• TV Guide, Friday, May 13, 2011 4:15 PM

In a TVGuide.com study, 20% "of respondents said they are now watching more live TV to avoid plot and reality 'spoilers' that may be revealed in real time by members of their social networks."

Other survey results were more predictable -- sure, 77% say they discuss shows on social networks "to tell friends what shows they like to watch" -- but the study also found the 10 "most social" shows that viewers were discussing most frequently on Twitter and Facebook. The list was headed by "NCIS" and "American Idol."

Read the whole story at TV Guide »