- What Do Young Viewers Actually Want From Traditional TV?
TV Watch, Wayne Friedman - Tuesday, December 18, 2012
How do you draw digital-centric millennials to a new entertainment company? ...
- Lighting Up TV Screens For 48 Years: A Brief History Of Rudolph
Video Insider, Karen Herman - Tuesday, December 18, 2012
It's been 48 years since the holiday stop-motion perennial "Rudolph the Red-Nos ...
- Nielsen, Twitter, Team Up For New Rating
Around the Net In Media, Phyllis Fine - Monday, December 17, 2012
Twitter and Nielsen have partnered to create a "'Nielsen Twitter TV Ratin ...
- Zucker Looking To Develop News Satire Show For CNN
Around the Net In Media, Phyllis Fine - Monday, December 17, 2012
New CNN president Jeff Zucker, set to take the reins in la ...
- Year's Best Spot Truly A Spaghetti Western
Mad Blog, - Friday, December 14, 2012
Recently, my funny, prolific, and prescient MediaPost colleague Bob Garfield, the auth ...
- ABC Scores With Upscale Viewers
MediaDailyNews, Wayne Friedman - Friday, December 14, 2012
When it comes to prime-time non-sports programming so far this season, A ...
- How To Turn Around Losing Streaks In TV And Sports -- Or At Least Get A Laugh
TV Watch, Wayne Friedman - Monday, December 17, 2012
Are you a TV executive having a bad day or year? H ...
- Push Pundits Over Fiscal Cliff
TVBlog, Fern Siegel - Monday, December 17, 2012
There is a big difference between fact-based reporting and hype. Just ...
- The Grammy Conversation . . .
Show Daily, Laurie Sullivan - Saturday, December 15, 2012
"It's about the conversation," said Evan Greene, CMO of The Recording Academ ...
- CMO Council: Marketing Budgets Rising
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 14, 2012
Per a new CMO Council poll, most marketing dollars will be spe ...
- Liberty Media Quietly Shopping Starz To Potential Buyers
Around the Net In Media, Phyllis Fine - Friday, December 14, 2012
"Liberty Media has started sending out feelers to potential buyers for i ...
- Why Investments In Hispanic TV May Not Pay Off
Around the Net In Media, Phyllis Fine - Friday, December 14, 2012
While "entertaining America’s Hispanics has become a big business," with major med ...
- 1 Million Downloads For BBC IPlayer Radio App
Around the Net In OMD Europe, Nina Lentini - Thursday, December 13, 2012
Nick Grimshaw's Radio 1 Breakfast Show is the most popular live sh ...
- AMC's 'Dead' Trumps Rivals
MediaDailyNews, Wayne Friedman - Thursday, December 13, 2012
Top-rated cable shows had a major shakeup this year, with AMC"s "T ...
- Chernin Group Invests In MiTu Network
Online Media Daily, Fern Siegel - Thursday, December 13, 2012
The Chernin Group is leading an early investment round in MiT, ...
- VH1 To Debut Twitter Tracker For 'Divas'
Online Media Daily, Laurie Sullivan - Friday, December 14, 2012
A Twitter Tracker tool created by the digital experts supporting "VH1 Diva ...
- More Of 2012's Noteworthy Series You Won't See On Other Top-10 Lists
TV Board, Ed Martin - Friday, December 14, 2012
Following last week's column -- in which I singled out Comedy Central ...
- With Lower Volume TV Ads, What Comes Next?
TV Watch, Wayne Friedman - Friday, December 14, 2012
Lower volume on TV advertising has started. It's another blow for markete ...
- Change a Cable TV Channel Horses in Mid-Stream: Do Viewers Get a Vote?
TVBlog, Wayne Friedman - Friday, December 14, 2012
Seems that the Comcast-cable network -- now NBC cable network -- ...
- We Have Seen TV's Future: It's The iPad
Around the Net In Media, Phyllis Fine - Thursday, December 13, 2012
TV's future is here -- and it's the iPad, according to Nilay Pate ...
- Calm Comes To Commercial Cacophony
Around the Net In Media, Phyllis Fine - Thursday, December 13, 2012
CALM, the Commercial Advertisement Loudness Mitigation Act -- passed unanimously by t ...
- The Beeb Marks 15 Years Of BBC Online
Around the Net In OMD Europe, Nina Lentini - Wednesday, December 12, 2012
Ralph Rivera, director of Future Media explained in a blog: "Innovation ...
- Fans Help Truvia Expand Dining Distribution
Marketing Daily, Karlene Lukovitz - Wednesday, December 12, 2012
The collaboration is enabling Truvia to reward early-adopter dining venues by featuri ...
- Katz Launches "Ad Sales Ops" Unit For Television Stations
MediaDailyNews, Joe Mandese - Thursday, December 13, 2012
Katz Television Group announced the formation of a new "Ad Sales Operation ...
- Ad-Supported Cable Viewing Dips
MediaDailyNews, Wayne Friedman - Wednesday, December 12, 2012
In a rerun of sorts, all television viewing continues to remain ...
- Looking Ahead During The On-Screen Summit
TV Board, Charlene Weisler - Thursday, December 13, 2012
We often hear from media industry executives that the rate of indust ...
- TV Marketers: C3 Or C7? Whatever Works For You
TV Watch, Wayne Friedman - Thursday, December 13, 2012
TV marketers, it's time to put on your big-boy pants and figu ...
- Apple TV Has Better Chance Outside U.S.
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 12, 2012
The success of Apple TV's November 2013 launch will differ by countr ...
- 'USA Today' Refines Super Bowl Ad Meter
Around the Net In Media, Phyllis Fine - Wednesday, December 12, 2012
USA Today is refining its longstanding Super Bowl Ad Meter, spelling t ...
- Sky Go Expands Presence On Android
Around the Net In OMD Europe, Nina Lentini - Tuesday, December 11, 2012
Sky Go has been made available for 14 more Android devices fr ...