- HBO's 'True Detective' Was A Perfect Short-Term TV Commitment
TVBlog, Ed Martin - Monday, March 10, 2014
The effectiveness and overall impact of HBO's "True Detective" -- the first-a ...
- First Major TV Ad For Medical Marijuana Runs On Comcast Nets
Around the Net In Media, Phyllis Fine - Thursday, March 6, 2014
What's reportedly the first-ever major TV commercial for medical marijuana has beg ...
- NewsmaxTV To Launch In June As 'Kinder, Gentler Fox'
Around the Net In Media, Phyllis Fine - Thursday, March 6, 2014
This June will see the launch of NewsmaxTV, a 24-hour cable ne ...
- Travelocity Gnome Helps Travelers Live Their Dreams
Marketing Daily, Tanya Gazdik - Friday, March 7, 2014
Travelocity is launching a contest Sunday that will give wannabe travelers ...
- Kraft Drink Brands Back Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 6, 2014
MLS on Friday is launching a multi-year sponsorship deal with Capri S ...
- New York In A Snowmobiling State Of Mind
Marketing Daily, Karl Greenberg - Thursday, March 6, 2014
New York State is touting the other part of New York ...
- Comcast To Buy Digital Ad Company Freewheel
MediaDailyNews, Wayne Friedman - Thursday, March 6, 2014
Comcast has finalized a deal to buy digital advertising company Freewheel f ...
- DirecTV, Disney In Talks For Online Service
MediaDailyNews, Wayne Friedman - Thursday, March 6, 2014
Now DirecTV looks to join Dish Network in the race for ...
- NEW! I Love Upstate New York
Out to Launch, Amy Corr - Thursday, March 6, 2014
The latest ads promoting tourism in upstate New York launched this wee ...
- Resolution Media Taps Salesforce.com To Integrate Social
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 7, 2014
Omnicom Media Group's Resolution Media has partnered with Salesforce.com to offer soci ...
- FCC Nixing JSAs: Good News For Local Advertisers -- Or Bad?
TV Watch, Wayne Friedman - Friday, March 7, 2014
The Federal Communications Commission is strongly considering instituting rules that would gi ...
- Comedians Launch A Robust Promotional Tour For Upcoming NBC Sitcom 'Undateable'
TVBlog, Ed Martin - Friday, March 7, 2014
Bill Lawrence and Co. have put together a promotional blitz for h ...
- Screen Time: TV Time-Shifted Viewing Rises Cross-Platform
MediaDailyNews, Wayne Friedman - Wednesday, March 5, 2014
Traditional TV consumption rose ever so slightly when looking at live a ...
- E.W. Scripps Station Revs Plummet, But Core Spending Up
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2014
Sharply lower political advertising spending pushed down E.W. Scripps Co. results, ...
- NBC's 'Voice' Helps Boost 'Boy,' 'Fisher'
MediaDailyNews, Wayne Friedman - Wednesday, March 5, 2014
"The Voice" gave NBC another Tuesday win -- its second in ...
- NEW! Ms. Brown M&M Refused Insurance Coverage By GEICO Gecko
Out to Launch, Amy Corr - Wednesday, March 5, 2014
I love when TV characters cross over and appear in shows oth ...
- Cable Networks Must Balance Revenue Goals And Original Programming Promises
TV Watch, Wayne Friedman - Thursday, March 6, 2014
The Weather Channel will be doing more "programs" as part of i ...
- USA Network Sharpens Its Edge With New Comedy 'Sirens'
TVBlog, Ed Martin - Thursday, March 6, 2014
USA Network has recently been looking to stretch its identity a b ...
- CBS To Launch Dynamic Ad Program For On-Demand Shows
Around the Net In Media, Phyllis Fine - Tuesday, March 4, 2014
CBS will begin selling new dynamic ads for shows being seen on-dema ...
- Bluefin Media CEO Calls On Ad Industry To Standardize Viewability Metrics
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 5, 2014
Measuring data becomes worthless when companies can't sift through the numbers ...
- Five Million Strong, Planet Fitness Throws A Party
Marketing Daily, Sarah Mahoney - Wednesday, March 5, 2014
"As a brand, we feel we have hit an enormous milestone, th ...
- Disney-Dish's Ground-Breaking TV/Streaming Deal Disables AutoHop For ABC
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2014
Dish Network and Walt Disney Co. have reached what the companies s ...
- Despite Digital Hype, Advertisers Lag Customers
MediaDailyNews, Stephen R. Fajen - Wednesday, March 5, 2014
It took 50 years for television to consume the nearly 4 1 ...
- CBS Sells VOD Shows Via Dynamic Ad Insertion
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2014
CBS is starting up the selling of advertising via video-on-demand programming throu ...
- Correction: Social Media Data At Oscars
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2014
In the story "Pepsi, Samsung Ads Score At Oscars" (Media Daily New ...
- Twitter Claims Oscar Audience Almost As Large As ABC's
Mobile Marketing Daily, Steve Smith - Wednesday, March 5, 2014
While the equivalence of watching a TV telecast and having a Twitt ...
- After 'Second Screening': You Know These Two Devices Really Want To Talk With Each Other
MoBlog, Steve Smith - Wednesday, March 5, 2014
Roku follows part of the Chromecast model with its new Streaming Stic ...
- NEW! The Seven Wonders Of The World Can All Be Found In Oregon
Out to Launch, Amy Corr - Tuesday, March 4, 2014
"The Seven Wonders of Oregon" voiceover states, "Whoever named the Seven Wonde ...
- Universal Orlando Resorts: Warm Family Moment Amid Too Much Phone Time
Out to Launch, Amy Corr - Wednesday, March 5, 2014
This ad for Universal Orlando Resorts reminds me of the holiday-themed App ...
- The Writing Is On The Subaru Forester
Out to Launch, Amy Corr - Wednesday, March 5, 2014
Cow poop plays pivotal role in video for EARTH University. Pepsi tes ...