Better Whining About TV Shows

Help a TV brand out -- or any brand, for that matter. That's what we customers want  to do, apparently, according to a new survey.

Eight out of ten Internet users actually want to tell marketers ways to make better products and services. I'm guessing this pertains to TV shows, as well.

That means if you like any singing competition shows, from Fox'’s "American Idol" to NBC's "The Voice,” and want to see them get better --- you have been voicing your suggestions.

But most times that chatter comes in the form of complaints -- even from the principals involved. Right now you have Simon Cowell -- the former big-mouth, no-holds-barred judge of "Idol" and executive producer of "X Factor" --  whining that NBC scheduled one of its three times a week telecasts  of “The Voice” right opposite "X Factor" on Wednesday night.



Cowell seemed to think NBC's actions here were "aggressive and mean."  To be fair, programmers seem to avoid scheduling similar shows against each other, for the obvious reasons that both could get hurt.

Right now "Idol" averages around 21 million viewers in the spring, which amounts to the total of the two fall singing shows -- "The Voice" (12 million) and "X Factor" (9.5 million). Supposedly "Idol" pulls in around $780 million in national advertising dollar. If you can imagine that the two other singing shows do around half that amount each -- $340 million -- you wonder why people are moaning.

Rich TV executive  only want to get richer -- maybe bringing a little entertainment to the TV masses as a side bonus.

Still, we TV consumers should do our best to make those TV producers even happier -- because, god forbid, they might hold us ransom and give us some mediocre TV content.

Give them pleasing suggestions and comments, and there won't be any trouble. 

2 comments about "Better Whining About TV Shows ".
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  1. Doug Garnett from Protonik, LLC, October 3, 2012 at 6:04 p.m.

    And to make this all the more troubling...what psychographic drives the people who "want to tell" all that? It's not universal - but some sub-segment of a sub-segment of the market. In other words, do we really know which squeaky wheel's getting the attention? Not from what I read...

  2. Chuck Lantz from, network, October 4, 2012 at 5:50 p.m.

    Doug makes a very valid point; ... the "who" involved in viewer comments is as, if not more, important than the "what" that those comments contain. It would be a huge mistake to think that viewer comments are coming from a broad spectrum of viewers, since only a small portion of the spectrum takes the time, or have the courage, to post comments publically, even anonymously. This can be easily proven by following any comments page. The same people "run the show", with very few new comments from those outside the loop.

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