- When Bad Things Happen To TV Characters
Around the Net In Media, Phyllis Fine - Friday, October 11, 2013
"I tell stories. Not all of them have happy endings. Not everyo ...
- Loving The Mushy Stuff: The Success Of Tissue Box Marketing
Engage:Millennials, MaryLeigh Bliss - Friday, October 11, 2013
Once upon a time, tear-jerk marketing was reserved for coffee commercials th ...
- T-Mobile, Shakira Shake Up Telecom
Marketing Daily, Aaron Baar - Thursday, October 10, 2013
"This brand likes to do things differently, and shake things up," Pet ...
- Q&A: For DVR'd Ads To Work, Adjacencies Critical
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2013
New research from Duke University's Fuqua School of Business finds that ...
- TV Station M&A Slows, Most Deals Under $5B
MediaDailyNews, Wayne Friedman - Thursday, October 10, 2013
Mergers and acquisitions deal-making among TV station groups will continue in t ...
- Real-Time TV Watching Small Part Of Overall Viewing
MediaDailyNews, Wayne Friedman - Thursday, October 10, 2013
Real-time TV viewing and social media interactions are growing -- but sti ...
- Boston Judge Rejects Hearst's Request To Shutter Aereo
Online Media Daily, Wendy Davis - Thursday, October 10, 2013
Siding with Aereo, a federal judge has rejected Hearst's request to shutt ...
- NEW! Do You Prefer The Left Or Right When Choosing A TWIX Bar?
Out to Launch, Amy Corr - Friday, October 11, 2013
Big brother is watching in the “Break Room” at a TWIX factor ...
- Malone: Merged MSOs Could Nip Netflix
TV Watch, Wayne Friedman - Friday, October 11, 2013
John Malone, chairman/CEO of Liberty Media and legendary cable TV operating executiv ...
- 'American Horror Story: Coven,' 'The Walking Dead' And Others Steal The Fall Season Spotlight
TVBlog, Ed Martin - Friday, October 11, 2013
It's been a challenging fall for the broadcast networks. Not that a ...
- Twitter Will Stream NBC Shows From Tweets
Around the Net In Media, Phyllis Fine - Thursday, October 10, 2013
Twitter as TV channel? In its first step in that direction, t ...
- Broadcasters To Request Supreme Court Review Of Aereo Rulings
Around the Net In Media, Phyllis Fine - Thursday, October 10, 2013
Broadcast networks plan to file a petition asking the U.S. Supreme Cou ...
- Time Warner, Univision, Strike Carriage Deal
Around the Net In Media, Phyllis Fine - Thursday, October 10, 2013
Time Warner Cable and Univision signed a carriage deal for "several ...
- Aereo Heading For Android Devices
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 10, 2013
Sure to unsettle top TV networks, Aereo will reportedly become available ...
- A Presence Bigger Than The TV Screen
Engage:Men, Bryan House - Thursday, October 10, 2013
Fall is a season of many things: football, apple picking, playoff baseba ...
- Denny's Pulls Out Stops With New 'Hobbit' Promos
Marketing Daily, Karlene Lukovitz - Wednesday, October 9, 2013
Denny's has renewed its partnership with Warner Bros. Pictures for the late ...
- Visa Enlists Falcons' Julio Jones
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2013
A new TV spot from Visa stars Atlanta Falcons Wide Receiver Jul ...
- Twitter Chirp Is Turning Into A Roar
Marketing: Entertainment, Doug Chavez - Thursday, October 10, 2013
I bet if you could see the office windows at Twitter f ...
- Tech Surge: Connected TV Sets Double Market Share
MediaDailyNews, Wayne Friedman - Wednesday, October 9, 2013
Connected TV sets will more than double their share of the overa ...
- Comcast Gives Xfinity TV App Twitter Connection
MediaDailyNews, Wayne Friedman - Wednesday, October 9, 2013
There are more Twitter connections with TV networks -- this time wi ...
- For Future Revenue, Charge Extra For Finales Viewers Most Want To See?
TV Watch, Wayne Friedman - Thursday, October 10, 2013
DreamWorks Animation CEO Jeffrey Katzenberg says "Bad" -- or at least i ...
- ABC's 'Lucky 7' And CBS' 'We Are Men' Are Early Freshman Fatalities. Who's Next?
TVBlog, Ed Martin - Thursday, October 10, 2013
Network schedules are already springing leaks -- and it's only the thi ...
- Why Katie Couric's Show May Not Get Renewed
Around the Net In Media, Phyllis Fine - Wednesday, October 9, 2013
Renewal of Katie Couric's ABC daytime talk show, up for a thi ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food ...
- Scion Touts Pure Process
Marketing Daily, Karl Greenberg - Tuesday, October 8, 2013
As far as the haggle-reduction, Scion says the Pure Process platform mea ...
- Kantar Media Debuts TV Metrics Service
MediaDailyNews, Wayne Friedman - Tuesday, October 8, 2013
Media researcher Kantar Media is starting a new TV audience measurement servi ...
- Prime-Time Audience Holds, Slight Dip In Adult Numbers
MediaDailyNews, Wayne Friedman - Tuesday, October 8, 2013
Two weeks into the new season, typical broadcast audience erosion has y ...
- Coping With Tablet Potatoes, Interpublic Finds 'Second Screens' Are Still Primarily A Couch Experience
MediaDailyNews, Joe Mandese - Wednesday, October 9, 2013
In what may be the most exhaustive analysis of the burgeoning "seco ...
- CBS And Fox Aim To Shutter Aereo In Utah
Online Media Daily, Wendy Davis - Tuesday, October 8, 2013
CBS and Fox affiliates have filed a new lawsuit in Utah again ...
- NEW! 2014 Dodge Durango Spokesman Is Ron Burgundy
Out to Launch, Amy Corr - Wednesday, October 9, 2013
Dodge teamed up with Paramount Pictures to promote the
2014 Dodge Durango