- DirecTV, Dish Team For Political Ad Sales
MediaDailyNews, Wayne Friedman - Monday, January 27, 2014
Satellite TV competitors DirecTV and Dish Network are pooling their addressable advertisi ...
- Super Bowl Has Great Ads, But Most Watch For The Game
MediaDailyNews, Wayne Friedman - Monday, January 27, 2014
Many Super Bowl research studies talk up all the interest in ...
- Super Bowl Unboxed: How The Second Screen Could Save The $4M Ad
MediaDailyNews, Matt Keiser - Tuesday, January 28, 2014
Clearly, advertisers are going to tap into the immense reach of t ...
- Sundance Rebrands Name To Boost Original Content
MediaDailyNews, Wayne Friedman - Monday, January 27, 2014
Altering its brand name so its graphic look reflects more TV-style programmin ...
- NEW! Hyundai's Super Bowl Ads Star Johnny Galecki And Psychic Dads
Out to Launch, Amy Corr - Monday, January 27, 2014
Big booms, puppies and football stories are the Super Bowl themes ...
- CarMax Creates A Human And Puppy Version Of Its Super Bowl Ad
Out to Launch, Amy Corr - Tuesday, January 28, 2014
CarMax has created two versions of its Super Bowl ad, "Slow Clap ...
- Coca-Cola's Super Bowl Ad Is Full Of Heart, Determination And Lambeau Field
Out to Launch, Amy Corr - Tuesday, January 28, 2014
Coca-Cola has released "Going All The Way,"a sweet ad that tells t ...
- Motility Ads Luring App Developers To The Big Screen
Real-Time Daily, Tyler Loechner - Tuesday, January 28, 2014
Motility Ads, a company that brands itself as a "mobile marketplace f ...
- App-adaisical No More: Which Screen Is The 'First' One Again?
RTBlog, Tyler Loechner - Tuesday, January 28, 2014
From my point of view as a consumer, apps have been lackadaisic ...
- Not Dancing With The One Who Brung You: Mulling Seismic Shifts In TV Distribution
TV Watch, Wayne Friedman - Tuesday, January 28, 2014
All TV/media companies take one step to the left. What's all th ...
- NBC's Jay Leno Tells All - On CBS!
TVBlog, Ed Martin - Tuesday, January 28, 2014
Its telecast of the Grammy Awards grabbed all the headlines, but C ...
- Grammy Ads Hit Record High Of Almost $1M Apiece
Around the Net In Media, Phyllis Fine - Sunday, January 26, 2014
Ads for Sunday's Grammys telecast sold for a record high of almo ...
- NATPE 2014: What Marketers Need
Marketing Daily, Mitch Burg - Monday, January 27, 2014
January, the midpoint of the broadcast year, is the time when ...
- Nielsen Finalizes Agreement To Sell Arbitron LinkMeter To comScore, Fulfills FTC Antitrust Order
MediaDailyNews, Joe Mandese - Friday, January 24, 2014
Nielsen and comScore have officially announced the signing of an agreement f ...
- PGA Tour, SendtoNews Ink Digital Video Deal
MediaDailyNews, Erik Sass - Friday, January 24, 2014
The PGA Tour has signed an exclusive multiyear agreement with digital spor ...
- ABC National TV Taps OConnell As President, Heads O&O Ad Sales
MediaDailyNews, Wayne Friedman - Friday, January 24, 2014
Debra OConnell is the new president of ABC National Television Ad Sale ...
- Super Bowl Scores More Affluent Viewers
MediaDailyNews, Wayne Friedman - Friday, January 24, 2014
The Super Bowl keeps pulling in more affluent TV viewers -- mo ...
- Morales Named President, MundoFox
MediaDailyNews, Wayne Friedman - Friday, January 24, 2014
Ibra Morales is the new president of MundoFox. MundoFox, which launched ...
- GoDaddy Super Bowl Ad Stars: Buff Danica Patrick And Stampede Of Body Builders
Out to Launch, Amy Corr - Monday, January 27, 2014
Let the Super Bowl adstravaganza begin. Yellow peanut M&M gets kidnapped a ...
- Yellow Peanut M&M Gets Kidnapped By Unknown Assailant In Super Bowl Spot
Out to Launch, Amy Corr - Monday, January 27, 2014
The Yellow peanut M&M typically plays sidekick to the Red plain M& ...
- Audi Releases The Doberhuahuas In Sixty-Second Super Bowl Ad
Out to Launch, Amy Corr - Monday, January 27, 2014
And now that you've watched the Audi Super Bowl teaser ad, whi ...
- For Sochi Olympics, Advertiser Worries Are The Usual -- And Then Some
TV Watch, Wayne Friedman - Monday, January 27, 2014
Every two years, TV advertisers still get hyped about the broad rea ...
- Once Again, CBS Gets Its Edge On With The Grammy Awards
TVBlog, Ed Martin - Monday, January 27, 2014
There are times when CBS strikes me as the most edgy a ...
- Broadcast News & Digital Video #ManagementFail
Video Insider, Eric Korsh - Monday, January 27, 2014
What exactly is going on with traditional news organizations and their sl ...
- Hyundai's Big Idea: A Big Bang In The Big Game
MediaPost Live, Karl Greenberg - Saturday, January 25, 2014
Hyundai has been cagey for months about one of its Super Bo ...
- Fox To Test First Super Bowl Streaming App
Around the Net In Media, Phyllis Fine - Thursday, January 23, 2014
Super Bowl XLVIII will be the first such game to be stream ...
- Apple Prepping New TV Set-Top-Box
Around the Net In Media, Gavin O'Malley - Friday, January 24, 2014
While the tech world awaits word of an actual Apple television se ...
- Super Bowl Ads All Programmatic By 2020?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 23, 2014
Adweek has posted an article written by Kirk McDonald, president of PubMati ...
- Wendy's Video Series Stars ESPN's Jay Bilas
Marketing Daily, Karlene Lukovitz - Thursday, January 23, 2014
Each of the videos shows him interviewing and playing one of fi ...
- Finding Customers On Demand
MediaDailyNews, Sean Cunningham - Thursday, January 23, 2014
VOD beats the DVR as a viewer experience here. Complete show librari ...