
Nielsen and comScore have officially announced the signing of an agreement for comScore to acquire the LinkMeter technology Arbitron developed as part of its Project
Blueprint cross-platform measurement initiative with comScore for ESPN.
The agreement fulfills a requirement of the Federal Trade Commission's consent
decree with Nielsen, resolving its antitrust investigation of Nielsen's acquisition of Arbitron.
"Nielsen and comScore have agreed to terms and other
requirements in compliance with the terms set forth in the FTC Decision and order dated September 20, 2013," Nielsen said in a statement, adding: "Nielsen's agreement with the FTC was intended to
preserve the competitive landscape in place prior to the acquisition by effectively enabling the continuation of a cross-platform project measuring media consumption across TV, radio, PCs, mobile
devices and tablets, which was announced in Fall 2012 by then Arbitron, in concert with ESPN and comScore."
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