- Despite Digital Hype, Advertisers Lag Customers
MediaDailyNews, Stephen R. Fajen - Wednesday, March 5, 2014
It took 50 years for television to consume the nearly 4 1 ...
- CBS Sells VOD Shows Via Dynamic Ad Insertion
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2014
CBS is starting up the selling of advertising via video-on-demand programming throu ...
- Correction: Social Media Data At Oscars
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2014
In the story "Pepsi, Samsung Ads Score At Oscars" (Media Daily New ...
- Twitter Claims Oscar Audience Almost As Large As ABC's
Mobile Marketing Daily, Steve Smith - Wednesday, March 5, 2014
While the equivalence of watching a TV telecast and having a Twitt ...
- After 'Second Screening': You Know These Two Devices Really Want To Talk With Each Other
MoBlog, Steve Smith - Wednesday, March 5, 2014
Roku follows part of the Chromecast model with its new Streaming Stic ...
- NEW! The Seven Wonders Of The World Can All Be Found In Oregon
Out to Launch, Amy Corr - Tuesday, March 4, 2014
"The Seven Wonders of Oregon" voiceover states, "Whoever named the Seven Wonde ...
- Universal Orlando Resorts: Warm Family Moment Amid Too Much Phone Time
Out to Launch, Amy Corr - Wednesday, March 5, 2014
This ad for Universal Orlando Resorts reminds me of the holiday-themed App ...
- The Writing Is On The Subaru Forester
Out to Launch, Amy Corr - Wednesday, March 5, 2014
Cow poop plays pivotal role in video for EARTH University. Pepsi tes ...
- Smartphones? Tablets? Get The Original TV Device: A Remote Control
TV Watch, Wayne Friedman - Wednesday, March 5, 2014
We may like lots of TV/video devices -- but for the b ...
- Will Additional Exposure On Hallmark Channel Help Boost 'The Middle?'
TVBlog, Ed Martin - Wednesday, March 5, 2014
"The Middle" is in many ways the best family comedy to co ...
- First Medical Marijuana Ads Set To Air In Mass. Next Month
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, March 4, 2014
Medical marijuana ads will air for the first time on TV ...
- FCC Fines NBCU, ESPN, Viacom $1.9M For Airing Spot With Emergency Alert Sounds
Around the Net In Media, Phyllis Fine - Monday, March 3, 2014
The Federal Communications Commission fined NBCU, ESPN and Viacom a total ...
- Allstate To Sponsor CNN Docuseries With Native-Like Ads
Around the Net In Media, Phyllis Fine - Tuesday, March 4, 2014
In a sort of TV take on native advertising, Allstate will spons ...
- Oscars Give Samsung, Netflix Huge Social Media Spike
MAD, Larissa Faw - Monday, March 3, 2014
Ellen's selfie taken with a Samsung phone went viral, topping 900 Twitt ...
- Videology To Integrate Nielsen TV Data For Media Buying, Planning
MediaDailyNews, Wayne Friedman - Monday, March 3, 2014
Looking to gain greater influence over traditional TV media buyers, Videology, t ...
- 'Oscars' Wins Big Ratings On TV, Social Media
MediaDailyNews, Wayne Friedman - Monday, March 3, 2014
ABC's "The Oscars" witnessed higher ratings for the third year in ...
- Pepsi, Samsung Ads Score At Oscars
MediaDailyNews, Wayne Friedman - Monday, March 3, 2014
Pepsi, Samsung and Google were among the big Oscar winners when ...
- Last Thoughts On The Olympics
MediaDailyNews, Gary Holmes - Monday, March 3, 2014
By almost every measure, NBC had a successful Winter Olympics. Its avera ...
- Nielsen Adds Content Role, First Installment Was This Press Release
MediaDailyNews, Joe Mandese - Tuesday, March 4, 2014
Nielsen Monday restructured its marketing and communications management team, announcing four k ...
- Apple's $1 Billion TV 'Hobby' Is Starting To Feel Like A 90s Cable Company
Mobile Insider, Steve Smith - Tuesday, March 4, 2014
Do we really need to wait for a next-generation Apple TV f ...
- Obama Administration Asks Supreme Court To Shut Down Aereo
Online Media Daily, Wendy Davis - Tuesday, March 4, 2014
Siding with TV broadcasters, the Obama administration is asking the Supreme Cou ...
- NEW! Name The Famous Movie Quotes Used In Pepsi's 'Mini Hollywood'
Out to Launch, Amy Corr - Monday, March 3, 2014
"Mini Hollywood" shows what happens behind the scenes on a studio se ...
- Videology Partners With Nielsen For TV Data
Real-Time Daily, Tyler Loechner - Monday, March 3, 2014
Programmatic video ad platform Videology on Monday announced a partnership with Niels ...
- Aereo: An 'Integrated System,' Not Some Metal On A Rooftop
TV Watch, Wayne Friedman - Tuesday, March 4, 2014
There's good news for broadcasters now that the federal government has tak ...
- Record Ratings And Other Oscar Surprises
TVBlog, Ed Martin - Tuesday, March 4, 2014
There were all kinds of surprises throughout this year's event, from ho ...
- Video Content's Evolution
Video Insider, Oded Napchi - Tuesday, March 4, 2014
Recently, while reading about Amazon's new Web series, I had a flashba ...
- NESN Debuts Two New BoSox Reporters In Wake of Dell's Departure
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 3, 2014
NESN debuted two new female reporters at Red Sox Spring Training ...
- ESPN Debuts 15 College Conference Channels
Around the Net In Media, Phyllis Fine - Monday, March 3, 2014
ESPN is launching 15 national channels for that same number of colle ...
- Survey: More Americans Would Rather Give Up TV Than Internet
Around the Net In Media, Phyllis Fine - Monday, March 3, 2014
More Americans would rather give up TV than the Internet, with 4 ...
- Beyond Your Wildest Streams (Part 1 of 4)
Garfield at Large, Bob Garfield - Monday, March 3, 2014
HOLLYWOOD -- Now there was a telling moment. On the red carp ...