- Will Changes At Fox News Channel Cut Into Revenue, Branding?
TV Watch, Wayne Friedman - Thursday, July 21, 2016
Fox News Channel carries big brand and financial weight for the enti ...
- The Cleveland Trump Show, Day 3: As Ted Talked, GOP Lost Cruz Control
TVBlog, Adam Buckman - Thursday, July 21, 2016
The chaos and evident disunity between GOP party factions that erupted ...
- USA Basketball Lines Up Partners, Including Nike, Jeep, Verizon
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
Brands partnering with the organization include: 2K, Anheuser-Busch, Aquafina, Baron, Cisco, FedE ...
- TGI Fridays Campaign Plays Off 'Hamilton' Craze
Marketing Daily, Karlene Lukovitz - Tuesday, July 19, 2016
The spot will air during prime time on the Olympics starting Au ...
- Jason Statham Breaks Up Mundane In LG's 'Word Of Play'
Out to Launch, Amy Corr - Wednesday, July 20, 2016
I still get a kick out of this Jason Statham ad f ...
- The Sound Of Silence Signals Something Bad In Gears Of War 4 Trailer
Out to Launch, Amy Corr - Wednesday, July 20, 2016
Gamers are eagerly awaiting the release of Gears of War 4 th ...
- GSP Launches Anti-Trump Campaign, 'Our America'
Out to Launch, Amy Corr - Wednesday, July 20, 2016
Goodby Silverstein & Partners launched "Our America,"
a 45-second spot th ...
- Ad Buyers Plan To Increase Programmatic TV Spending In 2017
Real-Time Daily, Tobi Elkin - Wednesday, July 20, 2016
A new study by WideOrbit finds that 73% of media buyers expe ...
- TV Binge Watching On The Rise
Television News Daily, Wayne Friedman - Tuesday, July 19, 2016
Data shows the increase in binge watching is good for TV networ ...
- Analyst: Discovery, Disney To Enjoy Financial Upticks
Television News Daily, Wayne Friedman - Tuesday, July 19, 2016
Right behind Disney and Discovery in growth will be Time Warner a ...
- Viceland's Promotion Targeted To Young News Junkies Who Need A Bit More Kick
TV Watch, Wayne Friedman - Wednesday, July 20, 2016
Spice up your TV viewing: Watch someone swallowing chicken embryos or ridi ...
- The Cleveland Trump Show, Day 2: Where's The Showmanship?
TVBlog, Adam Buckman - Wednesday, July 20, 2016
The planners of this event don't seem to perceive it as ...
- Stephen Colbert Channels Colbert Report Character, Joined By Jon Stewart
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, July 19, 2016
“The Late Show” on Monday evening saw the return of two sore ...
- Melania Trump's Speech Resembles Parts Of Michelle Obama's Convention Speech in 2008
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, July 19, 2016
One of the major highlights of RNC day one was Melania Trump&rsquo ...
- Trump Made Epic Entrance On First Day Of GOP Convention
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, July 19, 2016
Donald Trump, as he does, defied tradition by appearing at his party&rsquo ...
- Gold's Gym Focuses On Studio Classes
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
Gold's Gym is debuting a campaign to coincide with the launch ...
- Trump Is The Kind of Candidate The Media Wanted
MediaDailyNews, Gary Holmes - Monday, July 18, 2016
OK, here comes the Trump coronation. The only satisfaction I can ta ...
- Popsugar Expands Partnership With ABC For Conventions Coverage
Publishers Daily, Sara Guaglione - Monday, July 18, 2016
PopSugar, a brand popular among Millennial women, will provide political convention covera ...
- Clypd Delivers New Private Marketplace Sales Tools
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Audience-based sales platform for TV advertising clypd on Tuesday announced the relea ...
- RNC Day One: #NeverEverHillary
Red, White & Blog, Philip Rosenstein - Tuesday, July 19, 2016
For most, the first day and night of the Republican National Conventi ...
- Paramount Hires Rebecca Mall From Google As Co-President, Domestic Marketing
SearchBlog, Laurie Sullivan - Tuesday, July 19, 2016
With the new hire, Paramount plans to launch a brand strategy divisio ...
- National TV Records Estimated 4% Hike For Q2
Television News Daily, Wayne Friedman - Monday, July 18, 2016
MoffettNathanson Research expects second-quarter network TV advertising to be up 4% ...
- The Cleveland Trump Show, Day 1: Making Special Effects Great Again
TVBlog, Adam Buckman - Tuesday, July 19, 2016
You would have thought Donald Trump had reinvented the wheel as ...
- Kate Moss Okays Recycled Image For Adidas Campaign
MAD, Larissa Faw - Friday, July 15, 2016
Kate Moss found the ultimate job. She is front-and-center of the late ...
- Perception Is Reality -- And That's True For TV And Pokemon Go
Online Spin, Maarten Albarda - Monday, July 18, 2016
We are about halfway into 2016. So how is the year shapi ...
- Mobile Supplants 'Fixed' Media As Dominant Source Of Online Video
Online Video Daily, Joe Mandese - Monday, July 18, 2016
Mobile will replace "fixed devices," including desktop, as the dominant platform f ...
- Total TV Views Dip Slowing, Digital Video Shift To Mobile
Television News Daily, Wayne Friedman - Friday, July 15, 2016
Total TV time per day -- both live and time-shifted viewing ...
- National TV Advertising's Strong Current Health Might Weaken. Who Will Get Hurt?
TV Watch, Wayne Friedman - Monday, July 18, 2016
Going into the second half of 2016, is the national TV mark ...
- With Snipers Making Headlines, USA Network Introduces A Series About A Sniper
TVBlog, Adam Buckman - Monday, July 18, 2016
With the entire country in another one of its many paroxysms ov ...
- GS&P Debuts Anti-Trump Spot
MAD, Larissa Faw - Friday, July 15, 2016
The agency's spot "Our America" shows Trump acting unprofessional during a ne ...