Real-time TV viewing and social media interactions are growing -- but still a small piece of overall U.S. TV viewership.
Around 15% to 17% of TV viewers are having real-time conversations
about TV, according to an analysis of studies from eMarketer.
In June, Nielsen said 21% of U.S. TV viewers “read conversations about a program on a social network” in analyzing
the behavior of tablet owners. Nielsen said this was about the same for smartphone users -- at 18%. Other research from Nielsen showed that 8% “write blurbs on the program you are
watching.”
Hub Research, back in April, similarly said 17% have “read comments on Facebook or Twitter about a show.” This research came from a survey base of TV
viewers.
During the same month, the NPD Group says 14.8% “discussed [a] show on social network.” It also said 9.4% “followed stream of comments."
More
interaction is coming, says eMarketer, because Twitter is making TV partnerships a key focus, both for users and marketers, as well as Nielsen Twitter TV Ratings.
It also says Facebook
“is further behind, but the company is expanding the use of hashtags and other features to show users how much real-time conversation is taking place on the service.”
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