- MB S-Class: Better Than A Hot Stone Massage
Marketing Daily, Karl Greenberg - Tuesday, October 15, 2013
In the ad, enunciating the "inspire, provoke and push" ethos, viewers g ...
- Land Rover Sets Off On 'Race The Sun'
Marketing Daily, Karl Greenberg - Tuesday, October 15, 2013
Land Rover this week rolls out its next adventure-focused campaign for t ...
- NBC Holds Viewer Lead, ABC Improves Most
MediaDailyNews, Wayne Friedman - Tuesday, October 15, 2013
Three weeks into the new season, NBC is retaining its top sp ...
- NEW! Friends Spend 'Perfect Day' Inside Sony PlayStation Ad
Out to Launch, Amy Corr - Wednesday, October 16, 2013
I don’t know about you, but a sizable chunk of the son ...
- One Visit To The American Museum of Natural History Can Be Life-Changing
Out to Launch, Amy Corr - Wednesday, October 16, 2013
One visit to the American Museum of Natural History in New Yo ...
- The TV Ad Revolution Won't Be 'Televised'
TV Board, Larry Shender - Wednesday, October 16, 2013
Even in the midst of a golden era for TV programming ...
- Popcorn And Other Snacks That Crunch Our Media Distraction
TV Watch, Wayne Friedman - Wednesday, October 16, 2013
Popcorn makes theatergoers ignore in-theater ads, according to a new study. ( ...
- Hindsight Reflections On The Corey Monteith Tribute Episode Of 'Glee'
TVBlog, Ed Martin - Wednesday, October 16, 2013
It's been a week now and I still find myself thinking abo ...
- NBCU Clusters Broadcast, Cable Ad Sales
Around the Net In Media, Phyllis Fine - Tuesday, October 15, 2013
NBCU has reorganized its ad sales offerings and staff in order ...
- Tina & Amy Show Returns: Fey, Poehler, To Host Next Two Golden Globes
Around the Net In Media, Phyllis Fine - Tuesday, October 15, 2013
Comic actresses Tina Fey and Amy Poehler, who first hosted the Gold ...
- Binge-Watching Brings New Era Of TV Theme Songs
Around the Net In Media, Phyllis Fine - Tuesday, October 15, 2013
The new era of binge-watching has made a catchy TV show the ...
- Hyundai Santa Fe Tells Zombies: 'Make My Day'
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
Hyundai Motor America, having survived last season, was back with AMC's "T ...
- 'Dead' Gains 16M Viewers, Beats 'SNF'
MediaDailyNews, Wayne Friedman - Monday, October 14, 2013
AMC's "Walking Dead" is on a sprint -- besting NBC's powerful "Sund ...
- FilmOn X Asks D.C. Judge To Revise Ban
Online Media Daily, Wendy Davis - Monday, October 14, 2013
Online video startup FilmOn X is asking U.S. District Court Judge Rosema ...
- Views From A Trailblazer: Q&A With Simulmedia CTO Alison Lowery
TV Board, Charlene Weisler - Tuesday, October 15, 2013
Simulmedia CTO Alison Lowery is one of a very few female chi ...
- Can Today's TV/Digital Divide Take A Lesson From Past Media Evolutions?
TV Watch, Wayne Friedman - Tuesday, October 15, 2013
Decades ago, media agencies separated television into neat compartments. For example, so ...
- The Grand Relationship Between Content And Commercials On AMC's 'The Walking Dead'
TVBlog, Ed Martin - Tuesday, October 15, 2013
Sitting through commercial breaks doesn't have to be a bad thing. ...
- Netflix In Talks With Cablers About Adding Streaming Services
Around the Net In Media, Phyllis Fine - Monday, October 14, 2013
Netflix is having preliminary talks with U.S. cable operators, including Comcast a ...
- Delayed Viewing Lift Jumps During TV Premiere Week
Around the Net In Media, Phyllis Fine - Monday, October 14, 2013
Nielsen figures for delayed viewing during the major TV premiere week ...
- Twitter Aims To Get TV Stars Tweeting
Around the Net In Media, Phyllis Fine - Monday, October 14, 2013
Will James Spader, star of the new NBC show "Blacklist," start tweetin ...
- Daytona International Speedway Fires Up Campaign
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
The venue just launched a $400 million extension called "Daytona Rising" th ...
- Dan Harris Tapped To Co-Anchor 'Nightline'
MediaDailyNews, Fern Siegel - Friday, October 11, 2013
Dan Harris is becoming a co-anchor of ABC's "Nightline," joining Cynthia McFadd ...
- TV Tweets Rise 38%, Cross-Promotion Expands Twitter TV Audience
MediaDailyNews, Wayne Friedman - Friday, October 11, 2013
As Twitter activity about TV continues to climb, saturation can occur. Whi ...
- NFL's 'Thursday Night Football' Tackles Bigger Broadcast Rivals
MediaDailyNews, Wayne Friedman - Friday, October 11, 2013
NFL Network's "Thursday Night Football" continues to eat into TV viewership amo ...
- Fox, CNN, MSNBC Share Viewers
MediaDailyNews, Wayne Friedman - Friday, October 11, 2013
Fox News, MSNBC, and CNN may all have their distinct viewers ...
- Obit: Media Planning Guru Erwin Ephron, Dead At 79
MediaDailyNews, Joe Mandese - Monday, October 14, 2013
Erwin Ephron, once one of the most influential consultants shaping the w ...
- Broadcasters Ask Supreme Court To Hear Appeal Of Pro-Aereo Ruling
Online Media Daily, Wendy Davis - Friday, October 11, 2013
A recent pro-Aereo ruling by a federal appellate court is "threatening t ...
- NEW! Tattoos Come To Life In Ad For Assassin's Creed IV Black Flag
Out to Launch, Amy Corr - Monday, October 14, 2013
Gamers, get ready for Oct. 29, the release date for Ubisoft'sAssassin&rsquo ...
- Viewer Should Provide Input On Ads As Well As Program Elements
TV Watch, Wayne Friedman - Monday, October 14, 2013
Credit CBS for continuing its effort to get viewers involved in buildi ...
- The Comedy Crunch At NBC And CBS
TVBlog, Ed Martin - Monday, October 14, 2013
In one of the most interesting developments of the 2013-14 season ...