- Q&A: Century 21 CMO Thorne On Super Bowl
Marketing Daily, Aaron Baar - Tuesday, November 20, 2012
In this age of one-to-one marketing through digital channels, it might se ...
- Honda Launches Humorous Year-End Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Honda is joining the year-end sales mix with "Happy Honda Days." T ...
- Nielsen Boosts Sandy Toll To 8 Markets, Confirms National Ratings Were 'Overstated'
MediaDailyNews, Joe Mandese - Wednesday, November 21, 2012
Nielsen disclosed more about the magnitude of Superstorm Sandy on national a ...
- 2012 Finale For U.S. Ad Biz: 5.9% Rise
MediaDailyNews, David Goetzl - Tuesday, November 20, 2012
A Wall Street firm has increased its growth projection for the overa ...
- The Return of Appointment Viewing
MediaDailyNews, Mike Bloxham - Wednesday, November 21, 2012
Devices like the iPad, Kindle Fire and smartphones have made it possib ...
- News Corp., YES Network Deal Worth $1.5B
MediaDailyNews, David Goetzl - Tuesday, November 20, 2012
When the deal with YES Network closes, News Corp. will start wi ...
- High Social Buzz Won't Save TV Shows
MediaDailyNews, Wayne Friedman - Tuesday, November 20, 2012
The most social buzzed-about new TV shows this year are the on ...
- Discovery Exports Series To Europe, Worldwide
MediaDailyNews, David Goetzl - Tuesday, November 20, 2012
Electus, the multifaceted production entity spearheaded by Ben Silverman, has inked ...
- Clarification: Viggle Buys GetGlue For $25M
Online Media Daily, Wayne Friedman - Tuesday, November 20, 2012
In the Online Media Daily story, "Viggle Acquires GetGlue, Network Partnerships ...
- Lights, Camera, Streaming: Vdio Launches In U.S., UK
Online Media Daily, Gavin O'Malley - Tuesday, November 20, 2012
Moving one step closer to taking on Netflix, video service Vdio ju ...
- NBC 'Wins' Fall, But What About So-Called Season Title?
TV Watch, Wayne Friedman - Wednesday, November 21, 2012
NBC won the 18-49 November sweeps for the first time in ni ...
- NBC Sweeps November For First Time In Nine Years
Around the Net In Media, Phyllis Fine - Tuesday, November 20, 2012
It’s official. NBC has won the November sweeps for the first ti ...
- Vdio Launches In Beta With Shows From CBS, AMC, BBC America, Etc.
Around the Net In Media, Phyllis Fine - Tuesday, November 20, 2012
Vdio, the new video service from Skype co-founder Janus Friis, has launch ...
- Defiant Elmo To Join Fellow 'Sesame Street' Stars In Thanksgiving Parade
Around the Net In Media, Phyllis Fine - Tuesday, November 20, 2012
Yes, the guy who voiced and pulled the strings for “Sesame Street&rsquo ...
- Ofcom Blasts Channel 5's Facebook Voting Move
Around the Net In OMD Europe, Nina Lentini - Monday, November 19, 2012
Channel 5 has been criticised by broadcast watchdog Ofcom over incidents fr ...
- Yahoo Eying TVGuide.com
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 20, 2012
Among a number of suitors, Yahoo is reportedly considering a bid f ...
- Ugg Brings Back Brady For Holidays
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2012
Ugg for Men is launching an integrated campaign for the holidays featuri ...
- This Weekend, Online Deals Practically Inevitable
Marketing Daily, Sarah Mahoney - Monday, November 19, 2012
The survey, conducted for the NRF's Shop.org arm by BIGInsight, also repor ...
- Rentrak 'Big Data' Tracks Pre-Hurricane Sandy Stats
MediaDailyNews, Wayne Friedman - Monday, November 19, 2012
Rentrak, a growing TV measurement service, says viewing just before Hurricane San ...
- Viggle Acquires GetGlue, Network Partnerships To Rise
Online Media Daily, Wayne Friedman - Monday, November 19, 2012
Viggle, the social TV rewards site, has bought bigger social TV med ...
- How The Obama Campaign Changed TV Advertising Forever
TV Board, Jack Smith - Tuesday, November 20, 2012
While Nate Silver has soaked up the post-election "triumph of the quant ...
- Holiday Commercials In Reruns: Recent Nostalgia, Or Just Old?
TV Watch, Wayne Friedman - Tuesday, November 20, 2012
An older man in a health club locker room looks at ...
- Magazines Have Better ROI Than Web, TV
Around the Net In OMD Europe, Nina Lentini - Sunday, November 18, 2012
Magazines show a higher average ROI than any other media channel involve ...
- 'Capacity Crunch' Coming; Do Adjust Your Set
Around the Net In OMD Europe, Nina Lentini - Sunday, November 18, 2012
Mobile networks want a larger chunk of airwaves to connect phones ...
- Viggle Nabs Social TV Rival GetGlue For $25M
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 19, 2012
Shrinking the so-called social TV market, Viggle just bought GetGlue for $ ...
- TrueCar Campaign Drives Transparency Message
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new "Let's Talk Truth" effort positions the company as a no-B. ...
- CBS Commandeers Thursday Night
MediaDailyNews, Wayne Friedman - Friday, November 16, 2012
CBS picked up the pace on a key November Thursday night, winni ...
- Sandy Weighs Heavily On Nielsen, Relies On 'Weighting' To Produce National TV Ratings
MediaDailyNews, Joe Mandese - Monday, November 19, 2012
On Oct. 29th, when Superstorm Sandy knocked more than 8 million househol ...
- On Election Night 27% Of Voters 'Dual-Screened' Coverage
Mobile Marketing Daily, Steve Smith - Monday, November 19, 2012
For voters under 40, monitoring Election Night coverage across two screens w ...
- BitTorrent On TV: Piracy Issues Make For Complicated Marketing
TV Watch, Wayne Friedman - Monday, November 19, 2012
Competition for space on the TV screen seems to be where t ...