- NBC's The Network To Watch -- And Maybe Buy -- This Upfront
TV Watch, Wayne Friedman - Friday, May 9, 2014
Network sellers and buyers are gearing up for a big battle th ...
- CBS Remains The Broadcaster To Beat In An Ever-Changing Media Landscape
TVBlog, Ed Martin - Friday, May 9, 2014
When it comes to consuming media, there is nothing quite as inviti ...
- Report: U.S. Viewers Still Watching Only 17 Out Of 100s Of Channels
Around the Net In Media, Phyllis Fine - Wednesday, May 7, 2014
Seventeen remains the magic, consistent numeral, "as the average number of [T ...
- Episode 704: Moonstruck, Or Raging Against The Machine
Mad Blog, - Wednesday, May 7, 2014
Called "Monolith," this was one heavy-handed, overwrought episode, written by Erin Lev ...
- La-Z-Boy, Brooke Shields Show 'Urban Attitudes'
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2014
La-Z-Boy is launching an integrated ad campaign featuring actress Brooke Shields f ...
- The Newfronts And Evolving Your Strategy
Marketing: Entertainment, Doug Chavez - Thursday, May 8, 2014
Did you attend the New Fronts in NYC this week? Perhaps y ...
- 'The Tonight Show' Starring: Native Advertising
MediaDailyNews, Patrick Quigley - Thursday, May 8, 2014
Native advertising is quickly becoming an industry buzzword, but is still difficu ...
- Entercom Helps Small Businesses With Digital Marketing Services
MediaDailyNews, Erik Sass - Wednesday, May 7, 2014
In the newest example of local broadcasters expanding their capabilities to off ...
- NBC Is Getting More Olympics - For $7.65 Billion
MediaDailyNews, Wayne Friedman - Wednesday, May 7, 2014
One of the highest-rated TV programming series in the U.S. -- t ...
- Buyers Predict End To Upfront 'Scarcity:' Cite 'Overwhelming' Supply, Shift To Audience-Buying
MediaDailyNews, Luke Paul Mandese - Thursday, May 8, 2014
The rapid expansion of supply, data and the ability to target audienc ...
- Viewers Prefer Original Digital Video To News, Sports, Daytime TV
Online Video Daily, Gavin O'Malley - Wednesday, May 7, 2014
Although nothing beats prime-time TV, a majority of U.S. consumers now fav ...
- NEW! Sherwin-Williams Debuts Coastal Cool Collection
Out to Launch, Amy Corr - Wednesday, May 7, 2014
I had no idea what knolling was until I watched the late ...
- Viewers Getting More Channel Choices, Still Watching Only 17 Total
TV Watch, Wayne Friedman - Thursday, May 8, 2014
In 2013, the average number of TV channels in a typical U. ...
- ABC And Fox Have Their Work Cut Out For Them Next Season
TVBlog, Ed Martin - Thursday, May 8, 2014
As far as new series are concerned, this has been a rath ...
- Kimberly-Clark's U By Kotex Saves The Undies
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
The campaign includes a 30-second spot in which a veritable ticker-tape para ...
- HhGregg Applies Warm Campaign To Cooling Sales
Marketing Daily, Sarah Mahoney - Tuesday, May 6, 2014
"We sell very commoditized products, which consumers can easily find in ma ...
- AOL Acquires Big Data Platform Convertro
MediaDailyNews, Tyler Loechner - Tuesday, May 6, 2014
AOL on Tuesday announced that it has entered an agreement to acqui ...
- Disney Ad Revs Slide At ABC TV, ESPN
MediaDailyNews, Wayne Friedman - Tuesday, May 6, 2014
In an otherwise stellar financial quarter performance, Walt Disney says advertising revenu ...
- IDing TV Assets: Q&A With Chris Lennon
MediaDailyNews, Charlene Weisler - Tuesday, May 6, 2014
Chris Lennon, CEO of MediAnswers, is deeply involved in CIMM's Cross-Platform Ass ...
- Cross-Platform Measurement Solutions
Metrics Insider, Charlene Weisler - Wednesday, May 7, 2014
There has never been a better time to explore solutions for cross-platfo ...
- NEW! Planters Peanuts Add Flavor To Tastebuds And Attitudes
Out to Launch, Amy Corr - Tuesday, May 6, 2014
A billboard that filters the air. A book that filters water. Let ...
- The Things People Will Do For Kraft Macaroni and Cheese
Out to Launch, Amy Corr - Wednesday, May 7, 2014
The latest ads for Kraft Macaroni and Cheese are told from t ...
- Bubba Watson Competes Against Biscuit Maker In Latest Bojangles Ad
Out to Launch, Amy Corr - Wednesday, May 7, 2014
Bubba Watson is a great golfer, but I'd think twice about letti ...
- Shows On Digital Platforms Need Cross-Promotion
TV Watch, Wayne Friedman - Wednesday, May 7, 2014
It's all good and well that networks and producers are getting ...
- Daniel Tosh Rips Into Walmart (And Target) On His Comedy Central Show
TVBlog, Ed Martin - Wednesday, May 7, 2014
In this era of media super-saturation it is almost impossible not ...
- Latest Trend In Reality Show Pitches: Naked Dating
Around the Net In Media, Phyllis Fine - Monday, May 5, 2014
Nudity is the latest, um, wrinkle for reality show pitches both broadca ...
- Bowlmor AMF Launches Campaign To Tout Its AMF Centers
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
Bowling isn't exactly an extreme sport; it's not sexy, doesn't involve bung ...
- MovieFone Adds TV Options To Web Site
MediaDailyNews, Wayne Friedman - Monday, May 5, 2014
Citing a better way to search for TV programs, AOL and Whalero ...
- TV News Watchers More Decisive In Buying Habits
MediaDailyNews, Wayne Friedman - Monday, May 5, 2014
Are TV news programming viewers different from other TV viewers -- a ...
- PBS Digital Kicks Off 4 New Shows This Year
MediaDailyNews, Mark Walsh - Monday, May 5, 2014
PBS Digital Studios unveiled four new shows at its first NewFront even ...