• by Amy Corr  @MediaPostOTL, March 5, 2014

This ad for Universal Orlando Resorts reminds me of the holiday-themed Apple ad from last year, with the teenage boy glued to his phone who created an emotional video. In "Best Ever," a family of four hit the resort for some roller-coaster riding, pool time and overall family bonding. Dad is concerned that his daughter isn't enjoying the moment, since she's constantly staring down at her phone. A sweet poolside gesture changes everything, when dad gets a text from his daughter, who is sitting three feet away. It's a series of photos taken by the girl, captioned: "Best vacation ever." See it here, created by TM Advertising.