- Millennials Research Offers Insight for Network Marketers
TVBlog, David Goetzl - Tuesday, August 23, 2011
New research shows the potential value of Facebook and Twitter for netwo ...
- For First Time, Marketers Now Sponsoring 9/11 Coverage
Around the Net In Media, Phyllis Fine - Monday, August 22, 2011
For all the years following the ad blackout that occurred on t ...
- Google Offers Olive Branch To TV Execs
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 22, 2011
After years of rancor over copyright issues, Google is ready to ma ...
- If You Liked Cookie Puss, You'll Love Rhett And Link
Marketing Daily - Top of the News, Thom Forbes - Monday, August 22, 2011
I am going to confirm what New York Times advertising/marketing columnist Stua ...
- Millennials Watch More TV Online
MediaDailyNews, Wayne Friedman - Friday, August 19, 2011
Young media consumers -- Millennials -- continue to consume much more televisi ...
- DirecTV Expands Fantasy Offerings
MediaDailyNews, David Goetzl - Friday, August 19, 2011
DirecTV is looking to boost appeal for its "Sunday Ticket" product amo ...
- Fox Scores With NFL Pre-Season Game, 'Brother' Hangs In There
MediaDailyNews, Wayne Friedman - Friday, August 19, 2011
Ramping up some big fall-season sports programming -- and closing down so ...
- Nielsen Studies Address Connection Between Online Buzz, TV
The Social Graf, Erik Sass - Monday, August 22, 2011
Last week's Social Media Insider Summit in Lake Tahoe saw a seri ...
- Game Changer: What Google + Motorola Means for TV
TV Board, Mark Lieberman - Monday, August 22, 2011
The media landscape shifted seismically yet again last week with Google's announceme ...
- Reality Series' Ups And Downs, And The Ride Advertisers Take
TV Watch, Wayne Friedman - Monday, August 22, 2011
Programming executives live for "lightning in a bottle": out-of-nowhere shows that h ...
- Battle for Tripoli Gives Al Jazeera Another Win
TVBlog, David Goetzl - Monday, August 22, 2011
Just as it did during the Egyptian uprising earlier this year, on ...
- 'Real Housewives': Did Producers Go Too Far?
Around the Net In Media, Phyllis Fine - Friday, August 19, 2011
Bravo's in the cross-hairs, as the suicide of a "Real Housewives ...
- Fall's TV Season: Your Quick Cheat Sheet
Around the Net In Media, Phyllis Fine - Friday, August 19, 2011
"In the aftermath" of the Television Critic Association Tour, Tim Goodman handica ...
- Summer TV Hits & Misses: Your Quick Scorecard
Around the Net In Media, Phyllis Fine - Friday, August 19, 2011
Josef Adalian's scorecard on summer TV's ratings hits and misses is ...
- New FiberPlus Variety Goes Up Against ... Cupcakes?
Marketing Daily, Karlene Lukovitz - Thursday, August 18, 2011
To humorously drive home the taste appeal of its new FiberPlus Caram ...
- Fox Grabs UFC Rights, Confident Advertisers Will Buy
MediaDailyNews, David Goetzl - Thursday, August 18, 2011
Fox Sports chairman David Hill took a swing at boxing more th ...
- 'GMA' Closes Morning Ratings Race, 'Today' Still Ahead With Key Viewers
MediaDailyNews, Wayne Friedman - Thursday, August 18, 2011
Early morning network shows are seeing an overall tighter ratings race th ...
- Relationship TV: From 'Bachelor Pad to 'Baggage'
TV Board, Ed Martin - Friday, August 19, 2011
I have been in Los Angeles for the last few weeks, a ...
- Abercrombie & Fitch, The 'Sitch," And The Misleading Press Release
TV Watch, Wayne Friedman - Friday, August 19, 2011
It sounded cheeky, outrageous, downright strange -- which means it smelled li ...
- GlennBeck.com Traffic Grows, Augurs Well for GBTV
TVBlog, David Goetzl - Friday, August 19, 2011
Remember that populist, rabble-rouser Glenn Beck. He used to have a high ...
- More On TV Audience Erosion
Video Insider, Sam Vasisht - Friday, August 19, 2011
In a previous Video Insider post, I wrote that demographic changes ...
- Nielsen In Tests To Measure Viewing Of Cable iPad Apps
Around the Net In Media, Phyllis Fine - Thursday, August 18, 2011
Nielsen has began testing live TV viewing of two cable operators' iP ...
- Subway Takes On Grease In Product Launch Spots
Marketing Daily, Karlene Lukovitz - Wednesday, August 17, 2011
The sub's white-meat chicken, tossed in seasoned breading and baked, is bei ...
- New Mexico Launches Tourism Effort
Marketing Daily, - Wednesday, August 17, 2011
The New Mexico Tourism Department has launched a multi-faceted campaign that ru ...
- The Mediation Is The Message: WPP's Kantar, TRA To Enter Arbitration
MediaDailyNews, Steve McClellan - Wednesday, August 17, 2011
WPP's Kantar Media and TRA will sit down for their first mediati ...
- Endemol To Develop Prime-Time Dramas
MediaDailyNews, David Goetzl - Wednesday, August 17, 2011
Endemol, the studio behind reality series such as "Big Brother" and "Extre ...
- General Sentiment Matches Viewers To Fave TV Brands
MediaDailyNews, Wayne Friedman - Wednesday, August 17, 2011
Media research company General Sentiment is offering analysis to TV marketers whi ...
- 'American Idol' Judges Return In 2012
MediaDailyNews, David Goetzl - Wednesday, August 17, 2011
"American Idol" will again feature Jennifer Lopez, Steven Tyler and Randy Jacks ...
- Understanding The Video Consumer
Research Brief, Jack Loechner - Thursday, August 18, 2011
According to the Nielsen Cross Media Report, Americans are spending more ti ...
- Set-Top-Box Lexicon: Augmentation
TV Board, Jane Clarke - Thursday, August 18, 2011
The word "augmentation" generally conjures up... ahem... physical enhancement. While we a ...