Foot
Locker has launched a funny commercial to promote Washington Wizard point guard John Wall's new signature line of adidas shoes, sold exclusively you know where. Wall's overly
enthusiastic friend is thrilled with his line of shoes and tells him it's just the first step in the "process" of a professional athlete's life. Once the shoe deal is inked, Wall will win a
championship, get married, live in a mansion, retire, and open a wing joint. And then comes the downside to fame. Wall will get lazy, have his money stolen by his accountant and lose his wife, mansion
and the wing joint. Wall will truly hit rock bottom when he becomes a spokesman for a local car dealer. Watch it all unfold here, created by
BBDO New York.
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