- Nielsen Leverages Online, TV Metrics
MediaDailyNews, Wayne Friedman - Monday, October 1, 2012
Getting closer to delivering the holistic media measurement marketers want, Nielsen sa ...
- Stronger Measurements: Viewers' Attachment To Shows, Categories
MediaDailyNews, Wayne Friedman - Monday, October 1, 2012
Viewers' emotional attachment is a better yardstick of interest than just analyzi ...
- MSLO Secures PBS Sponsors
MediaDailyNews, David Goetzl - Monday, October 1, 2012
The University of Phoenix and J.C. Penney will serve as top-line backe ...
- Prime Time Check-Ins Explode With Season Premieres
MoBlog, Steve Smith - Tuesday, October 2, 2012
Second-screen activity appears to be rising exponentially as this season of Fa ...
- The Hashtag For This Article Will Be #hashtag
Online Media Daily, - Tuesday, October 2, 2012
Hashtags will change the way we communicate with each other. They alrea ...
- Bragging Rights
TV Board, Gary Holmes - Tuesday, October 2, 2012
Why do we need a TV season? That was the provocative questi ...
- The Oscars' New Host: Bold Move Or Tired Rerun?
TV Watch, Wayne Friedman - Tuesday, October 2, 2012
Naming Seth MacFarlane the host of ABC's "The 85th Academy Awards" ne ...
- Report: Online Video Spending to Grow 29% in 2012, and 2013
VidBlog, Daisy Whitney - Tuesday, October 2, 2012
Online video ad spending will continue its rapid trajectory this year, a ...
- Broadcast Partnerships In NFL Playbook For QSR
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 1, 2012
The NFL has strict rules on branded stadium signage. Several brands ha ...
- Telemundo Launches Bilingual Ad Platform
Around the Net In Media, Phyllis Fine - Monday, October 1, 2012
Telemundo Media and Comcast Spotlight are launching Telemundo Plus, an advertising platfo ...
- Predicting Media's Future From The Side Mirror
TV Board, Charlene Weisler - Monday, October 1, 2012
This is the week to talk about the future of media. O ...
- Completed Pass Or Dropped Ball, Sports CPMs Keep Going Up
TV Watch, Wayne Friedman - Monday, October 1, 2012
Many of the NFL's actions over the past several weeks may co ...