Hyundai has two spots running in the Super Bowl game promoting its Genesis and Elantra vehicles. "Dad's Sixth Sense" promotes the 2015 Hyundai Genesis with sweet instances of dads saving the day when their kids are in trouble. Dads are there to stop a kid from falling flat on his face, getting hit by a kid on a swing set, or biking straight into a parked truck. And when a teenage son is out driving with dad, he's distracted by the cute girl walking down the street. He almost hits another car, but the Genesis' automatic emergency braking system stops his car and prevents an accident. "Remember when only dad could save the day?" asks voiceover Jeff Bridges. See it here. The ad is running in the first quarter and was directed by Frank Todaro. It also includes the song "Count on Me" by Super Bowl halftime entertainer Bruno Mars.
Hyundai's next ad, "Nice," airs in the fourth quarter and stars Johnny Galecki of the "Big Bang Theory" with a cameo by Richard Lewis. Galecki is stopped at a red light when he spots his future soulmate in the car next to him. Better still, she's driving an Elantra that is identical to his, color and all. His pick-up lines do nothing to ignite any romantic sparks: each time he throws out a line, she has a snarkier comeback. When the woman taunts Galecki on his rambling skills, Richard Lewis appears as a backseat driver ranting and raving. The spot ends with a plot twist provided by the woman, where Galecki jumps through flaming hoops and over a handful of parked cars. #NiceHastag, closes the ad, seen here and directed by Jim Jenkins. INNOCEAN USA created both ads.