- Kraft Gum Launch Aims To Entertain Teens
Marketing Daily, Karlene Lukovitz - Thursday, September 13, 2012
Kraft Foods is hoping to score with teens with a new g ...
- Chasing Reach, But Getting Frequency
MediaDailyNews, Dave Kissel - Friday, September 14, 2012
Effective media solutions will be those that deliver "network/prime-time TV" programming: b ...
- Dish CEO Fights Back Against CBS
MediaDailyNews, David Goetzl - Thursday, September 13, 2012
A day after CEO Leslie Moonves said CBS will not make programmi ...
- 'Voice' Drowns Out 'X Factor'
MediaDailyNews, Wayne Friedman - Thursday, September 13, 2012
In the first battle between the two heavyweight singing competition shows, NBC ...
- For Tablet Owners: Prime Time Is A Two-Screen Experience Now
MoBlog, Steve Smith - Friday, September 14, 2012
Not only do a large majority of tablet owners use their devic ...
- Emotional Connectivity Crackles Through 'The Voice' and 'The X Factor'
TV Board, Ed Martin - Friday, September 14, 2012
Remember when the audition shows on Fox's "American Idol" became must-see televisi ...
- Networks Face Choices In Making Deals About Choices
TV Watch, Wayne Friedman - Friday, September 14, 2012
Dish Network wants viewers to have a choice in how they sk ...
- CBS' '60 Minutes' To Produce Sports Program For Showtime
Around the Net In Media, Phyllis Fine - Thursday, September 13, 2012
In "a cooperative effort between corporate siblings" -- a broadcast and ...
- Nintendo's Wii U Console To Feature Second-Screen TV Stuff
Around the Net In Media, Phyllis Fine - Thursday, September 13, 2012
Nintendo's Wii U TVii, set to go on sale in November, wi ...
- 'I Just See Sal In A Caftan': Ousted 'Mad Men' Actors Have Their Say
Around the Net In Media, Phyllis Fine - Thursday, September 13, 2012
Here's a doozy of an out-of-season "Mad Men" piece, whose news p ...
- TV, Radio Ad Spend In Local Markets On Rise
MediaDailyNews, Wayne Friedman - Wednesday, September 12, 2012
Local advertising by retailers will grow their online share of marketing ...
- Local News Trumps Cable In Viewer Numbers
MediaDailyNews, Wayne Friedman - Wednesday, September 12, 2012
Despite all the big brand awareness of the major cable news network ...
- Media Buying: TV Shows Now Assigned 'Brand Value'
MediaDailyNews, Steve McClellan - Wednesday, September 12, 2012
For advertisers, TV is becoming a lot less about reach, demographics a ...
- TVB President Defends TV 'Value Proposition'
MediaDailyNews, Steve McClellan - Wednesday, September 12, 2012
TVB president Steve Lanzano challenges blogger Henry Blodget on his claim th ...
- CBS Will Drop Dish If Auto Hop Stays
MediaDailyNews, David Goetzl - Wednesday, September 12, 2012
CBS CEO Leslie Moonves said the company will ultimately drop its flagsh ...
- Univision Agrees To Use Rentrak Data
MediaDailyNews, Joe Mandese - Thursday, September 13, 2012
Univision Communications, the biggest Spanish-language broadcaster in the U.S., has signed ...
- Text Operators Are Standing By: Could DRTV Use M-Payments?
MoBlog, Steve Smith - Thursday, September 13, 2012
Can DRTV use mobile as a way to push its core custome ...
- comScore, Arbitron Team For '5-Platform' Ratings, Covers Video, Audio, Display Across TV, Radio, PC, Phone, Tablet
Online Media Daily, Joe Mandese - Thursday, September 13, 2012
Online research giant comScore is teaming with the radio industry's Arbitron In ...
- TV Audience Fragmentation Is An Inescapable Reality: Embrace It
Online Spin, Dave Morgan - Thursday, September 13, 2012
TV content and TV audiences will never be as homogenous as th ...
- Media Insights Q&A With ComScore's Josh Chasin
TV Board, Charlene Weisler - Thursday, September 13, 2012
Josh Chasin, chief research officer of comScore, is an expert in ...
- Beck Beckons Back To TV -- But What About Advertisers?
TV Watch, Wayne Friedman - Thursday, September 13, 2012
Many Internet entrepreneurs love the idea that consumers can pay for t ...
- Cablevision Aims For 'Honest Connections'
Marketing Daily, Aaron Baar - Wednesday, September 12, 2012
Every day is filled with little frustrations and worries, both big a ...
- Time-Shifted Viewing Up, Live Viewing Dips
MediaDailyNews, Wayne Friedman - Tuesday, September 11, 2012
The average daily live TV viewing per person is now at ...
- 'Voice' Sings, 'MNF' Tackles Less Viewers
MediaDailyNews, Wayne Friedman - Tuesday, September 11, 2012
The two-hour big NBC singing competition show "The Voice" delivered strong rating ...
- CBS' Later Sunday Night Starting Times: Can It Be An Opportunity?
TV Watch, Wayne Friedman - Wednesday, September 12, 2012
Messy prime-time schedules can follow Sunday afternoon NFL games, especially doubleheaders. Sund ...
- Nielsen Report: Majority Of Homes Without TV Signals Stlll Have TVs
Around the Net In Media, Phyllis Fine - Tuesday, September 11, 2012
In a report showing "how the nature of TV service is slow ...
- 9/11 Coverage: Grisly, Dignified Or No Remembrance?
Around the Net In Media, Phyllis Fine - Tuesday, September 11, 2012
How should news outlets cover the 11th anniversary of 9/11? Jeff Sonderm ...
- 'Katie' Launches With Best Numbers For Daytime Premiere Since 2002
Around the Net In Media, Phyllis Fine - Tuesday, September 11, 2012