If TV stations don't start streaming their own content online and on mobile devices, they "could miss out on the future of television," writes Preston Padden.
To that end, Padden provides
suggestions on "how to fashion a business model and... secure the necessary rights."
He also discusses what NOT to do, debunking "two particularly unpersuasive legal arguments" about
station/network/cable operator relationships.
Read the whole story at TV Newscheck »