Rebecca Mall, head of industry, media and entertainment at Google, jumped ship to Paramount Monday, taking on the role of co-president of domestic marketing.
With the new hire, Paramount plans to launch a brand strategy division. Mall will report to Megan Colligan, Paramount's worldwide president of marketing and distribution, according to reports.
Mall spent the past six years at Google and YouTube partnering with studios and TV networks on digital marketing efforts, with a focus on elevating the business relationships with Disney and Paramount. Prior to her time at Google, Mall supported ABC Television, and NBC Universal.
Mall's move also signals other new hires and promotions to Paramount's marketing and digital teams. Reggie Panaligan, formerly brand measurement lead at Google, comes on as SVP of research and analytics. Anu Bhatia joins from bpg to take on the role of SVP of digital content
Orlando Baeza, formerly of Activision, will take on the role of VP of brand strategy; Christine Benitez, formerly of Disney’s multicultural team, was promoted to VP of brand strategy; and Brice Tidwell was promoted to VP of brand strategy.
“We are excited to strengthen our deep bench of talented executives with new hires from top digital and entertainment companies including Google, Disney and Activision,” said Paramount Pictures Chairman & CEO Brad Grey in a prepared statement. “Rob Moore has reimagined the marketing department to seamlessly integrate the new brand strategy team to create impactful 360 degree campaigns.”