- Chevrolet Cleats Up For L.A. Galaxy Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
The site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Corona Invites Fans To 'Live It, Share It, Win It'
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2013
Crown Imports' Corona Extra and Corona Light brands are offering a varie ...
- 'Pitch' Announces Agencies, Brands For Second Season
MediaDailyNews, Wayne Friedman - Tuesday, May 28, 2013
Although low ratings marked its first season, AMC is bringing about ...
- NBC Owns Monday, 'Voice' Still Sings
MediaDailyNews, Wayne Friedman - Tuesday, May 28, 2013
Officially into TV's summer season, NBC's springtime start "The Voice" continues ...
- What Are Second-Screeners Doing On That Other Display Anyway?
MoBlog, Steve Smith - Wednesday, May 29, 2013
Devices have found a home in America's living rooms. Deal with i ...
- Viacom Accused Of Spamming Mobile Users
Online Media Daily, Wendy Davis - Tuesday, May 28, 2013
Viacom has been hit with a potential class-action lawsuit for allegedly sendi ...
- Do New Business Metrics Need To Convince Consumers To Watch Entertainment On New Platforms?
TV Watch, Wayne Friedman - Wednesday, May 29, 2013
More than ever now, TV executives believe the current viewing/usage metrics don ...
- Back To The Future: How To Take Advantage Of Video Content Trends
Video Insider, Eric Korsh - Wednesday, May 29, 2013
Everything old is new again. In video, I see two reemerging tren ...
- Twitter To Amplify TV
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 28, 2013
A lot of people comment on Twitter while watching television. On Thursda ...
- HBO Liberace Movie Draws Impressive Ratings
Around the Net In Media, Phyllis Fine - Tuesday, May 28, 2013
With its first airing Sunday night, HBO's Liberace biopic, "Behind the Candelabra ...
- New Jersey Proclaims Itself 'Stronger Than The Storm'
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2013
Superstorm Sandy is a fading image in New Jersey's rear view mirr ...
- 'Show Me' State Wants To Show You
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
Missouri Tourism and its advertising agency of record, the St. Louis offi ...
- Court Dismisses Defamation Suit Against WPP's Sorrell
MediaDailyNews, Steve McClellan - Friday, May 24, 2013
A New York court has dismissed a defamation lawsuit brought against W ...
- Networks Tie For Last Month Of The 2012-2013 Season, NBC Gains Ground
MediaDailyNews, Wayne Friedman - Friday, May 24, 2013
The four major networks were in a virtual tie for the la ...
- Broadcasters Sue AereoKiller In DC
MediaDailyNews, Wayne Friedman - Friday, May 24, 2013
Confirming their efforts to follow over-the-top TV services with legal filings ...
- Digital Video Platforms Can't Make Big Gains Without Traditional TV As A Partner
TV Watch, Wayne Friedman - Tuesday, May 28, 2013
Twitter recently forged deals with A+E, ESPN, and Turner Sports that wou ...
- Turner's Wakshlag: TV Creates 'Frankenmetrics,' Needs Focus
Around the Net In Media, Phyllis Fine - Friday, May 24, 2013
Turner Broadcasting System chief research officer Jack Wakshlag said the TV indust ...
- In Memorium: 'Smash' Departs Sunday
Around the Net In Media, Phyllis Fine - Friday, May 24, 2013
Jason Lynch chronicles the rapid demise and death of NBC’s “Smash,” fr ...
- Ford Launches European Campaign
Marketing Daily, Karl Greenberg - Thursday, May 23, 2013
The effort talks about specific Ford technology, while furthering the brand positi ...
- Fat Tire 'Pairs Well With People'
Marketing Daily, Tanya Gazdik - Friday, May 24, 2013
New Belgium Brewing, the nation's third-largest craft brewer, is launching a campai ...
- Worldwide Pay TV On The Rise, Big Growth In Asia
MediaDailyNews, Wayne Friedman - Thursday, May 23, 2013
North American pay TV subscribers may continue to show little or ...
- Aereo Is Not Just For Cord-Cutters
MediaDailyNews, David Goetzl - Thursday, May 23, 2013
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according ...
- Cars.com Drops Flag On NASCAR.com Sponsorship
MediaDailyNews, David Goetzl - Thursday, May 23, 2013
Cars.com has a need for speed. The site has a deal wi ...
- Discovery Launches TestTube.com, Ups Digital Video Involvement
Online Media Daily, Wayne Friedman - Thursday, May 23, 2013
Discovery Communications is looking to get into digital video platforms in ...
- Will Broadcast Avoid Its Annual Summer Slump? Not For Lack Of Trying
TV Board, Ed Martin - Friday, May 24, 2013
The traditional broadcast television season is an outdated concept -- right ...
- TV Stations' Future Digital Goals: Not Living By Algorithms Alone
TV Watch, Wayne Friedman - Friday, May 24, 2013
Taking a swing at new digital players who have siphoned away so ...
- Discovery Network Launches Video Network Aimed At Young Men
Around the Net In Media, Phyllis Fine - Thursday, May 23, 2013
Discovery Network is looking to snare a young, male-centric audience online wi ...
- CBS Adds 'Bad Teacher' Series
Around the Net In Media, Phyllis Fine - Thursday, May 23, 2013
CBS' plan for five new sitcoms for the upcoming season just mov ...
- Twitter Streams Network Fare With "Amplify"
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 23, 2013
Twitter on Thursday unveiled a new way for TV networks to broadca ...
- Cricket Makes More From Less
Marketing Daily, Aaron Baar - Wednesday, May 22, 2013
"We feel there's tremendous savings versus AT&T and Verizon," company representative Gr ...