Adweek has posted an article written by Kirk McDonald, president of PubMatic, predicting that all Super Bowl ads will be delivered programmatically in 2020.
“Rather than months of planning, ending with one 30-second spot, we all follow the rules of improv. We react to the audience in real time. And just as improv changed comedy -- giving us everyone from Eddie Murphy to Will Ferrell -- so will programmatic change advertising, making it feel more personal and real,” the article reads.
Read the whole post here.