- Chobani, GE, Coca-Cola, P&G Score With Olympics Ads
Marketing Daily, Karlene Lukovitz - Tuesday, August 7, 2012
Chobani has pulled an average score of 594 with its "Proudly Wi ...
- Scott Pitches Value With Incentive Program
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
The Scott brand of paper products has launched a new loyalty progr ...
- Nexstar
Media Technology Futures, David Goetzl - Tuesday, August 7, 2012
...
- Nielsen Adds Cross-Platform Ad Metrics
MediaDailyNews, Wayne Friedman - Tuesday, August 7, 2012
Nielsen has added a new layer to its cross-platform advertising measurements. "Niels ...
- Disney Posts Strong Q3 Results, Ad Revenues Mixed
MediaDailyNews, Wayne Friedman - Tuesday, August 7, 2012
Walt Disney Co. posted some strong third-quarter fiscal results -- driven ...
- Nexstar Records Solid Revenue Gain
MediaDailyNews, David Goetzl - Tuesday, August 7, 2012
Stripping out political dollars, Nexstar Broadcasting posted a 7% gain in ...
- Streaming To TV Gaining Ground
Research Brief, Jack Loechner - Wednesday, August 8, 2012
According to a recent Nielsen study, Americans spend 35 hours each we ...
- Delays In Cord-Buying Add To Cord-Cutting Dilemma
TV Watch, Wayne Friedman - Wednesday, August 8, 2012
Cord-cutting -- or shaving -- by cable, satellite and now even tel ...
- Will Obama Attack Ads Backfire?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 7, 2012
President Obama's ads calling out Mitt Romney for refusing to reveal inco ...
- Channel Surfing Becomes A Social Event
Around the Net In Media, Phyllis Fine - Tuesday, August 7, 2012
Social TV app developers are expanding on the basic social check-in conce ...
- Massive Ad Load Mars Online Olympics Streaming
Around the Net In Media, Phyllis Fine - Tuesday, August 7, 2012
The number of commercials run during NBC's online streaming of the Olympi ...
- Eurosport.com Hits Best-Ever Digital Performance Mark
Around the Net In OMD Europe, Nina Lentini - Monday, August 6, 2012
The London 2012 Olympic Games is proving an online smash hit f ...
- A First: FA Cup On TV And Facebook At Same Time
Around the Net In OMD Europe, Nina Lentini - Monday, August 6, 2012
The match takes place 11 August and will air on ESPN, whi ...
- Jordan Back On Court For Hanes
Marketing Daily, Karl Greenberg - Monday, August 6, 2012
The company says the new collection is a 50/50 cotton/poly blend develop ...
- Turner Broadcasting Buys The Bleacher Report Site
MediaDailyNews, Wayne Friedman - Monday, August 6, 2012
Time Warner's Turner Broadcasting unit has bought sports site the Bleacher Repor ...
- WashPo Revs: TV Uptick, Newspaper Declines Reduce Totals
MediaDailyNews, Erik Sass - Monday, August 6, 2012
The second quarter brought no relief for the newspaper business, judging ...
- Olympics Viewership Scores Cross-Platform
MediaDailyNews, Wayne Friedman - Monday, August 6, 2012
After dipping a bit in viewership toward the end of the fir ...
- Zel Named El Rey CEO
MediaDailyNews, David Goetzl - Monday, August 6, 2012
El Rey Network, the English-language cable channel targeting young Hispanics, has tapp ...
- Watching The Olympics
TV Board, Gary Holmes - Tuesday, August 7, 2012
Well, well, well. It looks like the London Olympics might end ...
- Throwing Darts At A La Carte Sports: Let's Go Channel Surfin'
TV Watch, Wayne Friedman - Tuesday, August 7, 2012
Cable executives and others may complain that the cost of sports networ ...
- LG Takes On Overwhelming Laundry
Marketing Daily, Aaron Baar - Friday, August 3, 2012
"We wanted to make sure we continued to engage with consumers fr ...
- Study: To Reach BTS Shoppers, Use ... TV?
Marketing Daily, Sarah Mahoney - Monday, August 6, 2012
A new study of how parents are tackling this year's back-to-school shoppi ...
- Cable Ad Sales Dip 7%, Impact Viacom Revs
MediaDailyNews, Wayne Friedman - Friday, August 3, 2012
Weak advertising sales for Viacom's cable networks -- which include MTV a ...
- Streaming Olympics Pays Off For NBC
MediaDailyNews, Wayne Friedman - Friday, August 3, 2012
NBC has been pulling in an average of 31.5 million unique viewe ...
- Gray TV Revs Rocket 24%
MediaDailyNews, David Goetzl - Friday, August 3, 2012
Gray, which operates in 30 markets, posted strong revenue growth in t ...
- Mobile Women Bring Home Social TV Olympic Gold
Mobile Marketing Daily, Steve Smith - Monday, August 6, 2012
It's official. Social TV Tweeting is a predominately mobile activity, as initi ...
- Can The Lure Of Big Events Turn A Loss Leader Into Gold?
TV Watch, Wayne Friedman - Monday, August 6, 2012
TV's loss leaders: We need them, we understand them. Then just wh ...
- Aereo Lets Users Sample Service For Free Hour A Day
Around the Net In Media, Phyllis Fine - Friday, August 3, 2012
After its court victory, Barry Diller's controversial Aereo service is "ramping ...
- Report: ABC Objects To Jimmy Fallon Hosting Oscars
Around the Net In Media, Phyllis Fine - Friday, August 3, 2012
ABC is reportedly objecting to the possibility of Jimmy Fallon's -- ho ...
- NFL Media: Join Us For 'Serious Fun'
Marketing Daily, Aaron Baar - Friday, August 3, 2012
The Olympics aren't even half over, but for many Americans, it's near ...