Long-Form Direct-Response TV Buy Info
MediaDailyNews, Joe Mandese - Monday, May 14, 2012
CoreMedia Systems today announced an agreement to integrate its direct-response campaign manageme ...
- New-Media Players Challenge Broadcast Nets During Upfront Season
On Media, Diane Mermigas - Friday, May 11, 2012
The question for the traditional broadcast TV networks this upfront season i ...
- Bruce Goerlich Lobs One At The Blogosphere
Raw, Joe Mandese - Tuesday, May 15, 2012
Long-time Madison Avenue research guru -- now head of research at Rentr ...
- Elongation, It's The New 'Reach'
Show Daily, Joe Mandese - Tuesday, May 15, 2012
That's what Jeff Mirman, vice president-marketing of Turner Sports just said duri ...
- The Office: Unreality Bites
TV Board, Gary Holmes - Tuesday, May 15, 2012
What a disappointment the previous season of "The Office" turned out ...
- Do Big Upfront Food Events Translate To Big Ad Dollars -- Or Ratings Indigestion?
TV Watch, Wayne Friedman - Tuesday, May 15, 2012
To party or not to party? Everyone likes a good schmooze ...
- More Beer And Spirits Ads On TV
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 14, 2012
Imported German beer Jgermeister, which never used to advertise on TV ...
- Apple's Product Placement Strategy In Hollywood
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 14, 2012
Apple has a vast and successful product-placement juggernaut. It's no accident tha ...
- Broadcast Nets' Upfront Scorecard
Around the Net In Media, Phyllis Fine - Monday, May 14, 2012
Here's your handy-dandy scorecard to the programming lineup for the five broadca ...
- Is TV's History Instructive for Today's Web Video Producers?
Around the Net in Video, Ross Fadner - Monday, May 14, 2012
In the 1950s, before the introduction of advertising breaks in TV, t ...
- Athenos: Yiayia's Back ...This Time For Feta
Marketing Daily, Karlene Lukovitz - Friday, May 11, 2012
After producing significant sales lifts for Athenos hummus, curmudgeonly Greek grandma Yiay ...
- Dentsu: Despite Recovery, Japanese Ad Economy Contracts For Fourth Consecutive Year
MediaDailyNews, Joe Mandese - Monday, May 14, 2012
Despite the lingering effects of the Japanese earthquake and tsunami, the Tokyo-bas ...
- What Do We Mean By 'Television'?
TV Board, Charlene Weisler - Monday, May 14, 2012
We all think we know what television is. After all, we ta ...
- Olympian Tyson Gay Goes Gillette
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 11, 2012
Procter & Gamble's men's grooming division this week will break a ...
- Future TVs: Not What You Thought
Around the Net In Media, Phyllis Fine - Friday, May 11, 2012
The TV of the future may not be a giant flatscreen beze ...
- Car Ads On Technology, Efficiency Resonate
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
Non-luxury auto owners and intenders like humorous, clever, entertaining, and unique ad ...
- Nielsen Unveiling Suite Of Next-Generation TV Meters: Designed To Enhance Compliance, Cross-Platform Measurement Too
MediaDailyNews, Joe Mandese - Friday, May 11, 2012
In what is likely the most significant change in the methods Niels ...