- Mobile, Customers Star in New Macy's Ads
Marketing Daily, Sarah Mahoney - Monday, September 23, 2013
Macy's is again relying on Harold, the fictitious store manager who h ...
- Time Warner Cable Creates Marketing Unit: TWC Media Ads Everywhere
MediaDailyNews, Wayne Friedman - Monday, September 23, 2013
Time Warner Cable has started up a new unit where marketers c ...
- CBS Boasts Strong Year
MediaDailyNews, Wayne Friedman - Monday, September 23, 2013
By any measure, CBS had a pretty good year -- landing ...
- CBS Scores With The 'Emmys'
MediaDailyNews, Wayne Friedman - Monday, September 23, 2013
Two big TV winners on a late September Sunday night were "Sund ...
- Nielsen Consents, Agrees To Divest PPM's Cross-Platform Measurement Tech
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2013
As part of the decree settling the Federal Trade Commission's review ...
- ESPN Joins Magna Consortium
Real-Time Daily, Joe Mandese - Monday, September 23, 2013
Interpublic's Mediabrands unit has added another big premium publisher -- ESPN ...
- 'Duck Dynasty': Who's Exploiting Whom?
TV Board, Gary Holmes - Tuesday, September 24, 2013
Like many people who think they know a lot about television, ...
- Esquire Network Seeks Young 'Gentlemen' -- Hopefully With Money
TV Watch, Wayne Friedman - Tuesday, September 24, 2013
NBC Universal's Esquire Network, launched on Monday, says it is "a televisi ...
- 'Dexter' Disappoints With One Of The Worst Series Finales In Recent Memory
TVBlog, Ed Martin - Tuesday, September 24, 2013
If you haven't seen last Sunday's "Dexter" finale, or if you ha ...
- Nielsen Approved For Arbitron Purchase
Around the Net In Media, Phyllis Fine - Monday, September 23, 2013
Nielsen received Federal Trade Commission approval on Friday for the TV ratin ...
- Emmys Takeaway: Surprising Wins, But No Netflix Sweep
Around the Net In Media, Phyllis Fine - Monday, September 23, 2013
Two takeaways for TV biz watchers from last night's Emmys broadcast: ...
- Toyota Targets Auto Early Adopters With DirecTV
Around the Net In Media, Phyllis Fine - Monday, September 23, 2013
Toyota is using dynamic advertising to target "tech-savvy early adopters in L ...
- Headless Horseman? Broadcast Nets Trying Hard To Promote New Shows
Around the Net In Media, Phyllis Fine - Monday, September 23, 2013
Broadcast networks are trying some creative tactics to promote their new shows&nbs ...
- Toyota Eyes 'Evolved Truckers' For '14 Tundra
Marketing Daily, Karl Greenberg - Saturday, September 21, 2013
Instead of heavy industrial equipment, hay, and construction gear, the campaign presen ...
- United Airlines Continues To 'Fly The Friendly Skies'
Marketing Daily, Tanya Gazdik - Monday, September 23, 2013
The new campaign includes network, cable and spot television, radio, magazine, newspape ...
- FTC Clears Nielsen-Arbitron Deal, comScore Retains PPM License
MediaDailyNews, Joe Mandese - Friday, September 20, 2013
As expected, the Federal Trade Commission has cleared Nielsen's $1.3 billion acquisiti ...
- Q4 Scatter Suggests Few Price Hikes
MediaDailyNews, Wayne Friedman - Friday, September 20, 2013
The fourth-quarter scatter market has not begun in earnest -- but ear ...
- Updated: FTC Consent Creates New 'Blueprint' For Nielsen, Technically Puts It in JV With comScore
MediaDailyNews, Joe Mandese - Monday, September 23, 2013
One of the ironic results of Nielsen's decree settling the FTC's revi ...
- U.S. Media Spend: Cable TV, Digital, Mags Record Upswing
MediaDailyNews, Wayne Friedman - Friday, September 20, 2013
U.S. media spending slipped a bit in August, but is up f ...
- Lionsgate Names Barge New CFO
MediaDailyNews, Fern Siegel - Friday, September 20, 2013
Lionsgate has a new CFO. James Barge has been named to t ...
- Platforms Become Self-Serve: TV Ad-Buying Model Turns To Web Portal
Online Media Daily, Laurie Sullivan - Friday, September 20, 2013
Google has made self-service ad platforms for search feasible, but companies li ...
- Putting The 'TV' In Adap.tv: 'Audience Anywhere' Puts Pipes In Place For Programmatic TV Buying
Real-Time Daily, Tyler Loechner - Monday, September 23, 2013
AOL Networks' Adap.tv is expected to announce Tuesday that the piping ...
- Q&A With Maxxcom's Steve Farella
TV Board, Charlene Weisler - Monday, September 23, 2013
Steve Farella CEO, Maxxcom Global Media and Targetcast TCM, started his care ...
- Traditional TV's Big Money Makers Not Done - And I Have A Video Game To Sell You
TV Watch, Wayne Friedman - Monday, September 23, 2013
For all the money you think big TV broadcast networks make ...
- The 'Saddest Emmys Of All Time' Were Filled With Happy Surprises
TVBlog, Ed Martin - Monday, September 23, 2013
Has there ever been an awards telecast as downbeat as the 65 ...
- Subaru Of America CMO Talks Brand Success
Marketing Daily, Karl Greenberg - Thursday, September 19, 2013
Dean Evans, SVP and CMO of the Japanese automaker's Cherry Ridge, N.J.-bas ...
- TV Exposure Drives More New Customers To Brands Vs. Digital
MediaDailyNews, Wayne Friedman - Thursday, September 19, 2013
Not all media is created equal when delivering new and old consume ...
- TV Viewers Use Twitter During Ads
MediaDailyNews, Wayne Friedman - Thursday, September 19, 2013
Good news for TV programmers: TV viewers use Twitter during their ...
- Dish Scores Another Hopper Win
MediaDailyNews, Wayne Friedman - Thursday, September 19, 2013
Dish Network's commercial skipping of its Hopper set-top-box device got another leg ...
- Nielsen, Arbitron Consent Said To Be Imminent: Would License PPM To comScore, Not Necessarily Others
MediaDailyNews, Joe Mandese - Friday, September 20, 2013
Media research sources have been buzzing this week on speculation that ...