Shows like "Gossip Girl" have generated plenty of buzz, but far-from-stellar ratings for CW -- one reason the network went way outside its young-girl demo in recruiting 50-something Mark Pedowitz as
its new president.
"What Pedowitz seems to be tasked with, even if nobody is saying it out loud, is using his varied industry experience and acumen to make a go of The CW in some last-ditch
effort to make it viable," writes Tim Goodman in his thoughtful analysis of "a network that needs to be more mature about its viability."
Read the whole story at The Hollywood Reporter »