- More Negative TV Spots Against Trump Than Clinton
Television News Daily, Wayne Friedman - Tuesday, July 26, 2016
A new survey shows there were more than seven times as ma ...
- Tegna Sees Higher Retrans Revs; Political TV Ads Dip
Television News Daily, Wayne Friedman - Tuesday, July 26, 2016
Although big TV station group Tegna reported higher revenue growth from politic ...
- CNN Posts Best DNC Day 1 Results
Television News Daily, Wayne Friedman - Tuesday, July 26, 2016
CNN grabbed a Nielsen average 5.1 million viewers from 8 p.m. ...
- NBCU Makes Modest Q2 Revenue Gain, Comcast Revs Higher
Television News Daily, Wayne Friedman - Wednesday, July 27, 2016
Higher rates -- offset by audience ratings declines -- pushed total advertisi ...
- Thrilla In Phila., Day 2: Idiotic Celebrities And One Masterful Speaker
TVBlog, Adam Buckman - Wednesday, July 27, 2016
Make no mistake: Tuesday night's cavalcade of stars at the Democratic Conventi ...
- Can You Hear Me Now: The 'Wunder' Of Hearing Aids
MAD, Larissa Faw - Monday, July 25, 2016
With its agency Wunderman Health, Miracle-Ear is introducing a new campaign th ...
- NEW! People Refuse To Repeat Things Trump Says
Out to Launch, Amy Corr - Monday, July 25, 2016
We've heard Donald Trump say things that the average person wouldn't da ...
- DNC Day 1: Democratic Powerhouses Send Message Of Hope
Red, White & Blog, Philip Rosenstein - Tuesday, July 26, 2016
Day one of the Democratic National Convention was teeming with emotion. Sande ...
- TV Dominates Millennials' Video Time
Television News Daily, Wayne Friedman - Monday, July 25, 2016
Some 65 million Millennials watched TV in the first quarter this yea ...
- Fox Networks Group Cuts Video Ad Deal With Mondelez
Television News Daily, Wayne Friedman - Monday, July 25, 2016
Mondelez, whose brands include Nabisco, Oreo, Chips Ahoy!, Cadbury, Belvita, and Dentyn ...
- SMI Enables 'Full Market' Coverage Of National TV, Provides Visibility On GroupM Spending
Television News Daily, Joe Mandese - Tuesday, July 26, 2016
Standard Media Index is introducing a new modeling technique that will gi ...
- Was TV Upfront Worth It For Marketers?
TV Watch, Wayne Friedman - Tuesday, July 26, 2016
So for all those double-digit percentage increases in CPMs traditional TV platfor ...
- Thrilla In Phila., Day 1: Comedian Wags Finger, Lectures Democrats
TVBlog, Adam Buckman - Tuesday, July 26, 2016
Somewhere between the Al Franken, Sarah Silverman and Paul Simon appearances ...
- Samsung Gears Up For Olympic Games
Marketing Daily, Aaron Baar - Friday, July 22, 2016
"[The spot] attempts to break down barriers of geographic borders and striv ...
- Time Warner, Viacom, A&E Cut Commercial Time
Television News Daily, Wayne Friedman - Friday, July 22, 2016
It's go time. A&E Networks made the biggest cuts during the peri ...
- Advertising Absent From Most OTT Services
Television News Daily, Wayne Friedman - Friday, July 22, 2016
Some 55% of current OTT services don't have advertising as part ...
- GOP Convention TV Ratings Spike For Finale
Television News Daily, Wayne Friedman - Friday, July 22, 2016
As expected, overall TV viewership climbed for the last night of t ...
- As Audience Reach Erodes, Some Networks -- Mainly Cable And CBS -- Fare Better Than Others
Television News Daily, Joe Mandese - Monday, July 25, 2016
As advertisers and agencies wrap up their 2016-17 upfront negotiations, they mig ...
- Political Dramas: Better Candidate Squabbles, More Advertising Money?
TV Watch, Wayne Friedman - Monday, July 25, 2016
The presidential debates are coming, which should bring back new levels ...
- Syfy Gets Some Help Promoting Its New 'Sharknado' Movie
TVBlog, Adam Buckman - Monday, July 25, 2016
Dear Syfy: Please feel free to use any of the following quot ...
- NEW! Gillette Shows Gritty Side To Olympic Training
Out to Launch, Amy Corr - Thursday, July 21, 2016
Gillette launched "Perfect Isn't Pretty," a
three-minute video starring Olympic athlet ...
- C3 Ratings Erode: Broadcast Off 5%, Cable Down 1%
Television News Daily, Wayne Friedman - Thursday, July 21, 2016
Bernstein Research says C3 ratings -- the average commercial rating plus thr ...
- Dish Sub Losses Deepen In Q2, Net Profits Higher
Television News Daily, Wayne Friedman - Thursday, July 21, 2016
Dish lost 281,000 subscribers versus 81,000 in the same quarter a ye ...
- It's Official: Roger Ailes Is Out At Fox
Television News Daily, Wayne Friedman - Thursday, July 21, 2016
Ailes has resigned his senior posts at Fox News Channel, Fox Busine ...
- AbFab Takes Over Queerty, Sweety-Dahling
The Daily Blog, Erik Sass - Friday, July 22, 2016
To promote the "Absolutely Fabulous, The Movie," which is set to premie ...
- Cleveland Trump Show, Day 4: Candidate Gracelessly Accepts Nomination
TVBlog, Adam Buckman - Friday, July 22, 2016
Trump's acceptance speech, closing out the Republican National Convention, was long ...
- NEW! Coca-Cola Exudes 'Gold Feelings' In Olympic-Themed Ad
Out to Launch, Amy Corr - Wednesday, July 20, 2016
Just in time for the Olympic games,
Coca-Cola launched a
60-seco ... - Cruz Speaks But Doesn't Endorse, Pence Officially Accepts VP Spot
Red, White & Blog, Philip Rosenstein - Thursday, July 21, 2016
Yesterday, we witnessed a wildly eventful night in Cleveland at the Republic ...
- Fox Tops GOP Convention Ratings, TV Rivals See Uptick
Television News Daily, Wayne Friedman - Wednesday, July 20, 2016
Second-night TV coverage of the Republican Convention gave big results to F ...
- Branded Content Scores Better Than Pre-Roll
Television News Daily, Wayne Friedman - Wednesday, July 20, 2016
Digital branded content has better recall than pre-roll advertising, in a stu ...