With Donald Trump’s 75-minute acceptance speech as the Republican candidate for president, Fox News posted its strongest results for the four-day event -- averaging
7.2 million overall viewers for the 8 p.m. to 11 p.m. prime-time period and 1.73 million 25-54 viewers, the key viewing group for TV news advertisers.
CNN was next with 4.3 million total average viewers and 1.38 million 25-54 viewers. MSNBC had 2.5 million viewers and 716,000 25-54 viewers.
CNN posted its best-ever results for any GOP convention, besting its 4.1 million mark in for Day Two of the 2008 event. MSNBC scored its best GOP single-day results since 2004.
Broadcast network coverage -- from 10 p.m. to 11:45 p.m. -- didn’t change much for NBC. But there were higher totals for ABC and CBS on the last night.
NBC came in at 4.6 million total viewers and 1.77 million 25-54 viewers, followed by ABC with 3.9 million total viewers and 1.4 million 25-54 viewers, and CBS at 3.8 million and 1.2 million 25-54 viewers.
For the four-day period, NBC pulled in 4.6 million viewers and 1.7 million 25-54 viewers; ABC scored 3.1 million overall viewers and 1.1 million 25-54 viewers; and CBS had 3 million overall viewers and 916,000 25-54 viewers.
I have to chuckle, Wayne, every time I see adults aged 25-54 cited as the "key viewing group" for TV news. Actually it's just the preferred audience guarantee "mertic" for time buyers who wont admit that the real "key viewing group" is adults aged 55+. So everyone pretends that they are "targeting" 25-54s when buying TV news when, in reality, this group represents a minority of the viewers. It is to laugh.