- Forrester: Data, Program Buying To Support $28 Bil For Display Media In 2017
Online Media Daily, Laurie Sullivan - Tuesday, October 9, 2012
Marketers will spend about 17% more annually for interactive display marketing ...
- The Future Of Media Unfolds Incrementally
TV Board, Charlene Weisler - Wednesday, October 10, 2012
One of my favorite Advertising Week events is MediaPost's Future of Med ...
- Does Social Media Just Connect Those TV Viewers Not Content To Lean Back?
TV Watch, Wayne Friedman - Wednesday, October 10, 2012
Some associations between social media and TV are fleeting -- or wors ...
- TV-Online Combo Drives Efficiency 17 Times
VidBlog, Daisy Whitney - Wednesday, October 10, 2012
As more marketers ink ad deals for video across all platforms fr ...
- CNN Forms Documentary Division
Around the Net In Media, Phyllis Fine - Tuesday, October 9, 2012
CNN launches CNN Films, a move "to make itself more relevant" ...
- 'Half The Sky' Doc Extends Anti-Opression Message With Social Strategy
Around the Net In Media, Phyllis Fine - Tuesday, October 9, 2012
In an example of "social TV for social good," the team behi ...
- Ram Bends Third Dimension In New Ads
Marketing Daily, Karl Greenberg - Monday, October 8, 2012
Chrysler's Ram rolled out Monday its second major national campaign since t ...
- Rentrak Breaks Into Top 20 Market
MediaDailyNews, David Goetzl - Monday, October 8, 2012
Rentrak has succeeded in its strategy for the first time in ...
- Gannett, Dish Settle Retrans Dispute
MediaDailyNews, David Goetzl - Monday, October 8, 2012
With the Gannett station group holding ample leverage with its slew ...
- NBC Greenlights Extreme Adventure 'Get Out Alive'
MediaDailyNews, Fern Siegel - Monday, October 8, 2012
NBC has given an OK for "Get Out Alive" (working title), ...
- Summer Viewing: Broadcast Shows Beat Cable's Best
MediaDailyNews, Wayne Friedman - Monday, October 8, 2012
Despite years of growing cable TV program strength in the summer, fa ...
- What Do You Say To 1 Billion Customers?
TV Watch, Wayne Friedman - Tuesday, October 9, 2012
Facebook's first-ever TV commercial doesn't mention the social media platform's big scal ...
- 45% of Pay-TV Subs Use Other Movie Rental Services
VidBlog, Daisy Whitney - Tuesday, October 9, 2012
Nearly two-thirds of pay-TV customers don't use over-the-top services at all, b ...
- How RTB Video Exchanges Will Create A New T/V Business Model
Video Insider, John R. Osborn - Tuesday, October 9, 2012
Dramatic growth in "Big Data" is driving a revolutionary advance in buyi ...
- Fox's 'Mindy Project,' 'Ben and Kate' Picked Up For Full Seasons
Around the Net In Media, Phyllis Fine - Monday, October 8, 2012
Full seasons of two new Fox comedies, "The Mindy Project" and "B ...
- 'Wash Post' Debuts TV News Show For Cord-Cutters
Around the Net In Media, Phyllis Fine - Monday, October 8, 2012
Targeting cord-cutters, the Washington Post this week launched "The Fold," a 15-minu ...
- Local Spot TV 2012 Forecast: Expected To Hit $20 Bil
MediaDailyNews, Wayne Friedman - Friday, October 5, 2012
BIA/Kelsey says total local TV associated revenues will grow to revenue ...
- ABC Picks Up Celebrity Diving Show
MediaDailyNews, Fern Siegel - Sunday, October 7, 2012
ABC has picked up a celebrity diving show, based on the Dut ...
- Election 2012: Obama Outspends Romney On TV Front
MediaDailyNews, Wayne Friedman - Friday, October 5, 2012
Though earlier media estimates had presidential challenger Mitt Romney ahead of Preside ...
- For Latinos, TV Viewing Is Family Affair
MediaDailyNews, Steve McClellan - Friday, October 5, 2012
A new study unveiled by Spanish-language network Telemundo indicates that 90% ...
- Olympic Ads Net Brands Higher Recall, Likeability Scores
MediaDailyNews, David Goetzl - Friday, October 5, 2012
NBCUniversal outperformed ad sales expectations in the recent London Games and amo ...
- New Orleans Residents Now Turn To TV For Local News
MediaDailyNews, Erik Sass - Friday, October 5, 2012
Some 76% of New Orleans residents saying local TV news will ...
- Univision Taps Mandala As EVP
MediaDailyNews, David Goetzl - Friday, October 5, 2012
Univision has named ex-Telemundo executive Steve Mandala as an executive vice preside ...
- Shazam Gets In The Post-Season Ball Game
Mobile Marketing Daily, Steve Smith - Monday, October 8, 2012
The popular audio recognition app continues its transformation into a "second scree ...
- Should Major TV Distributors Focus On Building Ad Revenues -- Or Ad Skipping?
TV Watch, Wayne Friedman - Monday, October 8, 2012
Let's face it. Today's cable TV and satellite companies aren't really focus ...
- Online GRPs Inevitable as Digital Video Standard, Analyst Says
VidBlog, Daisy Whitney - Monday, October 8, 2012
Nielsen's online GRPs have a whiff of the inescapable to them. That ...
- Vespa Runs First TV Ad In India
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
After launching ads in print and on digital this year, India-based Meridian ...
- Record Numbers Of Gay Characters On TV
Around the Net In Media, Phyllis Fine - Friday, October 5, 2012
New shows "The New Normal," "Girls" and comedy "Go On" have help ...
- Gannett Stations Auto Hopping Mad, May Pull Signals Off Dish Over Ad-Skipping Feature
Around the Net In Media, Phyllis Fine - Friday, October 5, 2012
Dish Network says that Gannett Broadcasting has threatened to pull its broadca ...
- STV Player App Offers 30 Days Of Catch-up
Around the Net In OMD Europe, Nina Lentini - Thursday, October 4, 2012
STV has announced the launch of the STV Player app on App ...