- Mobile Tags Enhance PepsiCo TV Ads' ROI
Online Media Daily, Karlene Lukovitz - Thursday, August 4, 2011
PepsiCo is among the companies employing consumer mobile app tagging on ...
- Oxygen's 'The Glee Project' Is Like 'Glee' Without The Awful Parts
TV Board, Ed Martin - Friday, August 5, 2011
Oxygen this year has delivered the perfect summer series in "The Gl ...
- Television In Reverse: Backing Up To A New Financial Window
TV Watch, Wayne Friedman - Friday, August 5, 2011
For all the buzz of premium digital video services, right now a ...
- Texans Should Launch Revolution Against ESPN, Big Cable
TVBlog, David Goetzl - Friday, August 5, 2011
Fed up with escalating taxes and an onerous federal government, the go ...
- TV Stations Need To Start Streaming ASAP
Around the Net In Media, Phyllis Fine - Thursday, August 4, 2011
If TV stations don't start streaming their own content online and ...
- Buy Some Ad Time And... Your Hair Will Look Great?
Around the Net In Media, Phyllis Fine - Thursday, August 4, 2011
Biz Bash reports on Oxygen's latest promotional effort for media buyers a ...
- Cost Of Don Draper's Martinis: Hurting Other AMC Shows?
Around the Net In Media, Phyllis Fine - Thursday, August 4, 2011
That's the question of the day, considering that AMC pushed to c ...
- Audi Continues Hollywood Career With Emmys Deal
Marketing Daily, Karl Greenberg - Wednesday, August 3, 2011
Audi has signed on to be the official automotive partner of t ...
- Time Warner: CPMs, Revenues Rise, Ad Dollars For News Nets Flat
MediaDailyNews, David Goetzl - Wednesday, August 3, 2011
Time Warner CEO Jeff Bewkes said TNT and TBS posted double-digit pri ...
- CBS, Nielsen Drill Into Consumer-Product Relationship
MediaDailyNews, Wayne Friedman - Wednesday, August 3, 2011
CBS and Nielsen surveyed six key TV groups, providing more info ...
- Toyota First Bounce TV National Sponsor
MediaDailyNews, - Wednesday, August 3, 2011
Bounce TV says Toyota USA is the first national sponsor for t ...
- CBS Upbeat About New 'Men": Kutcher, Danson
MediaDailyNews, Wayne Friedman - Wednesday, August 3, 2011
CBS entertainment president Nina Tassler says the new "Two and a Ha ...
- Ion To Air 'Monk,' 'Psych'
MediaDailyNews, David Goetzl - Wednesday, August 3, 2011
The Ion network, which primarily has aired syndicated episodes of CBS show ...
- Set-Top-Box Lexicon: Interactive Measurement and Metrics
TV Board, Jane Clarke - Thursday, August 4, 2011
CIMM is taking a pro-active role in advancing new media nomenclature a ...
- The Real Worries With NBC's 'The Playboy Club'
TV Watch, Wayne Friedman - Thursday, August 4, 2011
Protesting NBC's "The Playboy Club"? That only makes me want to s ...
- Comcast Files Silly Suit Versus DirecTV
TVBlog, David Goetzl - Thursday, August 4, 2011
It must be good to be a lawyer for Comcast. The compa ...
- We Want Our TV Apps, But Only the Ones We Already Know, Owners Say
VidBlog, Steve Smith - Thursday, August 4, 2011
The age of the app is upon us, and it is creepi ...
- The Best Of Both Worlds: Making Online Video And TV Work Together
Video Insider, Brian Mandelbaum - Thursday, August 4, 2011
Many of my agency colleagues, already knee-deep in planning for 2012, ha ...
- Junk Food Ad Loophole: Product Placement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
Companies that have pledged not to market unhealthy food and drinks direct ...
- 'Home Run' Packages Are On The Rise
Marketing Daily, Aaron Baar - Tuesday, August 2, 2011
According to research company Strategy Analytics, 13% of U.S. households will participa ...
- CBS Earnings Double, Ad Revs Uptick 3%
MediaDailyNews, Wayne Friedman - Tuesday, August 2, 2011
Advertising revenues at CBS grew 3% in its second-quarter period of 20 ...
- Social Media TV Tracking Puts 'Family' On Top
MediaDailyNews, Wayne Friedman - Tuesday, August 2, 2011
Social media tracking of TV shows continues to reveal new trends ...
- Mr. Weiner Instructs
TV Board, Gary Holmes - Wednesday, August 3, 2011
For the past four years, the onset of summer has meant ...
- New FCC Rules Go Back To The Future For Cable Companies
TV Watch, Wayne Friedman - Wednesday, August 3, 2011
The FCC doesn't like those glaringly bad public battles between cable networ ...
- AT&T Takes on ESPN, Offering Evidence 3D TV is Slow Going
TVBlog, David Goetzl - Wednesday, August 3, 2011
The prospect of 3D TVs transforming the American living room has on ...
- Happy Birthday, Lucy!
Around the Net In Media, Phyllis Fine - Tuesday, August 2, 2011
Lucille Ball would have turned 100 on Saturday and "I Love Luc ...
- Apple TV Customers Can Now Buy TV Shows
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, August 2, 2011
Likely part of a larger play to dominate digital content, Apple ...
- Fiat Goes Big For Little Car In New Campaign
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
Fiat is launching its first national ad campaign in the U.S. th ...
- Ricki Lake Slated For 2012 Talk Show
MediaDailyNews, - Monday, August 1, 2011
Ricki Lake is returning to the talk-show couch. Twentieth Television is banki ...
- NBC Will Use Upscale Shows To Propel Ratings
MediaDailyNews, Wayne Friedman - Monday, August 1, 2011
NBC's way out of its fourth-place position among all broadcast networks wi ...