- TV Ad Sales Up In Key Categories
MediaDailyNews, Wayne Friedman - Monday, September 10, 2012
TV ad spending climbed over 4% versus the second quarter of 20 ...
- Ralph Lauren Fashions 'Masterpiece Theater' Sponsorship
MediaDailyNews, David Goetzl - Monday, September 10, 2012
Ralph Lauren will join Viking River Cruises in sponsoring PBS's long-running "Masterpiec ...
- TV Advertising To Students Most Effective; Email Best Reach
Research Brief, Jack Loechner - Tuesday, September 11, 2012
According to a proprietary 2012 College Marketing Report from the Barnes &am ...
- Playing 'Moneyball': Can Leno's 'Tonight Show' Use Billy Beane?
TV Watch, Wayne Friedman - Tuesday, September 11, 2012
My only question about Jay Leno's 50% cut in salary: Will t ...
- Q2 TV Ad Spending Rises 4.4%
Around the Net In Media, Phyllis Fine - Monday, September 10, 2012
TV made out better than most other media for ad spend ...
- Dijit Launches Social TV Guide App
Around the Net In Media, Phyllis Fine - Monday, September 10, 2012
"Last year felt like the battle of the TV check in, a ...
- Virgin Media Unveils Virgin TV Anywhere
Around the Net In OMD Europe, Nina Lentini - Sunday, September 9, 2012
Virgin Media has unveiled Virgin TV Anywhere, a new Sky Go-style servi ...
- GMC Preps NFL Marketing Play
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
General Motors' GMC truck division is the "Official Vehicle of the NFL ...
- Lights! Camera! Review: Lionsgate Puts Media Account In Play
MediaDailyNews, Steve McClellan - Friday, September 7, 2012
Movie and TV studio Lionsgate has put its media agency account in ...
- NBC Scores Big Win For DNC Coverage
MediaDailyNews, Wayne Friedman - Friday, September 7, 2012
NBC continued its winning streak for coverage of the Democratic National Convent ...
- CBS' 'Vegas,' CW's 'Beauty & the Beast' Earn High Buzz Scores
MediaDailyNews, Wayne Friedman - Friday, September 7, 2012
The biggest buzz for the upcoming fall season shows have CBS' "Vegas ...
- Big TV Events Grab Viewers, Less Social Media Chatter
MediaDailyNews, Wayne Friedman - Friday, September 7, 2012
Major broadcast TV events continued to get the biggest viewership -- a ...
- Social Media And TV Viewership: Where's The Valued Intersection Now?
TV Watch, Wayne Friedman - Monday, September 10, 2012
Place a value on this: viewers of MTV's "Video Music Awards" la ...
- Product Placements Battling Teen Pregnancy? You Can Bing It!
Around the Net In Media, Phyllis Fine - Friday, September 7, 2012
The National Campaign to Prevent Teen and Unplanned Pregnancy has secured unpa ...
- DirectTV & Brainstorm To Launch Documentary Film Series
Around the Net In Media, Phyllis Fine - Friday, September 7, 2012
DirectTV next month will team with Brainstorm Media to launch a year-lo ...
- Australian Publisher May Bundle Print, Pay
Around the Net In OMD Europe, Nina Lentini - Thursday, September 6, 2012
News Limited plans to bundle its newspaper mastheads into Foxtel subscription packag ...
- Football's Back: Brady, Matthews In New Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
UGG is breaking its new campaign with Tom Brady, the New Engla ...
- TV Nets Spend Billions Promoting Lineups
MediaDailyNews, Wayne Friedman - Thursday, September 6, 2012
Nielsen says this summer and fall, TV networks will spend roughly t ...
- Premium Video Viewing Soars
MediaDailyNews, Wayne Friedman - Thursday, September 6, 2012
More long-form premium TV and movie content continues to get heavy pl ...
- NBC Sports Chief Prefers HD To 3D TV
MediaDailyNews, David Goetzl - Thursday, September 6, 2012
Add NBC Sports Chairman Mark Lazarus to the list of executives casti ...
- Google Fiber To Carry NFL, MLB
MediaDailyNews, David Goetzl - Thursday, September 6, 2012
Google Fiber, the TV-Internet service in Kansas City, doesn't have a de ...
- Microsoft To Google: 'Bing It On'
Online Media Daily, Laurie Sullivan - Thursday, September 6, 2012
Microsoft rolled out the "Bing It On" campaign to challenge Google ...
- A Fond Farewell To 'Damages,' One Of The Great Dramas Of The Last Decade
TV Board, Ed Martin - Friday, September 7, 2012
Another terrific series that did much to designate the last decade ...
- Cable Companies Want Promos To Be Heard - At Full Volume
TV Watch, Wayne Friedman - Friday, September 7, 2012
Hear this: TV promos are not regular TV advertising. At least, that ...
- Video Integration: What TV Networks Don't Realize They're Teaching Us
Video Insider, Eric Korsh - Friday, September 7, 2012
This summer, eMarketer published an interesting report on the integration of bra ...
- MTV Intros MultiPlatform Ad Blanketer, With PepsioCo, Horizon & Kraft On Board
Around the Net In Media, Phyllis Fine - Thursday, September 6, 2012
During the Video Music Awards telecast on Thursday night, PepsiCo and Veriz ...
- For Virtual Cable Operators, The Cord Cuts Here
Around the Net In Media, Phyllis Fine - Thursday, September 6, 2012
At Amsterdam’s International Broadcasting Convention, an Israeli company named Vidmind is introduci ...
- Arqiva Buys Connect TV
Around the Net In OMD Europe, Nina Lentini - Wednesday, September 5, 2012
The British telecommunications infrastructure and media services company has added to i ...
- Under Armour Launches Largest-ever Women's Effort
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Under Armour is launching its largest-ever campaign directed at women, including i ...
- T-Mobile Touts Unlimited Mobile Data Strategy
Marketing Daily, Aaron Baar - Wednesday, September 5, 2012
The lines are being drawn in the wireless data wars. On o ...