- Is Facebook's First TV Spot A Flop?
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 5, 2012
Bridging old and new media, Facebook debuted its first TV ad, th ...
- Ford Adopts 'La Linea' For C-MAX Launch
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
The new C-MAX campaign, which launched on Thursday, uses "La Linea" ...
- Futures: Industry Leaders Cite Integrated Tech, Content Delivery
MediaDailyNews, Steve McClellan - Thursday, October 4, 2012
Closed digital networks, "collaborative consumption" and "functional integration" are just a f ...
- Cablevision, Walt Disney Ink Distribution Deal
MediaDailyNews, Wayne Friedman - Thursday, October 4, 2012
The big New York area-based Cablevision Systems inked another big programming/content distributi ...
- Broadcast Topped Cable For Presidential Debates
MediaDailyNews, Wayne Friedman - Thursday, October 4, 2012
Broadcast networks generally topped all cable networks when it came to ...
- Toys R Us Offers TV Via Tabeo
MediaDailyNews, David Goetzl - Thursday, October 4, 2012
Toys R Us is jumping into the online streaming business, offering movi ...
- 'Native Advertising': The Slope Gets Slipperier
Online Media Daily, George Simpson - Friday, October 5, 2012
According to a story by MediaPost Editor in Chief Joe Mandese, N ...
- Have Nicki Minaj And Mariah Carey Already Damaged 'American Idol'?
TV Board, Ed Martin - Thursday, October 4, 2012
Is Fox out to once and for all destroy the mighty "Americ ...
- More Blurring Of TV Content And News -- Sometimes In Presidential Debates
TV Watch, Wayne Friedman - Friday, October 5, 2012
Nearing the end of 2012, we are hearing and seeing more abo ...
- Virgin Media To Launch Second-screen Alternative
Around the Net In OMD Europe, Nina Lentini - Wednesday, October 3, 2012
Two years after it first promised it would release an iPad controll ...
- Art Imitates Life On TV
Marketing: Entertainment, Chris Raih - Thursday, October 4, 2012
The new look of the American family. ...
- Correction: WPIX Receives Political Dollars
MediaDailyNews, David Goetzl - Wednesday, October 3, 2012
A Media Daily News story on Oct. 3 titled "WPIX News Ratin ...
- ABC Wins Big Ad Demo: Higher-Income Viewer
MediaDailyNews, Wayne Friedman - Wednesday, October 3, 2012
While NBC claimed its first prime-time win in almost a decade ...
- NBCU: Multiplatform Olympic Consumption Was Add-On
MediaDailyNews, David Goetzl, Steve McClellan - Wednesday, October 3, 2012
NBCU found that among people consuming Olympic content on a TV a ...
- CW Promotes 'Owens' In 'EW" Via Twitter
Online Media Daily, Fern Siegel - Wednesday, October 3, 2012
The CW is putting LCD screens running video clips and a li ...
- Cycling Through The Right And Wrong Reasons For Addressable Advertising
TV Watch, Wayne Friedman - Wednesday, October 3, 2012
We were watching a time-shifted episode of TNT's "Major Crimes" the oth ...
- CW Creates First Print Ad With Live Twitter Feed
Around the Net In Media, Phyllis Fine - Wednesday, October 3, 2012
In what is presumably a first in print ads, the CW's pri ...
- Early Lessons Learned From TV Premiere Week
Around the Net In Media, Phyllis Fine - Wednesday, October 3, 2012
"One week does not a season make, particularly in an era wh ...
- Where's Waldo Goes To VideoLand
MediaDailyNews, Mike Bloxham - Wednesday, October 3, 2012
As the programming landscape becomes more complex, and people consume more conte ...
- NBC Orders More 'Revolution,' 'New Normal'
MediaDailyNews, Fern Siegel - Tuesday, October 2, 2012
NBC has ordered full seasons of "Revolution," the top new drama seri ...
- Online 'Involvement' Propels TV Show Ratings
MediaDailyNews, Wayne Friedman - Tuesday, October 2, 2012
Looking for the real new TV show winners this season? Look ...
- WPIX News Ratings Fall Precipitously During Blackout
MediaDailyNews, David Goetzl - Tuesday, October 2, 2012
Tribune surely knew the ratings PIX-ture would get bad. So far, howeve ...
- NBC Owns Monday With 'Voice,' 'Revolution'
MediaDailyNews, Wayne Friedman - Tuesday, October 2, 2012
The all-important start of week two of the season gave NBC somethi ...
- PBS Taps Twitter Microtargeting For 'Half The Sky' Documentary
Online Media Daily, Laurie Sullivan - Tuesday, October 2, 2012
The PBS documentary "Half the Sky: Turning Oppression into Opportunity for Wom ...
- Better Whining About TV Shows
TV Watch, Wayne Friedman - Wednesday, October 3, 2012
Help a TV brand out -- or any brand, for that matte ...
- Dishing On Oscar's New Host
Around the Net In Media, Phyllis Fine - Tuesday, October 2, 2012
So we hear that Seth MacFarlane is hosting the Oscars next yea ...
- 26% Of German TV Watchers Also Surfing Web
Around the Net In OMD Europe, Nina Lentini - Monday, October 1, 2012
That's according to research by multi-screen video and brand advertising platform Smartcli ...
- Pedigree Launches 'Feeding Project'
Marketing Daily, Tanya Gazdik - Monday, October 1, 2012
Pedigree has launched a national marketing campaign including an initiative to fe ...
- Arby's Shoots For 'Fresh' Start
Marketing Daily, Karlene Lukovitz - Monday, October 1, 2012
While Subway's name isn't mentioned, in one spot, Bo Dietl is se ...
- To Explain Social Shopping, OpenSky Turns To Ads
Marketing Daily, Sarah Mahoney - Monday, October 1, 2012
Themed "Join. Shop. Love," the 30-second spot takes viewers on a qui ...