- Makers, Dealers Upping Per-Vehicle Spend, Thanks To Digital
Marketing Daily, Karl Greenberg - Tuesday, November 4, 2014
Auto marketers are still spending big on traditional media, with over ha ...
- Discovery Q3 Revs Boosted By Global Nets, U.S. Segment Dips
MediaDailyNews, Wayne Friedman - Tuesday, November 4, 2014
Discovery Communications U.S. operations were the weak segment of an overall stro ...
- Uncertain TV Ad Market Hurts Media Stocks
MediaDailyNews, Wayne Friedman - Tuesday, November 4, 2014
Media stocks took a big hit on Tuesday versus a flat overa ...
- Broadcast Declines Lower Fox's Overall Revenue
MediaDailyNews, Wayne Friedman - Tuesday, November 4, 2014
Domestic TV broadcast advertising revenue dipped for 21st Century Fox for i ...
- NEW! Kia's K900 Is FIt For A King -- Even King James
Out to Launch, Amy Corr - Tuesday, November 4, 2014
Flowers make people happy. The lightbulb has evolved. Let's launch! ...
- Disney Magic Brings Apple, Google Together In Unprecedented Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 4, 2014
In an unusual partnership announced Tuesday, Apple and Google have agreed ...
- Dish Network Throws Down Gauntlet At Turner, CBS
TV Watch, Wayne Friedman - Wednesday, November 5, 2014
Bigger cracks are appearing in the pay TV ecosystem. Charlie Ergen, chairm ...
- It's Neil Patrick Harris' World, And We Just Live In It
TVBlog, Adam Buckman - Wednesday, November 5, 2014
The other day I came across a story that was high ...
- NBCU Invests In Telemundo Local News Ops
MediaDailyNews, Erik Sass - Monday, November 3, 2014
NBCUniversal is moving to expand the local news operations at 17 Telemun ...
- Red And Blue News
MediaDailyNews, Gary Holmes - Monday, November 3, 2014
Election Day. Finally! That's the time the American electorate sink back in ...
- Univision Unveils New Hispanic Research Panel
MediaDailyNews, Erik Sass - Monday, November 3, 2014
With more and more marketers focused on reaching the U.S. Hispanics populatio ...
- Midterms Command Over $1B in Advertising
MediaDailyNews, Wayne Friedman - Monday, November 3, 2014
Television political advertising spending among key federal and gubernatorial races this seas ...
- Sunday Sports Scores For Nets
MediaDailyNews, Wayne Friedman - Monday, November 3, 2014
With the World Series out of the way, two networks showed improv ...
- Publicis Groupe Reinvests Itself In Online Advertising
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2014
With the collapsed Omnicom merger in May behind it, Publicis Groupe h ...
- FilmOn Argues For Cable License In Battle With Window To The World
Online Media Daily, Wendy Davis - Tuesday, November 4, 2014
In a new move against the broadcaster Window to the World, onli ...
- NEW! Even Librarian Steve Nash Can 'Have An MVP Day'
Out to Launch, Amy Corr - Monday, November 3, 2014
TopLine Game Labs has tapped Steve Nash as spokesman for its short-durati ...
- One Type Of Ad-Supported Video Screen -- From Just One Company?
TV Watch, Wayne Friedman - Tuesday, November 4, 2014
A company in a particular "screen" industry might hold an 88% mark ...
- Watchdog Group's Gripe About 'Charlie Brown' And 'Scandal' Is A Lost Cause
TVBlog, Adam Buckman - Tuesday, November 4, 2014
Pity the poor Parents Television Council. While you're at it, you c ...
- One Way To Stop Annoying Political Ads: Vote 'Em Out
VidBlog, P.J. Bednarski - Tuesday, November 4, 2014
Big news names will be streaming election results tonight live -- ...
- WWE Network Slammed For Weak Growth
MediaDailyNews, Wayne Friedman - Friday, October 31, 2014
Launching a new premium video platform can turn out to be o ...
- Telemundo Gets Spanish-Language Rights To World Cup
MediaDailyNews, Erik Sass - Friday, October 31, 2014
Telemundo is officially taking over the U.S. Spanish-language broadcast rights to FI ...
- ABC's 'Murder,' 'Family' Give 'Big Bang' Competition
MediaDailyNews, Wayne Friedman - Friday, October 31, 2014
"Big Bang Theory" continues as the new season's top-scripted show when ...
- New York's Mayor Warns Comcast-Time Warner Merger Threatens Net Neutrality
Online Media Daily, Wendy Davis - Monday, November 3, 2014
Comcast's potential $45 billion merger with Time Warner Cable will threaten op ...
- NEW! Foot Locker Deal Begins Amusing 'Process' For John Wall
Out to Launch, Amy Corr - Tuesday, November 4, 2014
Foot Locker has launched a funny commercial to promote Washington Wizard poi ...
- Foxtel Takes Programmatic Video In-House With TubeMogul
Real-Time Daily, Tyler Loechner - Friday, October 31, 2014
Chalk another one up for the in-house programmatic trend. Foxtel, the lar ...
- Where Did Sony Go Wrong?
TV Watch, Wayne Friedman - Monday, November 3, 2014
Sony Corp. continues to have it rough -- in a marketplace wher ...
- Discovery's Live Tightrope Telecast Was A High-Level Feat
TVBlog, Adam Buckman - Monday, November 3, 2014
Nik Wallenda's live tightrope walk over the Chicago River Sunday night ...
- Is StyleHaul Blushing? RTL Pays $107 Million For YouTube MCN
VidBlog, P.J. Bednarski - Monday, November 3, 2014
StyleHaul is a collection of 4,000 YouTube channels that centers on havi ...
- The Three Pillars Of Programmatic
Audience Buying Insider, Justin Evans - Friday, October 31, 2014
I recently had a conversation with Mike Welch, who heads AT&T's advertisi ...
- Mobile Video Advertising Is Riding A High - But What About Brand Safety And Viewability?
London Blog, Sean Hargrave - Friday, October 31, 2014
Mobile video advertising spending is trebling as new channels and inventory beco ...