- SMI Enables 'Full Market' Coverage Of National TV, Provides Visibility On GroupM Spending
Television News Daily, Joe Mandese - Tuesday, July 26, 2016
Standard Media Index is introducing a new modeling technique that will gi ...
- Was TV Upfront Worth It For Marketers?
TV Watch, Wayne Friedman - Tuesday, July 26, 2016
So for all those double-digit percentage increases in CPMs traditional TV platfor ...
- Thrilla In Phila., Day 1: Comedian Wags Finger, Lectures Democrats
TVBlog, Adam Buckman - Tuesday, July 26, 2016
Somewhere between the Al Franken, Sarah Silverman and Paul Simon appearances ...
- Samsung Gears Up For Olympic Games
Marketing Daily, Aaron Baar - Friday, July 22, 2016
"[The spot] attempts to break down barriers of geographic borders and striv ...
- Time Warner, Viacom, A&E Cut Commercial Time
Television News Daily, Wayne Friedman - Friday, July 22, 2016
It's go time. A&E Networks made the biggest cuts during the peri ...
- Advertising Absent From Most OTT Services
Television News Daily, Wayne Friedman - Friday, July 22, 2016
Some 55% of current OTT services don't have advertising as part ...
- GOP Convention TV Ratings Spike For Finale
Television News Daily, Wayne Friedman - Friday, July 22, 2016
As expected, overall TV viewership climbed for the last night of t ...
- As Audience Reach Erodes, Some Networks -- Mainly Cable And CBS -- Fare Better Than Others
Television News Daily, Joe Mandese - Monday, July 25, 2016
As advertisers and agencies wrap up their 2016-17 upfront negotiations, they mig ...
- Political Dramas: Better Candidate Squabbles, More Advertising Money?
TV Watch, Wayne Friedman - Monday, July 25, 2016
The presidential debates are coming, which should bring back new levels ...
- Syfy Gets Some Help Promoting Its New 'Sharknado' Movie
TVBlog, Adam Buckman - Monday, July 25, 2016
Dear Syfy: Please feel free to use any of the following quot ...
- NEW! Gillette Shows Gritty Side To Olympic Training
Out to Launch, Amy Corr - Thursday, July 21, 2016
Gillette launched "Perfect Isn't Pretty," a
three-minute video starring Olympic athlet ...
- C3 Ratings Erode: Broadcast Off 5%, Cable Down 1%
Television News Daily, Wayne Friedman - Thursday, July 21, 2016
Bernstein Research says C3 ratings -- the average commercial rating plus thr ...
- Dish Sub Losses Deepen In Q2, Net Profits Higher
Television News Daily, Wayne Friedman - Thursday, July 21, 2016
Dish lost 281,000 subscribers versus 81,000 in the same quarter a ye ...
- It's Official: Roger Ailes Is Out At Fox
Television News Daily, Wayne Friedman - Thursday, July 21, 2016
Ailes has resigned his senior posts at Fox News Channel, Fox Busine ...
- AbFab Takes Over Queerty, Sweety-Dahling
The Daily Blog, Erik Sass - Friday, July 22, 2016
To promote the "Absolutely Fabulous, The Movie," which is set to premie ...
- Cleveland Trump Show, Day 4: Candidate Gracelessly Accepts Nomination
TVBlog, Adam Buckman - Friday, July 22, 2016
Trump's acceptance speech, closing out the Republican National Convention, was long ...
- NEW! Coca-Cola Exudes 'Gold Feelings' In Olympic-Themed Ad
Out to Launch, Amy Corr - Wednesday, July 20, 2016
Just in time for the Olympic games,
Coca-Cola launched a
60-seco ... - Cruz Speaks But Doesn't Endorse, Pence Officially Accepts VP Spot
Red, White & Blog, Philip Rosenstein - Thursday, July 21, 2016
Yesterday, we witnessed a wildly eventful night in Cleveland at the Republic ...
- Fox Tops GOP Convention Ratings, TV Rivals See Uptick
Television News Daily, Wayne Friedman - Wednesday, July 20, 2016
Second-night TV coverage of the Republican Convention gave big results to F ...
- Branded Content Scores Better Than Pre-Roll
Television News Daily, Wayne Friedman - Wednesday, July 20, 2016
Digital branded content has better recall than pre-roll advertising, in a stu ...
- Will Changes At Fox News Channel Cut Into Revenue, Branding?
TV Watch, Wayne Friedman - Thursday, July 21, 2016
Fox News Channel carries big brand and financial weight for the enti ...
- The Cleveland Trump Show, Day 3: As Ted Talked, GOP Lost Cruz Control
TVBlog, Adam Buckman - Thursday, July 21, 2016
The chaos and evident disunity between GOP party factions that erupted ...
- USA Basketball Lines Up Partners, Including Nike, Jeep, Verizon
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
Brands partnering with the organization include: 2K, Anheuser-Busch, Aquafina, Baron, Cisco, FedE ...
- TGI Fridays Campaign Plays Off 'Hamilton' Craze
Marketing Daily, Karlene Lukovitz - Tuesday, July 19, 2016
The spot will air during prime time on the Olympics starting Au ...
- Jason Statham Breaks Up Mundane In LG's 'Word Of Play'
Out to Launch, Amy Corr - Wednesday, July 20, 2016
I still get a kick out of this Jason Statham ad f ...
- The Sound Of Silence Signals Something Bad In Gears Of War 4 Trailer
Out to Launch, Amy Corr - Wednesday, July 20, 2016
Gamers are eagerly awaiting the release of Gears of War 4 th ...
- GSP Launches Anti-Trump Campaign, 'Our America'
Out to Launch, Amy Corr - Wednesday, July 20, 2016
Goodby Silverstein & Partners launched "Our America,"
a 45-second spot th ...
- Ad Buyers Plan To Increase Programmatic TV Spending In 2017
Real-Time Daily, Tobi Elkin - Wednesday, July 20, 2016
A new study by WideOrbit finds that 73% of media buyers expe ...
- TV Binge Watching On The Rise
Television News Daily, Wayne Friedman - Tuesday, July 19, 2016
Data shows the increase in binge watching is good for TV networ ...
- Analyst: Discovery, Disney To Enjoy Financial Upticks
Television News Daily, Wayne Friedman - Tuesday, July 19, 2016
Right behind Disney and Discovery in growth will be Time Warner a ...