- TV Deals Soar To $185 Million, 15 Stations Sold
MediaDailyNews, Wayne Friedman - Tuesday, May 10, 2011
SNL Kagan says TV deals worth $185 million were recorded through t ...
- Shine Moves LA Headquarters To London
MediaDailyNews, - Wednesday, May 11, 2011
Elisabeth Murdoch's sales and distribution arm of her TV production company Shin ...
- ABC, Cable Perform For Disney
MediaDailyNews, Wayne Friedman - Tuesday, May 10, 2011
Strong TV advertising and affiliate revenues pushed up better financials for Wa ...
- Local TV Ads Sustain E. W. Scripps, Newspapers Dive
MediaDailyNews, Wayne Friedman - Tuesday, May 10, 2011
E.W. Scripps eked out some television advertising gains in the first quart ...
- Google Unveils Android@Home
Online Media Daily, Laurie Sullivan - Tuesday, May 10, 2011
Google designed Android to enable developers to build applications beyond mobile phon ...
- An Ode To The Thrill Of Victory & The Agony Of Defeat
Online Spin, Cory Treffiletti - Wednesday, May 11, 2011
I was reading an article in Sports Illustrated that reminded me th ...
- The Holy Grail of Marketing-- And Why We Must Let That One Go
TV Board, Bob DeSena - Wednesday, May 11, 2011
Great marketing is honest communication, but it also involves sleight of han ...
- Can TV's Own '38 Special" Hit The Mark For Marketers?
TV Watch, Wayne Friedman - Wednesday, May 11, 2011
Focus on the screen -- you know, the real big, old-school o ...
- VOD Advertising Offers Problems, Maybe Potential
TVBlog, David Goetzl - Wednesday, May 11, 2011
A coalition looking to find ways to better take advantage of V ...
- Fox Study: TV Spots More Engaging Than Online Ads -- Multiplatform Best Of All
Around the Net In Media, Phyllis Fine - Tuesday, May 10, 2011
Want consumers to be truly engaged with your ads? Then combine ...
- Oprah Advised By Funny Show Veteran Lorne Michaels
Around the Net In Media, Phyllis Fine - Tuesday, May 10, 2011
Interesting. In the wake of some executive and other tumult (CEO Christi ...
- Subaru Goes All 'Ted Baxter' In AWD Campaign
Marketing Daily, Karl Greenberg - Monday, May 9, 2011
The effort, "The World's Worst Weatherman," has the central idea that y ...
- Maker's Mark Launches First TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 10, 2011
Print and out-of-home will remain Maker's Mark's dominant advertising media for t ...
- WestJet Launches 'Moments' Ad Campaign
Marketing Daily, - Monday, May 9, 2011
The Canadian airline WestJet is launching an ad campaign depicting true experienc ...
- NBC Steps Up Branding For Comcast Sports Nets
MediaDailyNews, Wayne Friedman - Monday, May 9, 2011
Comcast-NBC Universal marketing efforts are well underway to put the NBC bra ...
- Gray TV: Web Revs Up, National Spot Down
MediaDailyNews, Wayne Friedman - Monday, May 9, 2011
More mid- to-small-sized TV station groups are feeling a slowdown in advertisi ...
- Honey, I Shrunk My Ratings
TV Board, Stuart Lipson - Tuesday, May 10, 2011
TV is, once again, coming into what looks to be a robu ...
- Can YouTube Shake Its Wal-Mart Marketing Image In A Netflix World?
TV Watch, Wayne Friedman - Tuesday, May 10, 2011
YouTube is still looking for the premium video streaming answer. It's ...
- Poll On Fan Reaction to NFL Labor Mess Good News For The League
TVBlog, David Goetzl - Tuesday, May 10, 2011
The authors of a new poll on how the current NFL lab ...
- Viewers Continue Hungering For Food Programming
Around the Net In Media, - Monday, May 9, 2011
While running down the current menu of TV shows about eating a ...
- Don't Count On Netflix To Save Network Series
Around the Net In Media, - Monday, May 9, 2011
Despite Netflix CEO Reed Hastings
telling All Things D's Peter Kafka th ...
- Putting Madison Avenue on the Couch
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
As far as brains go, Barry Fischer has a pretty good on ...
- Correction: 2010 TV Ad Spending Much Greater Than $28.6 Billion
MediaDailyNews, - Friday, May 6, 2011
The April 22 edition of "On Media" (
"Ad-Dependent TV Und ... - Scripps Revamps GAC As Real Country TV
MediaDailyNews, David Goetzl - Friday, May 6, 2011
Scripps Networks plans to refashion its Great American Country network by alteri ...
- TV Marketers Score 'Five-0' Fans With Savvy Set-Top Targeting
MediaDailyNews, Wayne Friedman - Friday, May 6, 2011
Working with CBS' media agency OMD USA, Simulmedia -- whose focus ...
- Rethinking The Television Household: A Call To Action
TV Board, Mark Lieberman - Monday, May 9, 2011
Last week's revelation by Nielsen that the total number of television househol ...
- How Media Buyers Can Take Advantage Of The Changing Daytime TV Landscape
TV Board, Hank Cohen - Monday, May 9, 2011
It seems every day brings a new development in the recent revolvi ...
- Jared, Footlong Jingle and "Biggest Loser" Help Give Subway a Winning Brand
TVBlog, David Goetzl - Monday, May 9, 2011
When evaluating the top-100 most valuable global brands, it's tempting to analy ...
- Google TV and Apple TV - What's In A Name? A Lot, Actually!
Video Insider, Sam Vasisht - Monday, May 9, 2011
Google TV and Apple TV have at least one common problem. The ...
- CBS Sends Farewell Card To 'Hallmark Hall of Fame'
Around the Net In Media, - Friday, May 6, 2011
In a "sign of the times for the telepic biz," CBS h ...