- Denny's Evolves Its 'America's Diner' Positioning
Marketing Daily, Karlene Lukovitz - Wednesday, January 22, 2014
Denny's is marking its 60th anniversary with a new TV campaign, n ...
- Viacom Creates Integrated Marketing Unit
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Niels Schuurmans will head up a new Viacom unit, Viacom Velocity Creati ...
- Mobile Video - How Long Until Prime Time?
MediaDailyNews, Mike Bloxham - Thursday, January 23, 2014
While the vast majority of the population watches some amount of ...
- Global Ad Spend Records Upticks For Most Of 2013
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Global advertising spending continues to cautiously grow -- now estimated to ...
- Fox Sports GO Streams Super Bowl
Mobile Marketing Daily, Gavin O'Malley - Wednesday, January 22, 2014
Fox Sports' app, Fox Sports GO, will be streaming the Super Bo ...
- Shatner Scales Tall Building As Overprotective Dad in Latest Priceline.com Ad
Out to Launch, Amy Corr - Wednesday, January 22, 2014
Just because a potential suitor uses Priceline.com to book a room doesn ...
- Super Bowl Marketing Goes Native
TV Watch, Wayne Friedman - Thursday, January 23, 2014
Native advertising has come to the Super Bowl's TV marketing buildup. Buffa ...
- Why The Big 3 Need To Worry About No. 5
TVBlog, Joe Mandese - Thursday, January 23, 2014
The other day I broke a news story reporting that Google ...
- High-Flying Netflix, Still High-Flying. Now What?
VidBlog, P.J. Bednarski - Thursday, January 23, 2014
Everybody showed up in the town square for a big shootout a ...
- Time Warner Cable's CEO Stands Firm On Company's Purchase Price
Around the Net In Media, Phyllis Fine - Wednesday, January 22, 2014
Time Warner Cable CEO Rob Marcus is "not negotiating” on terms f ...
- Amazon Exploring Web TV Service
Around the Net In Media, Gavin O'Malley - Wednesday, January 22, 2014
Amazon is reportedly readying a Web TV service, and has already float ...
- Toyota Highlander Takes Muppets To Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Toyota is taking its "Let's Go Places" theme into the Super Bo ...
- MagicJack Prods Consumers To 'Do The Math'
Marketing Daily, Aaron Baar - Tuesday, January 21, 2014
With the tagline "Do The Math," the new effort touts the company ...
- Amazon Denies It's Considering Online Pay TV Service
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 22, 2014
In the digital wake of Verizon buying "the remains of" Intel Med ...
- Verizon Buys OnCue, Extends Pay TV Service
MediaDailyNews, Wayne Friedman - Tuesday, January 21, 2014
Verizon Communications has bought the remains of Intel Media proposed over-the-top p ...
- Only Half Of Super Bowl Advertisers Score Audience Engagement
MediaDailyNews, Wayne Friedman - Tuesday, January 21, 2014
Only about half of Super Bowl TV advertisers will see strong engageme ...
- Russell Tapped To Lead Sales For Meredith Video Studios
MediaDailyNews, Gavin O'Malley - Tuesday, January 21, 2014
Meredith Corp. has named Tim Russell as senior managing director of sal ...
- Political Ad Spend Will Dip In '14
MediaDailyNews, Wayne Friedman - Tuesday, January 21, 2014
Don't look for more political TV dollars this year. But two yea ...
- Digital Revs Hit $8B In 2013, Shadows TV's $150B Gain
Online Video Daily, Gavin O'Malley - Tuesday, January 21, 2014
Last year, how did digital video dollars compare to TV dollars? ...
- Everything Is Connected In Cisco's 'Circle Story'
Out to Launch, Amy Corr - Wednesday, January 22, 2014
Everything is eerily connected in "Circle Story," a TV ad for Cisc ...
- Artists And Engineers 'Join Together' To Create Sony Electronics Products
Out to Launch, Amy Corr - Wednesday, January 22, 2014
A 90-second spot, "Join Together," launched during the Golden Globes, pays tribu ...
- Wanted: A Sports Network -- Or Programming, Wherever You Can Get It
TV Watch, Wayne Friedman - Wednesday, January 22, 2014
Is it a good time to be an owner or part own ...
- The Winner And Still Champion: Here's My Forecast
TVBlog, Joe Mandese - Wednesday, January 22, 2014
A couple of years ago I asked David Kenny how he cou ...
- MSNBC, Christie, Face Public Severing Of Once-Cozy Bond
Around the Net In Media, Phyllis Fine - Monday, January 20, 2014
MSNBC's formerly positive coverage of New Jersey Governor Chris Christie as ...
- More Competiton For Weather Channel: AccuWeather Channel To Debut
Around the Net In Media, Phyllis Fine - Monday, January 20, 2014
AccuWeather Inc. announced it will be launching a 24/7 TV channel ...
- For Sprint, It's All In The 'Framily'
Marketing Daily, Aaron Baar - Monday, January 20, 2014
"We wanted to try to keep the onscreen action relatively low a ...
- Lessons From The Hollywood Trade Shows
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 21, 2014
It's trade show season in Hollywood, which is to say that ...
- What's The Super Bowl Without The Big-Time Ads? It's The Super Bowl As Viewed In Canada
Marketing: Sports, Jim Yang - Tuesday, January 21, 2014
If I'm being honest, I'd say that I'm as excited about Sup ...
- NFL Championship Games Kick Up Ratings
MediaDailyNews, Wayne Friedman - Monday, January 20, 2014
Continuing to soar in viewership this season, the NFL's two Sunday Championsh ...
- Have We Reached The Tipping Point For Football?
MediaDailyNews, Gary Holmes - Monday, January 20, 2014
For all the alarm about cord-cutters, mobile viewers, Aereo, Netflix, fast-forwarding a ...