- Samsung Spotlights Paralympians' Commitment
Marketing Daily, Aaron Baar - Friday, February 28, 2014
"We want people to realize that the Paralympics are just as exciti ...
- SNTA To Cease Operations In July
MediaDailyNews, Wayne Friedman - Friday, February 28, 2014
Longtime TV advertising trade group the Syndicated Network Television Association will st ...
- Access For TV Set-Top-Box Apps Is Growing
MediaDailyNews, Wayne Friedman - Friday, February 28, 2014
In five years, 40% of pay TV homes will have access ...
- Clarification: Sochi Prices Based On Mediaocean Aggregate, NBC Says Average Was Much Higher
MediaDailyNews, The Editor - Saturday, March 1, 2014
The Sochi Olympic ad price data published in an article in t ...
- Mobilizing The Vote: The Post-TV Campaign
MoBlog, Steve Smith - Monday, March 3, 2014
New research shows that voters' video consumption passed a tipping point la ...
- Broadcasters Ask Court To Cease Aereo Operations In 2 Cities
Online Media Daily, Wendy Davis - Monday, March 3, 2014
Aereo's streaming video system is "a textbook case of copyright infringement," ...
- Adap.tv Launches Programmatic TV Buying Platform, Magna Global Already On Board
Real-Time Daily, Tyler Loechner - Monday, March 3, 2014
AOL's Adap.tv had already announced that the piping was in place f ...
- Thursdays Next Season Should Bring Both Predictable Viewing -- And Upsets
TV Watch, Wayne Friedman - Monday, March 3, 2014
TV fortunes can change when least expected. And next season, Thursday nig ...
- Twitter, Jared Leto, Lupita Nyong'o And John Travolta Made It An Oscar Night To Remember
TVBlog, Ed Martin - Monday, March 3, 2014
There are many complaints to be made about ABC's telecast last nig ...
- TV And Digital Video: Match Made In Media Heaven
Video Insider, Matt Cote - Monday, March 3, 2014
Advertising pundits tend to talk about television and online video as ...
- Analysis: TV Execs Must Be Cheering Non-Obscure Oscar Noms
Around the Net In Media, Phyllis Fine - Thursday, February 27, 2014
After some years of obscure movies being feted during the Academy Award ...
- Netflix Revenue Higher Than Many Cable Channels (Not HBO, Yet)
Around the Net In Media, Phyllis Fine - Thursday, February 27, 2014
Netflix, which "makes no bones about the fact that it wants ...
- Costa Rica Launches New Effort, Tag And Direction
Marketing Daily, Karl Greenberg - Thursday, February 27, 2014
The campaign, which also dispenses with "No Artificial Ingredients" for a mo ...
- Viewers Find New TV Shows Via Channel Surfing
MediaDailyNews, Wayne Friedman - Thursday, February 27, 2014
Discovery of new TV shows still comes via traditional TV marketing platfor ...
- Cross-Platform Measurement's Leap Forward
MediaDailyNews, Charlene Weisler - Wednesday, February 26, 2014
The cross-platform measurement market is awash with various solutions, but none ab ...
- Updated: Silver Linings Olympic Pay Booked: Sochi Ad Price Falls 18%, London Remains Gold Standard
MediaDailyNews, Joe Mandese - Friday, February 28, 2014
Advertisers paid an average of $510,000 per prime-time 30-second spot during NBC ...
- What Major TV Events Can Teach Marketers About SEM
Search & Performance Marketing Daily, Tamara Knight - Friday, February 28, 2014
There is a lot to be learned about search engine marketing fr ...
- More Live-Streaming Events Won't Conflict With Viewers' 'First' Screens
TV Watch, Wayne Friedman - Friday, February 28, 2014
Big live traditional TV programs continue to offer live-streaming. These include t ...
- NBC's Handsomely Horrifying 'Hannibal' Changes The Bar For Broadcast Drama
TVBlog, Ed Martin - Friday, February 28, 2014
With the return tonight of NBC's "Hannibal," CBS' "The Good Wife" c ...
- Get Up To Speed On Don Draper's Journey In Two Minutes!
Around the Net In Media, Phyllis Fine - Wednesday, February 26, 2014
Getting excited about the return of AMC's "Mad Men" April 13? Th ...
- Agencies Will Help Brands Tweet During Oscars
Around the Net In Media, Phyllis Fine - Wednesday, February 26, 2014
Yes, there will be branded tweets during Sunday's Academy Awards broadcast. ...
- A New Approach To The App Marketing Mix
Engage:Teens, Eddie DeGuia - Thursday, February 27, 2014
Millennials - and younger ones in particular - are voracious content consume ...
- Alec Baldwin Explodes -- Or, The Puff Went Poof
Mad Blog, - Wednesday, February 26, 2014
If you still think Alec Baldwin is a talented actor, and le ...
- Mustang Gets 'Need For Speed'
Marketing Daily, Karl Greenberg - Wednesday, February 26, 2014
Scott Waugh, the director of the upcoming action film "Need For Speed ...
- What Are You Streaming?
MediaDailyNews, Mike Bloxham - Thursday, February 27, 2014
Today, the DVR is stronger than ever - a continually growing presen ...
- Nexstar Broadcasting Rockets Local Advertising, Retrans Revs
MediaDailyNews, Wayne Friedman - Wednesday, February 26, 2014
After a big year of TV station acquisitions, mid-size TV station gro ...
- NEW! Captain Obvious States The Obvious In Hotels.com Campaign
Out to Launch, Amy Corr - Wednesday, February 26, 2014
Hotels.com is the clear destination for booking a room. Or should ...
- TV Drives Conversation on Facebook
Research Brief, Jack Loechner - Thursday, February 27, 2014
Social TV analytics has moved from the media lab to mainstream med ...
- 'Tapping' Into The Next 'Hit'
TV Watch, Wayne Friedman - Thursday, February 27, 2014
Where are TV's next big hits coming from? Digital? Cable? Maybe loc ...
- FX's 'The Americans' Breaks New Boundaries In Season Two
TVBlog, Ed Martin - Thursday, February 27, 2014
There are few things as exciting in television as watching a dra ...