- China, Brazil Join Media's 'Top 30,' Google Expands Margin As No. 1
MediaDailyNews, Joe Mandese - Tuesday, May 6, 2014
For the first time since it began ranking the world's biggest med ...
- NEW! The Answer To What Makes Starburst Candies So Juicy
Out to Launch, Amy Corr - Monday, May 5, 2014
Starburst candies are juicy, but just how does it happen? Magic? ...
- What Can TV Networks Learn From Tesla?
TV Watch, Wayne Friedman - Tuesday, May 6, 2014
Tesla, the upscale all-electric car brand, sells its cars directly to t ...
- Heading Into Upfront Week, NBC Has Much To Celebrate And Build Upon
TVBlog, Ed Martin - Tuesday, May 6, 2014
As we head into upfront week, NBC remains in the opening sl ...
- Mean Girls Of TV All Live In DC
Around the Net In Media, Phyllis Fine - Sunday, May 4, 2014
"Greed, lust, envy, wrath and pride are the currencies of power ...
- Twitter Tweet Effect And Earned Media
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
Twitter has released a study in partnership with The Advertising Research Foundation, Fox and DB5 call ...
- Houston Astros Have New 'Game' Campaign
MAD, Larissa Faw - Friday, May 2, 2014
The message: baseball is as much about creating fond family memories ...
- Bauer Drives Chrysler 200 In Fox's '24: Live Another Day'
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Chrysler will do in-show integration; media exclusivity in key episodes; season-long placeme ...
- Connectivity Driving CE Purchases
Marketing Daily, Aaron Baar - Friday, May 2, 2014
Household penetration rates of Internet-connected devices such as Internet-enabled televisions, Blu-ray player ...
- Nissan Does Tried-And-True Switcheroo For Altima
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Last weekend, Nissan launched a new campaign, "Ride of Your Life," ...
- Post-Newsweek TV Stations' Revs Grow 24%
MediaDailyNews, Wayne Friedman - Friday, May 2, 2014
Higher winter Olympic TV advertising, retransmission fees and political advertising boosted Grah ...
- TV Binge Viewing On Rise
MediaDailyNews, Wayne Friedman - Friday, May 2, 2014
TV producers better ramp up TV show production -- otherwise we'll ha ...
- Jack Is Back - And Fox Is The Better For It
TVBlog, Ed Martin - Monday, May 5, 2014
It's been a tough season for Fox, and the only bright sp ...
- Rise In Cord-Cutting Creates Opportunities For Marketers
Video Insider, John Fetto - Monday, May 5, 2014
With the explosion of smartphones and digital tablets and the steady ri ...
- Study: 70% Of U.S. TV Viewers Binge-Watch
Around the Net In Media, Phyllis Fine - Thursday, May 1, 2014
Binge-watching is growing, with 70% of U.S. viewers surveyed by Miner &am ...
- Time Warner's Bewkes: TNT Sluggish, General Cable Ratings Down 13%
Around the Net In Media, Phyllis Fine - Thursday, May 1, 2014
Report card for Turner Broadcasting: first quarter-revenue grew 5%, "but ratings ...
- PayPal Launches Campaign, Refreshed Logo
Marketing Daily, Tanya Gazdik - Friday, May 2, 2014
"It celebrates the moments that make our life just that little b ...
- Taco Bell Launches Third Round Of Breakfast Spots
Marketing Daily, Karlene Lukovitz - Friday, May 2, 2014
The latest three 30-second spots from Deustch LA feature "Harold & Lenny ...
- AT&T Rumored To Buy DirecTV
MediaDailyNews, Wayne Friedman - Thursday, May 1, 2014
AT&T may be looking to get back into the traditional pay ...
- Viacom Reports Big Spikes In Global Ad Biz, Will Buy UK's Channel 5
MediaDailyNews, Wayne Friedman - Thursday, May 1, 2014
Viacom posted somewhat weak U.S. advertising growth in its second fiscal quart ...
- PBS Makes Pitch For Online Sponsorships
Online Video Daily, Mark Walsh - Thursday, May 1, 2014
Two years ago, PBS began creating original Web-only series and now boas ...
- Does Bad Weather Encourage More TV Viewing? And Are You Craving Pizza?
TV Watch, Wayne Friedman - Friday, May 2, 2014
The weather this past winter slowed down many industries -- but n ...
- CBS' 'The Bold And The Beautiful' Puts Spotlight On Animal Rights And Rescue Heroes
TVBlog, Ed Martin - Friday, May 2, 2014
When it comes to incorporating real life drama into its story lin ...
- Marketers Give TV And Digital Video Almost-Equal Treatment
Video Insider, Daisy Whitney - Friday, May 2, 2014
Many marketers now consider online video nearly on par with TV. ...
- Havas Acquires 'Zero Risk' Shop Revenue Frontier
MAD, Larissa Faw - Wednesday, April 30, 2014
The direct-response company will report into Havas' existing DR shop Havas Edg ...
- Fast-Growing Moe's Moves Into National TV
Marketing Daily, Karlene Lukovitz - Wednesday, April 30, 2014
Moe's has invested in a "significant" national cable buy for a n ...
- Brands Will Not Conquer World Cup Marketing By Relying on Network TV
Marketing: Sports, Malcolm Cox - Thursday, May 1, 2014
As excitement-frenzy in many places-starts to whip up as the soccer-loving wor ...
- Cablevision Debuts CloudTV AdCast, AmEx First Advertiser
MediaDailyNews, Wayne Friedman - Wednesday, April 30, 2014
Moving to simplify the delivery of interactive advertising on cable systems, b ...
- SNI To Launch DIY, Cooking Channel Web Shows, Partners WIth Twitter
MediaDailyNews, Gavin O'Malley - Wednesday, April 30, 2014
Scripps Networks Interactive wooed the pants off ad buyers on Wednesday. Amo ...
- Time Warner Divisions Air Solid Q1, Uptick In Ad Revs
MediaDailyNews, Wayne Friedman - Wednesday, April 30, 2014
Time Warner revenues were 9% higher to $7.5 billion with net inco ...